以虛勝實(shí)：網(wǎng)絡(luò)公司打敗傳統(tǒng)企業(yè)
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????上世紀(jì)90年代的科技繁榮時(shí)期，我們都以為世界會(huì)就此改變。但有意思的是：實(shí)體企業(yè)并沒有就此淡出歷史舞臺(tái)，而是與電子企業(yè)快樂地共存了許多年。例如美國(guó)的圖書零售商鮑德斯公司（Borders）雖然面臨來自亞馬遜（Amazon）的競(jìng)爭(zhēng)，但它在2000至2005年間的銷量卻上升了。不過現(xiàn)在看來，這種日子似乎就要結(jié)束了。如今，電子企業(yè)規(guī)模龐大，增長(zhǎng)迅猛，正在將傳統(tǒng)型企業(yè)“拍死在沙灘上”。下面的四個(gè)例子可見一斑：美國(guó)郵政（U.S. Postal Service）稱，如果政府不對(duì)其進(jìn)行緊急救助，該公司最晚在今年末就會(huì)破產(chǎn)；百視達(dá)（Blockbuster）和鮑德斯已經(jīng)申請(qǐng)破產(chǎn)；許多音樂制品零售商店接連關(guān)門大吉。 短信vs郵件 ????隨著電子郵件和手機(jī)短信的迅猛發(fā)展，傳統(tǒng)郵件發(fā)信量的下降速度超過了郵費(fèi)的上漲速度，因此美國(guó)郵政今年預(yù)計(jì)將虧損60億美元。 |
????We all knew that the 1990s tech boom would change the world. But then a funny thing happened: For years brick-and-mortar companies happily coexisted with their e-rivals. Borders, for instance, actually increased sales from 2000 to 2005 as it dueled Amazon (AMZN). Now those days seem to be ending. Digital companies are so big, and growing so fast, that they're obliterating old businesses. Consider these four examples: The U.S. Postal Service says it will be insolvent by the end of 2011 without a bailout. Blockbuster and Borders have filed for bankruptcy. And music stores keep closing. Texts vs. Mail ????The U.S. Postal Service is on track to lose $6 billion this year, as e-mails and texting reduce mail volumes faster than postage fees can rise. |
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網(wǎng)飛VS百視達(dá) ????從事DVD租賃業(yè)務(wù)的百視達(dá)公司在20年里發(fā)展了4，000多家門店。1997年，里德?哈斯廷斯由于沒有按時(shí)歸還電影《阿波羅13號(hào)》 （Apollo 13）的錄像帶，被百視達(dá)門店罰了40美元的滯納金。哈斯廷斯意識(shí)到商機(jī)所在，隨后創(chuàng)辦了網(wǎng)飛（Netflix）公司。后來的事就人盡皆知了。 |
Netflix vs. Blockbuster ????Blockbuster hit 4,000 stores in two decades. Then, in 1997, Reed Hastings got charged a $40 late fee on Apollo 13 and founded Netflix (NFLX). The rest is history. |
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亞馬遜VS鮑德斯 ????在不到10年的時(shí)間里，亞馬遜幾乎僅憑一己之力，就將美國(guó)第二大連鎖書店鮑德斯逼至破產(chǎn)。另一家連鎖書店巴諾（Barnes & Noble）正在憑借最近推出的Nook電子書與亞馬遜相抗衡。 |
Amazon vs. Borders ????Amazon almost single-handedly bankrupted the No. 2 bookseller in a decade. Barnes & Noble (BKS) is fighting back with its Nook. |
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iTunes VS CD ????iTunes在2003年才首次面世，但它對(duì)音樂制品零售商造成了毀滅性的打擊。淘兒唱片行（Tower Records）和Musicland先后于2004年和2006年破產(chǎn)，另一家音樂制品零售商FYE也一蹶不振。 |
iTunes vs. CDs ????ITunes made its debut in 2003, with devastating effects on music retailers. Tower Records went bust in 2004. Musicland folded in 2006. FYE has shriveled. |
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