????上周四下午，LinkedIn宣布其收入為1.21億美元，每股收益4美分，超出分析人士預(yù)期。該網(wǎng)站會(huì)員數(shù)為1.158億人，比一年前大增61%，可謂風(fēng)頭正勁。這家在線職業(yè)社交網(wǎng)站首度發(fā)布其季度財(cái)報(bào)后不久，首席執(zhí)行官杰夫?維勒即接受《財(cái)富》雜志（Fortune）獨(dú)家專訪，暢談他對(duì)該公司未來(lái)的計(jì)劃。

????《財(cái)富》：這個(gè)季度有哪些亮點(diǎn)？你們?yōu)楹文艹龇治鰩煹念A(yù)期？

????維勒：亮點(diǎn)不少——在這個(gè)季度，我們推出的一些新產(chǎn)品開始上線，同時(shí)在會(huì)員方面和營(yíng)收方面對(duì)現(xiàn)有產(chǎn)品進(jìn)行了一些優(yōu)化。其結(jié)果就是，我們的累計(jì)會(huì)員數(shù)、獨(dú)立用戶數(shù)以及頁(yè)面瀏覽量等關(guān)鍵參與指標(biāo)都創(chuàng)下歷史新高。

????營(yíng)收方面，我們的收入在繼續(xù)加速增長(zhǎng)。在第一季度，我們較之去年同期增長(zhǎng)110%，而在第二季度，我們同比增長(zhǎng)了120%。

????《財(cái)富》：在下一個(gè)季度里，你們的首要任務(wù)是哪些？

????維勒：我們將繼續(xù)投資于我們的產(chǎn)品。例如簡(jiǎn)介、搜索、主頁(yè)以及群組等核心產(chǎn)品領(lǐng)域。我們還將繼續(xù)投資于移動(dòng)領(lǐng)域。這是我們目前增長(zhǎng)最快的消費(fèi)服務(wù)，同比年增長(zhǎng)率達(dá)到了400%。此外，我們將繼續(xù)投資于開放平臺(tái)。最近我們推出了“用LinkedIn申請(qǐng)”（“Apply with LinkedIn”），我們認(rèn)為它將推動(dòng)我們?cè)谡衅附鉀Q方案領(lǐng)域持續(xù)增長(zhǎng)。這是我們最大、增長(zhǎng)也最快的營(yíng)收來(lái)源。

????《財(cái)富》：今后，你們?nèi)齻€(gè)營(yíng)收來(lái)源——招聘解決方案、營(yíng)銷解決方案（廣告銷售）以及付費(fèi)訂閱，哪個(gè)對(duì)LinkedIn最重要？

????維勒：三個(gè)領(lǐng)域各有千秋。招聘解決方案一直勢(shì)頭強(qiáng)勁，而在（廣告銷售）領(lǐng)域，我們的增速大大高于整個(gè)行業(yè)……我們將繼續(xù)投資于廣告銷售團(tuán)隊(duì)，提升我們的營(yíng)銷解決方案產(chǎn)品的廣告市場(chǎng)認(rèn)可度（share of mind）。

????而由于平臺(tái)（會(huì)員數(shù)）的整體提升以及現(xiàn)有產(chǎn)品組合持續(xù)優(yōu)化，付費(fèi)訂閱也勢(shì)頭強(qiáng)勁。

????《財(cái)富》：你們已經(jīng)推出的新產(chǎn)品中，哪些最重要？

????維勒：有一些，比如說(shuō)我們?yōu)槁殘?chǎng)人士提供的社交新聞服務(wù)今日Linkedin（Linkedin Today）就開局良好。一個(gè)證據(jù)就是現(xiàn)在有10，000家內(nèi)容發(fā)布商在其網(wǎng)站上設(shè)有“分享到LinkedIn上”（"Share on LinkedIn"）按鍵。一些商業(yè)新聞內(nèi)容發(fā)布商紛紛向我們表示，經(jīng)由LinkedIn.com路徑訪問(wèn)他們網(wǎng)站的數(shù)量正創(chuàng)下紀(jì)錄。

????我們的群組產(chǎn)品也在加速增長(zhǎng)。這在一定程度上是因?yàn)槲覀冮_放了群組產(chǎn)品，使群組管理員能吸引更多的“聽眾”，而人們能與更多專業(yè)人士分享信息和知識(shí)。我們繼續(xù)在“你可能認(rèn)識(shí)的人” （people you may know）這個(gè)產(chǎn)品上獲得進(jìn)展，該產(chǎn)品使人們能更容易與自己的關(guān)系網(wǎng)絡(luò)連接。這樣一來(lái)，將提高他們的連接密度（connection density）。用戶連接的人越多，接觸到的高質(zhì)量?jī)?nèi)容也就越多，他們的參與度也會(huì)隨之提高。

????《財(cái)富》：全球經(jīng)濟(jì)不穩(wěn)定性的增加有多大可能會(huì)影響貴公司？會(huì)造成何種影響？

????維勒：作為一個(gè)連接大量人才與就業(yè)機(jī)會(huì)的平臺(tái)，我們能夠幫助當(dāng)前最需要幫助的人。顯然，鑒于眼下的宏觀經(jīng)濟(jì)形勢(shì)，就業(yè)市場(chǎng)愁云密布，很多人失業(yè)，正在尋找新的工作。我們的愿景是為每位專業(yè)人才創(chuàng)造機(jī)會(huì)，參與職場(chǎng)競(jìng)爭(zhēng)。

????《財(cái)富》：今年早些時(shí)候，你投資于LinkedIn時(shí)曾預(yù)測(cè)未來(lái)可能出現(xiàn)虧損。我注意到修改后的第三季度預(yù)測(cè)顯示你計(jì)劃扭虧為盈。你的策略有什么改變嗎？

????維勒：沒(méi)有變化。我們將一如既往地致力于投資于這個(gè)平臺(tái)，以便釋放LinkedIn的全部潛力。主要是三個(gè)方面，一是繼續(xù)投資于我們的產(chǎn)品，繼續(xù)為我們的會(huì)員創(chuàng)造更大價(jià)值。二是在全球提升我們的技術(shù)平臺(tái)。三是繼續(xù)國(guó)際化擴(kuò)張。我們現(xiàn)在有超過(guò)半數(shù)的會(huì)員來(lái)自于美國(guó)之外的地區(qū)。我們將繼續(xù)投資于以多種語(yǔ)言本土化的LinkedIn，并在世界各地建立銷售機(jī)構(gòu)。

????譯者：項(xiàng)航

????LinkedIn (LNKD) posted a better-than-expected net income of four cents per share on revenues of $121 million Thursday afternoon. With 115.8 million members, a jump of 61% from a year earlier, the company is on a tear. Shortly after the online professional networking service announced its first quarterly earnings, CEO Jeff Weiner talked with Fortune in an exclusive interview about his plans for the future of the business.

????Fortune: What were the highlights of the quarter? Why did you beat analysts' estimates?

????Weiner: A few things—going into the quarter we started to see some traction some new products we launched and some optimization of existing products on the member side and the monetization side. As a result, we saw record highs in our key engagement metrics: cumulative members, unique users and page views.

????On the monetization side, we saw a continuation in the acceleration of our topline. In Q1 we were up 110% year-over-year and in Q2 we were up 120% year-over-year.

????Fortune: What are your most important priorities in the coming quarter?

????Weiner: We're going to continue to invest in our products. Core product areas like the profile, search, the home page, and groups. You'll see us continue to invest in mobile. It's currently our fastest growing consumer service—we're up 400% year-over-year. And we're going to continue to invest in our open platform efforts. Most recently we launched "Apply with LinkedIn," which we think is going to continue the momentum on our hiring solutions front. It's our largest and fastest growing revenue stream.

????Fortune: Which of your three revenue streams—hiring solutions, marketing solutions (ad sales), and premium subscriptions—will be most important to the business going forward?

????Weiner: We're seeing strength across the board. While hiring solutions is showing continued momentum, we're growing significantly faster in [ad sales] than the overall industry and will continue to take share there…and we'll continue to invest in our ad sales team and generating more share of mind around our marketing solution products.

????We also saw good momentum with premium subscriptions as a result of the overall lift [of membership] on the platform and some continued optimization of the existing product portfolio.

????Fortune: So what are the most important of the new products you've launched?

????Weiner: There were a few: Linkedin Today, our social news effort for professionals is off to a good start. A proof point is the fact that we now have over 100,00 publishers with "Share on LinkedIn" buttons on their sites. We're hearing from a number of business news publishers they are seeing record levels of referrals coming from LinkedIn.com.

????We're also seeing accelerating growth for our groups offering. That's in part due to the fact we've opened up our groups product so that group moderators can attract larger audiences and people can share information and knowledge with more professionals than ever before. We continue to make inroads to our "people you may know" product, which enables people to connect more easily with their networks. When that happens, their connection density grows. The more people our members are connected to and the more access to high quality content they have, the more engaged they become.

????Fortune: What's the potential for growing global economic insecurities to impact your business and how?

????Weiner: As a platform that connects talent with opportunity at massive scale, we are in a position where we can help the people that most need it right now. Clearly given the macroeconomic conditions there's a lot of anxiety out there—people out of work and looking for work. This is where our vision to create economics opportunity for every professional comes in to play.

????Fortune: Earlier in the year, you forecast a potential future loss as you invested in the business. I noticed revised q3 estimates suggest you intend to turn a profit. Has there been any change to your strategy?

????Weiner: No. We're still focused on investing in the platform so we can realize the full potential of LinkedIn. That takes three forms. One is a continuation of investment in our products and creating more value for our members. The second is continuing to scale our technology platform on a global basis. And third is continuing to expand internationally. Well over half our membership now comes from overseas. We're going to continue to invest in localizing LinkedIn in multiple languages and building out our international footprint in terms of sales offices.