今夏美國(guó)車市紅黑榜
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????紅榜之現(xiàn)代索納塔 ????2011年7月銷量：20,884臺(tái) ????與2010年7月相比：增長(zhǎng)17% ????要說(shuō)7月份有什么東西拖了索納塔的后腿，那就是它的產(chǎn)量趕不上銷量?，F(xiàn)代（Hyundai）自己有一套成功的法門：消費(fèi)者先被現(xiàn)代的創(chuàng)新營(yíng)銷所吸引，然后又癡迷于它時(shí)髦的造型，最后廠商臨門一腳，拋出誘人的建議零售價(jià)，消費(fèi)者們便再也招架不住了。現(xiàn)代現(xiàn)在正如日中天，不過(guò)它也應(yīng)該保持警惕——不久之前，本田也曾風(fēng)光無(wú)限，但很快黯淡了下去。 |
????Winner: Hyundai Sonata ????July 2011 sales: 20,884 ????Change from July 2010: 17% ????Lack of production capacity was the only thing holding back the Sonata in July. It has a winning formula: Customers lured by the innovative marketing are captivated by the up-to-the-minute styling and then sold on the appealing MSRP. Hyundai is having its moment in the sun, but it should be wary -- not so long ago, Honda's star was shining just as brightly. |
