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惠普平板遇冷,季度財(cái)報(bào)不妙

惠普平板遇冷,季度財(cái)報(bào)不妙

《財(cái)富》 2011-08-22
惠普可謂禍不單行。平板電腦遭到消費(fèi)者冷落,百思買(mǎi)要求退貨,超越iPad的豪言最終淪為笑柄;更重要的是,自己的核心業(yè)務(wù)也表現(xiàn)不佳。

????惠普平板電腦TouchPad

????日前有報(bào)道稱,零售商百思買(mǎi)(Best Buy )要求惠普(Hewlett-Packard)回購(gòu)其庫(kù)存的全部未售出平板電腦TouchPad,這個(gè)消息來(lái)得真不是時(shí)候?;萜疹A(yù)定于上周四發(fā)布其第三季度財(cái)報(bào),盡管TouchPad在該公司全部業(yè)務(wù)中所占比例極小,但它近來(lái)吸引了多方關(guān)注。

????禍不單行的是,惠普的核心業(yè)務(wù)也表現(xiàn)不佳。分析人士下調(diào)評(píng)級(jí)以及競(jìng)爭(zhēng)對(duì)手戴爾(Dell)下調(diào)預(yù)期之后,惠普的股價(jià)于上周三下跌超過(guò)4%。

????【上周四下午2點(diǎn)更新:彭博新聞(Bloomberg News)報(bào)道,惠普計(jì)劃拆分其PC部門(mén),并正在進(jìn)行談判,欲以100億美元收購(gòu)軟件制造商Autonomy,以便致力于利潤(rùn)率更高的企業(yè)軟件和服務(wù)業(yè)務(wù)。這一路線與IBM頗為類(lèi)似,后者也曾是硬件制造商巨頭。該報(bào)道發(fā)表后,惠普的股價(jià)處于波動(dòng),截至周四下午2點(diǎn),下跌了約4.5%。】

????【周四下午三點(diǎn)半更新:惠普表示其計(jì)劃宣布公司將停止運(yùn)營(yíng)webOS設(shè)備,尤其是TouchPad和webOS手機(jī)?;萜杖詫⒗^續(xù)探索優(yōu)化webOS軟件價(jià)值的方法?!?/p>

????看來(lái)惠普在TouchPad身上吃了場(chǎng)徹頭徹腦的敗仗?;萜掌桨咫娔X的定價(jià)與iPad相當(dāng),但這樣的價(jià)格完全無(wú)法與后者競(jìng)爭(zhēng)。即使惠普不斷打折也無(wú)濟(jì)于事。據(jù)報(bào)道,百思買(mǎi)庫(kù)存了27萬(wàn)部TouchPad,但僅僅賣(mài)出了不到十分之一,現(xiàn)在百思買(mǎi)希望將剩余的TouchPad退回。

????簡(jiǎn)直是太落魄了。五月份的時(shí)候,惠普高管還放出豪言,TouchPad最終將超越蘋(píng)果(Apple)iPad。不過(guò)目前為止,還沒(méi)有任何一款平板電腦能夠追上iPad的步伐。

????與此同時(shí),惠普的PC業(yè)務(wù)也表現(xiàn)不佳。PC業(yè)務(wù)在惠普營(yíng)收中占據(jù)的份額最大,但就整個(gè)行業(yè)來(lái)看,它的利潤(rùn)稀薄,銷(xiāo)量也在放緩。PC業(yè)務(wù)是惠普最不賺錢(qián)的業(yè)務(wù),正因?yàn)槿绱?,惠普一直在探尋利?rùn)更高的業(yè)務(wù)。從某種程度而言,這也解答了為何當(dāng)初惠普TouchPad定價(jià)過(guò)高。

????投資者們都寄希望在周四能聽(tīng)到來(lái)自惠普其它兩大業(yè)務(wù)——網(wǎng)絡(luò)和服務(wù)的好消息。作為馬克?赫德(一年前,赫德因?yàn)樾则}擾丑聞離任)的繼任者,惠普現(xiàn)任首席執(zhí)行官李艾科指責(zé)赫德忽視了上述兩大業(yè)務(wù),相比于硬件業(yè)務(wù),網(wǎng)絡(luò)和服務(wù)業(yè)務(wù)能帶來(lái)更高的利潤(rùn)率。

????但是,李艾科不可能一直把責(zé)任推給之前的管理層。上周三下調(diào)惠普評(píng)級(jí)的金融機(jī)構(gòu)BMO Capital分析師凱斯?巴赫曼指出:“……之前的管理層沒(méi)有提供(收入)指引,導(dǎo)致三個(gè)季度表現(xiàn)不佳”。確實(shí)如此。

????譯者:項(xiàng)航

????A report that Best Buy wants Hewlett-Packard to buy back all the TouchPad tablet computers that the retailer is storing, unsold, couldn't have been timed worse. HP is slated to announce its third-quarter results on Thursday, and while the TouchPad makes up only a tiny sliver of the company's business, it has been garnering the most attention recently.

????It doesn't help that HP's (HPQ) core businesses aren't doing so well either. The company's stock fell more than 4 percent on Wednesday after analyst downgrades and grim forecast by PC rival Dell (DELL).

????(Update Thursday 2 p.m.: HP is planning to spin off its PC unit and is in talks to buy software maker Autonomy for $10 billion in order to concentrate on its higher-margin enterprise software and services businesses, Bloomberg News reported. It's a similar trajectory to the one taken by IBM (IBM), also once a hardware powerhouse. HP's stock has been volatile since the news was reported. As of 2 p.m Thursday, it was down about 4.5 percent.)

????(Update 2 Thursday 3:30 p.m.: HP reported that it plans to announce that it will discontinue operations for webOS devices, specifically the TouchPad and webOS phones. HP will continue to explore options to optimize the value of webOS software going forward.)

????The TouchPad appears to be a total flop. HP priced it similarly to the iPad, with which it hasn't been favorably compared. A series of discounts hasn't helped much. Best Buy (BBY) has reportedly sold fewer than 10% of the 270,000 TouchPads it has in its inventory, and would like its money back on the rest.

????That's quite a comedown since May, when one HP exec predicted that the TouchPad would eventually overtake Apple's iPad (AAPL). Not that any other tablets are having much luck catching up with the iPad.

????Meanwhile, HP's PC business isn't doing so great either. PCs represent the company's biggest chunk of revenue, but margins are thin and sales are slow industrywide. It's the least profitable part of HP's business, which is why the company is looking around for something with fatter margins -- which may to some degree explain the initial overpricing of the TouchPad.

????Investors on Thursday will be looking for good news in two other areas of business: networking and services. CEO Leo Apotheker has blamed the regime of former CEO Mark Hurd (who was ousted a year ago amid scandal) for neglecting these areas, which offer much better margins than hardware does.

????But blaming past administrations can work for only so long. In downgrading HP on Wednesday, BMO Capital analyst Keith Bachman noted that "…previous management did not provide guidance, and then miss for three quarters," as HP has done.

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