????惠普（Hewlett-Packard's）周一在博客The Next Bench上宣布將繼續(xù)生產(chǎn)一批TouchPad。從這份聲明，你能聽(tīng)出弦外之音嗎？

????盡管此前曾宣布將停止生產(chǎn)webOS硬件設(shè)備，但是我們已經(jīng)決定生產(chǎn)最后一批TouchPad以滿足需求。我們不清楚這些設(shè)備上市的確切時(shí)間或者我們能夠提供的確切數(shù)量，我們也不能承諾滿足所有需求。我們唯一確定的是，要購(gòu)買這批設(shè)備至少還需要等待幾個(gè)星期。

????沒(méi)錯(cuò)。玄妙之處就在開(kāi)頭一句話?；萜展芾韺幼罱噶艘恍┓浅?yán)重的錯(cuò)誤，但還不至于虧本銷售產(chǎn)品，而目的只是為了“滿足市場(chǎng)需求”。

????雖然這是一款被拋棄的產(chǎn)品，但是當(dāng)其價(jià)格由原來(lái)的499美元狂跌到99美元，還是有充分的理由促使我們?nèi)ベ?gòu)買的——盡管作為已經(jīng)擁有蘋果iPad的人，我想不出什么好理由。

????對(duì)于惠普恢復(fù)生產(chǎn)新款TouchPad并以如此低價(jià)出售的行為，我能認(rèn)同的唯一原因是來(lái)自臺(tái)北的《電子時(shí)報(bào)》（Digitimes）周二的報(bào)道。

????惠普宣布停止生產(chǎn)TouchPad，最為驚訝的當(dāng)數(shù)上游供應(yīng)商，據(jù)《電子時(shí)報(bào)》通過(guò)消息渠道獲悉，他們因此突然面臨零部件庫(kù)存過(guò)大的問(wèn)題。

????消息人士指出，這些上游供應(yīng)商的庫(kù)存級(jí)別足夠生產(chǎn)約10萬(wàn)臺(tái)7英寸TouchPad，這批產(chǎn)品原本定于第三季度末開(kāi)始生產(chǎn)，但是惠普突然改變策略，完全打亂了他們的計(jì)劃。

????解決方案：將這些零部件投入工廠生產(chǎn)以修復(fù)與亞洲供應(yīng)商的關(guān)系。之后在對(duì)外宣稱，這樣做完全是從顧客利益出發(fā)，從而為自己樹(shù)立正面形象。

????翻譯：秋閑

????Can you spot the dissemblance in the announcement posted Monday on Hewlett-Packard's (HPQ) The Next Bench blog?

????Despite announcing an end to manufacturing webOS hardware, we have decided to produce one last run of TouchPads to meet unfulfilled demand. We don't know exactly when these units will be available or how many we'll get, and we can't promise we'll have enough for everyone. We do know that it will be at least a few weeks before you can purchase.

????That's right. It's there in the first sentence. HP management has made some monumental blunders lately, but it knows better than to sell product at a loss just to "meet unfulfilled demand."

????There may be a lot of reasons -- although as an Apple (AAPL) iPad owner I can't think of any good ones -- to buy a $499 orphaned device when its price suddenly drops to $99.

????But the only reason I can think of for HP to start manufacturing new TouchPads for sale at that price is the one suggested Tuesday by Taipai-based Digitimes.

????It seems no one was more surprised by HP's announcement that it was pulling the plug on the TouchPad than its upstream suppliers, who according to DigiTimes' sources are suddenly suffering from component overload:

????The sources pointed out that the inventory level is capable of producing about 100,000 7-inch TouchPads and was originally set to start production at the end of the third quarter, but HP's sudden change of strategy has completely messed up upstream player's schedules.

????Solution: Repair relations with your Asian suppliers by pushing those components through the factories. And then give it a positive spin by telling your customers that you are doing it just for them.