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5家商戶的液態(tài)氮冰淇淋致富魔法

5家商戶的液態(tài)氮冰淇淋致富魔法

SARAH STANKORB 2011-09-02
液態(tài)氮冰淇淋消暑解渴,還成了小企業(yè)主們的搖錢樹。

????菲絲?霍爾摩絲,F(xiàn)aithfully Sweet Presents Sweet Freeze公司所有人,正展示如何制作液態(tài)氮冰淇淋。

好吃好玩的冰淇淋

????商戶名稱:Faithfully Sweet Presents Sweet Freeze

????總部所在地:華盛頓特區(qū)

????網(wǎng)址:sweetfreeze.com

????菲絲?霍爾摩絲的小賣部位于華盛頓特區(qū)瓦爾特?E. 華盛頓會(huì)議中心(Washington Convention Center),每當(dāng)小賣部開始升騰起白煙,好奇的人們就圍上來(lái)——有些人還拿起了iPhone開始拍照。

????伴隨著攪拌器的呼呼作響,頭頂?shù)牟薀舨粩嚅W爍,液態(tài)氮白色的卷須狀煙霧開始噴薄而出,主要由奶油凍制成的調(diào)合冰淇淋就在Sweet Freeze按需成型了。如有要求,這種極度滑潤(rùn)的冰淇淋可以不含麩質(zhì)的,也可以不含精制砂糖。

????霍爾摩絲39歲,是會(huì)議中心四家Sweet Freeze小鋪和一家小餐館的所有者。她花了兩年時(shí)間做商業(yè)規(guī)劃,制定食譜。當(dāng)初,當(dāng)她還在會(huì)議中心的餐飲定制服務(wù)公司Centerplate/NBSE擔(dān)任餐飲銷售經(jīng)理時(shí),她就攢下了15,000美元作為自己公司的啟動(dòng)資金。

????她向自己當(dāng)時(shí)的總經(jīng)理拋出了成立Sweet Freeze的想法,并在短短數(shù)周內(nèi)就辭了職,而后與老東家簽署了一份協(xié)議,以繳納手續(xù)費(fèi)為基礎(chǔ)仍在會(huì)議中心里開店。這一策略幫她省掉了一大筆日常性開支。

????Sweet Freeze今年1月開張,第一個(gè)財(cái)季利潤(rùn)率就達(dá)到18%?,F(xiàn)在,霍爾摩絲正在物色華盛頓特區(qū)的店面。

Faithfully Sweet Presents Sweet Freeze

????Company : Faithfully Sweet Presents Sweet Freeze

????Headquarters: Washington, D.C.

????Website: sweetfreeze.com

????As smoke billows from Faith Holmes' kiosk at D.C.'s Walter E. Washington Convention Center, curious people gather -- some with iPhones aimed.

????With the mixer's whir, colorful overhead spotlighting and white tendrils of liquid nitrogen vapor flowing, predominantly custard-based ice cream concoctions are made-to-order at Sweet Freeze. The decadently smooth ice cream can come gluten-free or without refined sugars.

????Holmes, 39, is the proprietor of four Sweet Freeze convention center locations and a caterer. She spent two years business planning, creating recipes and saving $15,000 for her startup while working as catering sales manager for the convention center's Centerplate/NBSE.

????She pitched Sweet Freeze to her general manager and within weeks of giving her resignation, penned a deal with her former employer to launch at the convention center on a commission-structured basis. The strategy helped cut her overhead substantially.

????Sweet Freeze opened this past January and was operating with 18 percent profits by its first quarter. Holmes is currently scouting options for a D.C. storefront.

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