大樹底下好乘涼：蘋果催生的商機
???
|
史蒂夫?喬布斯的啟示 ????謝謝你，史蒂夫?喬布斯。 ????不少小企業(yè)主至少得對這位上周剛剛從蘋果首席執(zhí)行官（CEO）寶座上引退的聯合創(chuàng)始人道聲謝。 ????喬布斯熱衷冒險；大學中途退學；1985年曾經被迫離開蘋果公司，直到1997年才重返蘋果，把他當時看上去瘋狂的iPod創(chuàng)意帶給他的同伴，為尚在萌芽中的創(chuàng)業(yè)者們點燃了激情。 ????如果不是依托iPhone、iPad、iPod和Mac，一些小企業(yè)可能根本沒有機會與世人見面，而它們生產的產品涵蓋了從服裝到有聲書籍出版。 ????很多小型企業(yè)為了與位于加利福尼亞州庫比帝諾的蘋果公司同步，學會了快速推出產品，以適應蘋果新產品的發(fā)布速度?！艾F代沒有其他任何一家公司能夠像蘋果這樣，始終緊跟科技發(fā)展的腳步，迅速推出最新產品，”《達蒙?布朗的iPad簡易指南》（Damon Brown's Simple Guide to the iPad）和《iPod傻瓜口袋指南》（The Pocket Idiot's Guide to the iPod）（Alpha Books 2005年出版）的作者達蒙?布朗如是說。 ????布朗說道：“蘋果是游戲規(guī)則的制定者。小型企業(yè)必須比以往快得多的速度跟上。它們必須傾聽，因為傾聽的結果要么會摧毀一個新興市場，要么將創(chuàng)造一個全新的新興市場?！?/p> |
Steve Jobs inspired ????Steve Jobs, thanks. ????That's at least what some small business owners have to say to the Apple co-founder who stepped down from his position as CEO last week. ????The risk-taker and college dropout, who resigned from Apple in 1985 only to return in 1997 and sell his colleagues on a then-crazy idea called the iPod, has put fire into the bellies of budding entrepreneurs. ????From an apparel company to an audio-book creator, some small businesses would not be around if not for their tight connections to the iPhone, iPad, iPod and Mac products. ????To sync up with Cupertino, Calif.-based Apple, small businesses have learned to roll out products quickly, to keep up with the rapid speed that new versions of Apple products are released. "No other company, in our modern age, has moved things, as far as technology goes, so quickly," said Damon Brown, author of "Damon Brown's Simple Guide to the iPad" and "The Pocket Idiot's Guide to the iPod" (Alpha Books, 2005), ????"It's a game changer. Small businesses have to move much faster than they used to. They have to listen. That could totally destroy, or totally create, a new market," said Brown. |
????
|
蘋果設備專用保護膜 公司名稱：BodyGuardz 所在地：猶他州，布拉夫代爾 網站：bodyguardz.com ????BodyGuardz公司自2002年以來就為各種手持設備、智能手機、媒體播放器、平板電腦和筆記本設計保護膜，產品全部美國制造。2004年，該公司推出其首款蘋果專用產品：一款iPod保護膜。 ????“在我看來，是蘋果生態(tài)系統(tǒng)推動了這個行業(yè)，”公司CEO Kirk Feller說，“現在我們是‘入時’的，有一批忠實的追隨者，而且我們熱愛蘋果用戶。我深信，蘋果公司牢牢把持著這個行業(yè)，特別是手機業(yè)?！?/p> ????iPhone推出期間，BodyGuardz較上一季度的銷售增長率平均為34%。 ????18個月前，蘋果增加了防刮屏幕，從而使用戶減少了對保護膜的需要。作為回應，Feller推出了防炫光屏幕保護膜。每次蘋果新產品發(fā)布之時，BodyGuardz的員工與其他所有人一樣翹首以待（蘋果歷來對即將發(fā)布的詳細信息守口如瓶）。一旦產品上市，保護膜就可以投入設計制造——但絕對沒法搶在發(fā)布之前。 ????“事實上，我們可以在24小時之內創(chuàng)造出產品。只要我們拿到那款設備，只需4個小時我們就可以制造出來，然后投入生產，”Feller說，“如果非得發(fā)往中國生產，那就得等上30天，我想你了解這種情況?！?/p> |
Making a case or two Company: BodyGuardz Location: Bluffdale, Utah Website: bodyguardz.com ????Since 2002 BodyGuardz has designed cases for handhelds, smart phones, media players, tablets and notebooks. All are made in the United States. In 2004, it rolled out its first Apple-specific product: an iPod case. ????"The Apple ecosystem, in my mind, drives this industry," said CEO Kirk Feller. "Now that we are 'in,' there's a loyal following and we love Apple users. I really believe that Apple has a tight hold on the industry, especially for cell phones." ????During iPhone launches, BodyGuardz has experienced an average of 34 percent growth in sales over the previous quarter. ????Eighteen months ago, when Apple added scratch-resistant screens, thereby lessening the need for a protective case, Feller responded by offering anti-glare screens. On the days new Apple products are released, BodyGuardz employees stand in line with everyone else. (Apple has historically kept a tight lid on details about upcoming releases.) Once the product is in hand, a case can be made -- but never before. ????"We can actually create our products in less than 24 hours. As soon as we have that device, it takes us four hours to make it and then we get into production," said Feller. "If you have to send it off to China and wait 30 days, well, you know how that works." |
