商界有女初長(zhǎng)成：美國(guó)25歲以下的創(chuàng)業(yè)新星
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????小企業(yè)金算盤 ????inDinero 企業(yè)財(cái)務(wù)網(wǎng)站 ????年齡：21歲 ????InDinero網(wǎng)站為小企業(yè)提供一種追蹤企業(yè)財(cái)務(wù)狀況的新方式，它讓專業(yè)的財(cái)務(wù)顧問對(duì)企業(yè)賬戶進(jìn)行關(guān)注，但是就像該網(wǎng)站承諾的那樣，“完全沒有難懂的會(huì)計(jì)行話”。 InDinero的共同創(chuàng)始人杰西卡?馬稱，InDinero的核心在于，小企業(yè)無需接受會(huì)計(jì)培訓(xùn)，便可享受InDinero的財(cái)務(wù)咨詢服務(wù)。 ????2010年7月，杰西卡?馬和她的室友安迪?蘇在加州大學(xué)伯克利分校（U.C. Berkeley）的宿舍里推出了Indinero，后來她們從宿舍搬到了校外的一幢房子里，用客廳作為辦公室 （現(xiàn)在InDinero已經(jīng)有了自己的辦公室，不過杰西卡表示，她和她的閨蜜創(chuàng)始人現(xiàn)在仍然是室友）。2010年9月，這家公司從YouTube的共同創(chuàng)始人喬德?卡林和知名種子基金Y Combinator那里募集到了100萬(wàn)美元的投資。 ????如今，這家公司已經(jīng)有了6名員工，使用它的服務(wù)器的企業(yè)客戶超過20,000家，迄今共通過InDinero進(jìn)行了250多萬(wàn)次交易。該公司最近剛剛開始對(duì)服務(wù)進(jìn)行收費(fèi)，價(jià)格分別是每月19.95美元、29.95美元和49.95美元，費(fèi)用取決于客戶公司的交易量。杰西卡稱，InDinero打算在未來幾個(gè)月里“加大油門”，通過社交媒體、搜索引擎營(yíng)銷、產(chǎn)品內(nèi)口碑營(yíng)銷（對(duì)向他人推介本產(chǎn)品的客戶提供激勵(lì)）來打響知名度。杰西卡預(yù)計(jì)隨著營(yíng)銷力度的加大，InDinero的規(guī)模可以快速擴(kuò)展到現(xiàn)在的五倍。 |
????Jessica Mah ????inDinero ????Age: 21 ????InDinero offers small businesses a way to track their finances by inputting their accounts with the attention of a financial advisor, but "completely free of accounting jargon," as its website promises. This emphasis on providing a service for small businesses without accounting training is at the core of inDinero, says co-founder Jessica Mah. ????Mah launched inDinero out of her dorm room at U.C. Berkeley with classmate Andy Su in July 2010, before moving into a house and using its living room as its office (inDinero has its own offices now, but Mah says the two co-founders remain roomies). That September, the company raised $1 million from investors such as YouTube co-founder Jawed Karim and Y Combinator, the famous seed venture fund for tech start-ups. ????Today, the company has six employees and over 20,000 businesses using its servers, with over 2.5 million transactions carried out. The company only just began charging for its services: $19.95, $29.95, or $49.95 per month, depending on a company's amount of transactions. Mah says inDinero plans to "step on the gas pedal" in the next few months, increasing its public profile through social media, search engine marketing, and in-product word-of-mouth (incentivized referrals by customers). Mah estimates that with expanded marketing, inDinero can quickly grow five-fold. |
