幻光飛輪

????公司名稱：i-Star娛樂(lè)公司

????所在地：紐約大頸區(qū)

????價(jià)格：9.99美元

????適用年齡：8歲及以上

????喬爾?羅森茨韋格的兒子去年13歲了，正是行猶太成人禮的年紀(jì)，他想親手給兒子制作一個(gè)非常特別的禮物。這個(gè)禮物是一款新玩具，當(dāng)然，這也沒(méi)什么好奇怪的。羅森茨韋格已經(jīng)在玩具制造業(yè)干了20年了，他是i-Star娛樂(lè)公司的老板，公司有8名員工。在離兒子的成人禮只剩幾周的時(shí)候，他開(kāi)始動(dòng)手制作這個(gè)玩具的原型。

????把兩塊塑料粘在一起，再配上一些小燈，一根細(xì)繩，一個(gè)FyrFlyz就這樣誕生了。玩法也很簡(jiǎn)單，只需要用手抓住細(xì)繩的兩端，然后讓這個(gè)玩具快速旋轉(zhuǎn)，直到繩子繃緊。每次旋轉(zhuǎn)，燈光都會(huì)顯示出不同的圖案。

????羅森茨韋格用手工制作了140個(gè)這樣的玩具，然后在成人禮上分發(fā)給了孩子們?！昂⒆觽兺媪似饋?lái)，然后很快就上手了。”他說(shuō)：“我馬上意識(shí)到，這個(gè)玩具有市場(chǎng)。”兩天后，羅森茨韋格就踏上了前往香港的飛機(jī)，尋找一家生產(chǎn)FyrFlyz的制造商。

????量產(chǎn)版的FyrFlyz從上個(gè)月開(kāi)始在美國(guó)上市，在各大玩具店和藥店中均有售。它看起來(lái)和原版有點(diǎn)區(qū)別。它使用電池，有一個(gè)簡(jiǎn)單的、滴漏狀的塑料外殼，兩端都裝有LED燈。羅森茨韋格稱：“在目前的經(jīng)濟(jì)環(huán)境下，10美元的售價(jià)也很關(guān)鍵。”

????FyrFlyz已經(jīng)登上了今年的熱門(mén)玩具排行榜，而且還獲得了三個(gè)著名的獎(jiǎng)項(xiàng)，包括《游戲時(shí)間》（Time to Play）雜志評(píng)選的“2011年15個(gè)最想要的節(jié)日玩具”獎(jiǎng)。

????羅森茨韋格并沒(méi)有被勝利沖昏頭腦，他已經(jīng)開(kāi)始著手?jǐn)U展公司的產(chǎn)品線。他說(shuō)，明年春天，F(xiàn)yrFlyz將推出三種不同顏色的版本，也許還會(huì)附帶音樂(lè)功能。

FyrFlyz

????Company: i-Star Entertainment

????Location: Great Neck, N.Y.

????Price: $9.99

????Age: 8 and up

????Joel Rosenzweig wanted to do something extra special for his son's Bar Mitzvah last year. The something special turned out to be a new toy, which isn't much of a surprise. Rosenzweig is a 20-year veteran of the toy industry and heads i-Star Entertainment, a toy maker with eight employees. With just a few weeks to go before the family event, he got cracking on a prototype.

????Taking two pieces of plastic tied together, tiny lights and string he created what would become FyrFlyz. The idea is to grab the ends of the string and spin the toy quickly until it becomes taut. The lights made different patterns with each spin.

????Rosenzweig handmade 140 and gave them out at the Bar Mitzvah. "The kids started playing with them and immediately knew how to use them," he said. "I knew I had something." Two days later, he was on a plane to Hong Kong to find a manufacturer to make FyrFlyz.

????FyrFlyz, which looks a little bit different than the prototype, launched last month in the United States in toy stores and drug stores nationwide. It's a simple, battery-operated hour glass-shaped plastic shell with LED lights on both ends. "The $10 price is also key in this economy," said Rosenzweig.

????FyrFlyz has already made it on to several hottest toys lists for 2011 and won three prestigious awards, included Time to Play's "Top 15 most-wanted holiday toys for 2011."

????Not resting on his laurels, Rosenzweig is already extending the line. Next spring, FyrFlyz will come in three different colors and maybe even include music, he said.