????但是，《財(cái)富》雜志（Fortune）所采訪的寫(xiě)手的感覺(jué)卻有天壤之別。以前，按需媒體通常每天發(fā)布成千上萬(wàn)個(gè)任務(wù)：去年每一天，它都有15萬(wàn)個(gè)任務(wù)可派給寫(xiě)手、編輯和視頻制作人員。寫(xiě)手稱(chēng)，過(guò)去兩周中，任務(wù)量急劇減少，每天只有500個(gè)，有時(shí)候甚至少到只有150個(gè)。如果真是如此，那么突然之間，按需媒體成千上萬(wàn)的寫(xiě)手中能領(lǐng)到任務(wù)的人就將寥寥無(wú)幾（通常，每個(gè)寫(xiě)手最多只允許認(rèn)領(lǐng)10個(gè)任務(wù)）。

????寫(xiě)手們對(duì)《財(cái)富》雜志（Fortune）稱(chēng)，這種變化讓他們很不滿(mǎn)。一位拒絕透露姓名的前寫(xiě)手坦承：“其實(shí)，給按需媒體寫(xiě)作就是當(dāng)合同工。我對(duì)這一點(diǎn)心知肚明，也完全沒(méi)有怨言。但是這家公司似乎缺乏誠(chéng)信和透明度。本來(lái)，他們完全可以告訴我們，公司的這些變化會(huì)對(duì)我們產(chǎn)生影響。我們這些依賴(lài)它過(guò)活的人不能再繼續(xù)指望它了。但實(shí)際上，雖然任務(wù)量正在急劇萎縮，他們還是裝出一幅天下太平的假象。”現(xiàn)在，他開(kāi)始轉(zhuǎn)向?yàn)槠渌麢C(jī)構(gòu)寫(xiě)稿了。

????另一位曾當(dāng)過(guò)報(bào)社編輯的寫(xiě)手原本指望靠按需媒體賺點(diǎn)外快。6個(gè)月前，她對(duì)該公司兼職任務(wù)所提供的額外收入還是滿(mǎn)意的。她的原話(huà)是：“這點(diǎn)錢(qián)不算什么，但它來(lái)得穩(wěn)當(dāng)?！卑葱杳襟w每周兩次向撰稿人付酬，平均每篇文章在15美元到20美元之間。

????隨后，到了10月初，按需媒體就向?qū)懯趾途庉嫲l(fā)送了一份備忘錄，聲稱(chēng)在“可預(yù)見(jiàn)的未來(lái)”，它將削減eHow的任務(wù)量。那時(shí)她還不清楚要削減的具體數(shù)目到底是多少。據(jù)一些報(bào)道稱(chēng)，eHow的新任務(wù)已經(jīng)削減超過(guò)50%。現(xiàn)在，每天深更半夜，她就起床坐到電腦邊苦等，希望有新任務(wù)或到期任務(wù)可做。所謂到期任務(wù)，就是有作者曾經(jīng)接手，完成的結(jié)果卻卻不令人滿(mǎn)意的任務(wù)。

????寫(xiě)作任務(wù)量的銳減，部分《財(cái)富》雜志采訪時(shí)牢騷滿(mǎn)腹的作者已經(jīng)讓他們開(kāi)始另謀高就，尋找其他兼職的機(jī)會(huì)。上述那位女作者承認(rèn)：“我刷新個(gè)不停，只要新任務(wù)一來(lái)，我就飛快地選中它——甚至看都不看一眼。”故事提示五花八門(mén)，比如如何造一臺(tái)可持續(xù)發(fā)電機(jī)，或如何做一架尼龍飛機(jī)。很自然地，現(xiàn)狀讓這些作者們覺(jué)得，按需媒體前景黯淡。

????他們的擔(dān)憂(yōu)也許會(huì)成為現(xiàn)實(shí)。該公司已一再聲明，它正從廉價(jià)內(nèi)容的大宗生產(chǎn)者向高質(zhì)量網(wǎng)絡(luò)內(nèi)容生產(chǎn)商轉(zhuǎn)型（按需媒體為就本文發(fā)表評(píng)論）。但是，這家公司現(xiàn)在已經(jīng)開(kāi)始放棄一度堪稱(chēng)創(chuàng)新的商業(yè)模式，同時(shí)也把眾多牢騷滿(mǎn)腹的前寫(xiě)手拋在了身后。

????譯者：清遠(yuǎn)

????The freelance writers Fortune spoke with feel differently. Before, Demand usually served up tens of thousands of assignments per day: one day last year, it had a backlog of 150,000 available assignments for writers, editors and videographers. Freelancers claim that, over the last two weeks, the number of assignments offered is much lower, down to 500 daily and sometimes as few as 150. If that is the case, suddenly, there is only enough work for a tiny fraction of Demand's thousands of freelancers. (Each freelancer is usually allowed to claim a maximum of 10 assignments at any given time.)

????Freelancers told Fortune they're unhappy with the changes. "Writing for Demand, you're an independent contractor," admits one former writer, who declined to be named. "I have no qualms or bitterness about that. But it seemed like there was a real lack of honesty and transparency. They could have said those changes will affect us and those of you who depend on us shouldn't depend on us anymore. Instead, they kept pretending everything was fine while titles were drying up." He now writes for other outlets.

????Another freelance writer, a former newspaper editor, looked to Demand to make extra money. As recently as six months ago, she was satisfied with the extra income Demand assignments provided. "The pay wasn't great, but it was reliable," she says. Demand pays freelancers twice a week, between $15 and $20 per story on average.

????Then in early October, Demand sent its writers and editors a memo stating it was cutting down on eHow assignments for the "foreseeable future." What she didn't know at the time was by how much. According to some reports, new eHow titles have been reduced by more than 50%. Now, she gets up at midnight each day, waiting for hours at her computer hoping that new titles or expired ones -- assignments the previous writer didn't satisfactorily complete -- become available.

????The severe downturn in assignments has left the disgruntled writers Fortune spoke with searching elsewhere for freelance jobs. "I'm hitting refresh until a title comes up, and if a title does come up, I just select it as fast as I can -- I don't even look at it," she confesses. Story prompts include how to build a continuous electrical generator and how to build a ripstop airplane. Naturally, freelancers believe this bodes poorly for Demand's future.

????Perhaps this was to be expected, though. The company has repeatedly claimed it is pivoting from a mass producer of cheap content to a generator of quality web stories. (Demand did not respond to a request for comment on this story.) But in turning away from its once-innovative model, Demand is also leaving behind a lot of unhappy former freelancers.