2011《財富》最愚蠢商業(yè)事件大盤點(下)
虧損大戶Demand Media重啟科技股上市熱潮 ????Demand Media公司(Demand Media)CEO理查德?羅森布拉特這些年一直對媒體信誓旦旦地表示,他的網絡內容公司是盈利的。但Demand Media隨后在申請首次公開募股(IPO)時,卻暴露出了一段漫長的虧損史。 ????1月份,Demand Media在披露上一財年出現(xiàn)5,300萬美元凈虧損(銷售額為1.98億美元)之后沒多久,就公開上市。對于這些損失,投資者不以為然:該公司股價上漲了33%。首個交易日臨近結束時,該公司的市值達到了15億美元,比《紐約時報》還要高。 ????隨后,華爾街對于DemandM edia公司的熱情逐漸冷卻了下來,該公司股價在今年下跌了65%。但Demand Media的上市卻為另一輪技術類公司上市熱潮鋪平了道路。一批盈利水平不穩(wěn)定、甚或根本就沒有賺過錢的公司,爭相躍入公開市場。 ????Groupon公司,我們在說你呢?!炖?波比頓 |
Demand Media starts string of dicey IPOs ????Demand Media CEO Richard Rosenblatt spent years telling media outlets that his online content company was profitable. Then it filed for an IPO and revealed a long history of red ink. ????Demand went public in January right after disclosing a net loss of $53 million in its previous fiscal year, on sales of $198 million. Investors shrugged off those losses: Demand's stock rose 33%. By the end of the first day of trading, the company was valued at $1.5 billion -- more than the New York Times. ????Wall Street later cooled on Demand Media, and the company's shares have dropped 65% this year. But Demand's debut paved the way for a tech IPO resurgence, allowing a roster of companies with a shaky or nonexistent history of actually making money to make the leap onto the public markets. ????We're looking at you, Groupon. -- Julianne Pepitone |