????扎克伯格只是在向投資者們解釋理想主義的重要性?？山Y(jié)果，他卻像是一個(gè)聰明的書呆子在用居高臨下的語氣向約會(huì)對(duì)象嘮叨，他通常只會(huì)和喜歡電腦的女孩約會(huì)。接著，他又用四年級(jí)小學(xué)生就能理解的大白話，繼續(xù)解釋電腦的重要性。

????扎克伯格寫道：“我們希望增強(qiáng)人們之間的聯(lián)系?！钡灰线^網(wǎng)的人都知道，雖然Facebook大幅度提高了朋友間聯(lián)系的頻率，但代價(jià)卻是降低了交流的質(zhì)量。Facebook上的更新、聊天和照片充其量也就是為人們交流現(xiàn)實(shí)生活中有意義的活動(dòng)提供了一個(gè)在線場所而已。

????他繼續(xù)寫道：“我們并非為了賺錢而提供服務(wù)，而是為了提供服務(wù)去賺錢?！辫b于Facebook最大的成功在于挖掘用戶數(shù)據(jù)，幫助廣告商有的放矢地投放廣告，并引導(dǎo)用戶像對(duì)待朋友一樣對(duì)待企業(yè)品牌，因此，這樣的話顯然不夠坦誠。扎克伯格的信共有83個(gè)句子，其中有41次提到“人們”，7次提到“商業(yè)”，但卻僅有一次提到廣告——而這才是網(wǎng)站架構(gòu)的核心所在。

????而且，被扎克伯格上升為Facebook使命的一系列理念——開放的世界、負(fù)責(zé)任的政府、促進(jìn)人們之間的聯(lián)系、黑客文化等，其實(shí)并非Facebook的專利，而是整個(gè)互聯(lián)網(wǎng)共同的理念。自從互聯(lián)網(wǎng)誕生以來，這些理念便是互聯(lián)網(wǎng)的一部分。Facebook能夠接納這些理念值得稱贊；然而，刨除這些一般性的理念來看Facebook，其實(shí)它就是一家極為擅長通過在線廣告盈利的公司而已。

????所以，扎克伯格的行文或許比佩奇、布林和梅森更加出眾，但同時(shí)也最為空洞，毫無意義。與谷歌和Groupon一樣，F(xiàn)acebook最初堅(jiān)守理想主義，但面對(duì)金融市場的殘酷現(xiàn)實(shí)，最終這種信念也將土崩瓦解。唯一的區(qū)別在于，F(xiàn)acebook在上市之前便早已在現(xiàn)實(shí)面前舉起了白旗。

????譯者：阿龍/汪皓

????Zuckerberg is simply trying to explain to investors why idealism is important. But he ends up taking the patronizing tone of a brilliant geek telling his date he usually doesn't date girls who don't like computers, so he's going to explain -- in language a fourth-grader could understand -- why they're so important.

????"We hope to strengthen how people relate to each other," Zuckerberg wrote. But anyone who has spent time on the site knows that, while Facebook is very good at improving the quantity of friend connections, this comes at the cost of the quality of the interactions. Updates, chats and photos on Facebook are at best placeholders for the meaningful interactions that happen away from the site.

????He continues: "We don't build services to make money; we make money to build better services." This also seems disingenuous considering that Facebook's biggest triumph is to help advertisers by mining user data to target ads and to train them to treat corporate brands like friends. Zuckerberg's letter mentions the word "people" 41 times in 83 sentences. "Business" is mentioned seven times. Advertising, the real mission that the site is structured around, only once.

????The ideals Zuckerberg so nobly expounds as Facebook's mission -- an open world, accountable governments, connecting people, the Hacker Way -- belong not just to Facebook, but to the web itself. They have been a part of the Internet from its earliest days. It's nice that Facebook embraces them too, but take out these generic ideals and you are left with a company that is devilishly good at making money from online ads.

????So while Zuckerberg's founder's letter may be better written than those of Page, Brin and Mason, it's also the most hollow of meaning. Like Google and Groupon, Facebook started with an idealism that, confronted with the realities of financial markets, collapses in time. The only difference is, with Facebook, this capitulation happened long before it went public.