再造爆款

????維多利亞的秘密深諳趁熱打鐵之道。它的魔術(shù)文胸能幫穿著者提升兩個(gè)罩杯，成為熱銷商品。于是，維多利亞的秘密又將這款文胸的暢銷顏色和圖案用在了非聚攏型的款式上，藉此帶動(dòng)銷量。市調(diào)機(jī)構(gòu)Lazard的分析師詹妮佛?戴維斯說(shuō)：“他們?cè)诋a(chǎn)品的再設(shè)計(jì)上做得十分出色。”

Re-create best-sellers

????Victoria's Secret knows how to exploit a hit. Its Miraculous bra, which adds two cup sizes to the wearer, became a best-seller. The company then used the bra's popular colors and patterns to drive sales in non-push-up styles. "They have done a great job reinventing," says Lazard analyst Jennifer Davis.