日本“四小龍”

????《日本小眾品牌還能活多久？》——《汽車趨勢》，2012年2月

????日本大發(fā)汽車（Daihatsu）1988年在美國發(fā)布了幾款微型車，但僅僅在四年后的1992年就黯然撤出了美國市場。自那以后，評論家們始終牽掛著日本小眾汽車品牌的命運。五十鈴汽車美國分公司（Isuzu Motors America）于2009年1月31日開始在美停售其SUV。但自那以后，再也沒有什么事能把幸存的日本品牌從美國市場上趕走，甚至連“大蕭條”以來最嚴(yán)重的經(jīng)濟危機也辦不到。鈴木（Suzuki）的市場份額縮水了80%，但仍緊握著剩下的20%不放。另外雖然不斷有人預(yù)言三菱（Mitsubishi）馬上就要堅持不住了，但三菱仍然繼續(xù)在美國不斷發(fā)布新車型。

Japan's 'Little Four'

????"How Long Can Japan's Niche Brands Survive?" --Motor Trend Feb. 2012

????Commentators have been speculating on the future of Japanese niche brands ever since Daihatsu withdrew its minicars from the U.S. market in 1992 four years after launching them in 1988. Isuzu Motors America discontinued the sale of its SUVs in the U.S effective Jan. 31, 2009. Since then, nothing, including the deepest economic downturn since the Great Depression, has driven the survivors away. Suzuki is still clinging to its two-tenths market share, and Mitsubishi defies predictions of its imminent demise by continuing to introduce new models.