2012年度最受贊賞汽車廠商排行榜
8. 本田 ????由第五位一路跌至第八位的本田是榜單上下跌得最慘的一個(gè)。不過(guò)本田居然沒(méi)有跌得更慘,也算是奇跡了。本田的高端子品牌謳歌(Acura)基本已經(jīng)銷聲匿跡了,它在混合動(dòng)力轎車上的優(yōu)勢(shì)也消失殆盡。而且本田用來(lái)維持生計(jì)的基本車型——思域(Civic)的設(shè)計(jì)也將接受緊急大修。憑借高超的生產(chǎn)工藝,本田過(guò)去一向擁有自傲的本錢,但現(xiàn)在也得靠磨嘴皮子促銷過(guò)日子了。更糟糕的是,本田并沒(méi)有出現(xiàn)一個(gè)具有足夠遠(yuǎn)見和能力的領(lǐng)導(dǎo)人,來(lái)力挽狂瀾于既倒。 ???? |
8. Honda ????Falling all the way from fifth place, Honda took the biggest tumble on the list and the wonder is it didn't fall further. Its upscale Acura line is invisible, its lead in hybrid cars have vanished, and its bread-and-butter car, the Civic, has been scheduled for an emergency makeover. Superior engineering used to allow Honda to coast; now it is in the unfamiliar role of having to scrap for sales. Worse, no corporate leader has emerged with the vision and energy to turn this once-great company around. ???? |