成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
零售業(yè)生死之辯

零售業(yè)生死之辯

Neil Parker 2012-03-16
未來并不會完全像動畫片《摩登家庭》所描述的那樣,到處都是冷冰冰的機(jī)械和機(jī)器人以及海量的數(shù)據(jù)。實體店在未來仍將不可或缺。當(dāng)然,零售業(yè)的變化也必然會給我們帶來影響。

????隨著科技的不斷發(fā)展,根據(jù)消費者之前的購物經(jīng)歷和興趣所在,以及消費者行為的可追溯性,如今的零售商很容易便能確定消費者未來的需求。將來(甚至現(xiàn)在已經(jīng)實現(xiàn)),商家將研究消費者的一言一行,從中尋找銷售機(jī)會?;蛟S,我們在走親訪友的時候,手機(jī)便會收到潮水般的折扣和優(yōu)惠信息。手機(jī)(或其他移動設(shè)備)將能判斷主人何時口渴,并通過導(dǎo)航將主人帶到有機(jī)冰沙的銷售攤位。

????或許用不了多久,人們就會在電視上看到一位女演員,腳上穿的鞋看起來就像為自己量身定做的一般。而且,消費者再也不必耐著性子上網(wǎng),或者去實體商店(但愿這種事情不要發(fā)生),只需要對著屏幕晃動手機(jī)就可以立即買下這雙鞋。而有趣地是,你的鄰居這時也正家中收看同一檔節(jié)目,但不同的是,她看到的卻是另外一款最適合她的鞋子。

告別實體商店為時尚早

????未來并不會完全像動畫片《摩登家庭》所描述的那樣,到處都是冷冰冰的機(jī)械和機(jī)器人,以及海量的數(shù)據(jù)。實體店仍不可或缺。人類會繼續(xù)繁衍生息,但技術(shù)的變化也必然會給我們帶來影響。例如,汽車修理商已經(jīng)開始為客戶安裝視頻鏈接,使客戶能夠?qū)Πl(fā)動機(jī)的使用情況進(jìn)行監(jiān)控(有關(guān)此項服務(wù)內(nèi)容詳情,可通過Google搜索“trust car mechanics”查詢)。

????實體店提供的服務(wù)是在線購物所難以企及的——比如實體店可以提供實實在在的衣服供消費者試穿。西班牙Diesel品牌已經(jīng)開始提供帶有Facebook鏈接的試衣間,消費者可以拿著自己試穿的形象在朋友之間進(jìn)行調(diào)查。比如,在在線試衣網(wǎng)站gotryiton,消費者可以就自己相中的衣服向社交群體征求意見。

????店內(nèi)社區(qū)的作用也日益明顯,因為零售商店可以通過培養(yǎng)真正的社區(qū),建立消費者忠誠度、信任度,從而促進(jìn)銷售。而且,店內(nèi)社區(qū)不必通過在線工具才能實現(xiàn)。比如多次獲得環(huán)法自行車賽冠軍的蘭斯?阿姆斯特朗,在自己的家鄉(xiāng)德克薩斯州奧斯丁市開辦了一家名為Mellow Johnny's的自行車店,商店為騎乘自行車上下班的人提供免費淋浴和免費課程,甚至還設(shè)有咖啡廳,騎車一族在參加商店組織的團(tuán)體自行車騎行之前,可以先在這里補(bǔ)充能量。而在另外一些商店,社區(qū)成員甚至已經(jīng)成為決定商店生產(chǎn)和銷售產(chǎn)品的關(guān)鍵要素。比如英國家具零售商Made便由消費者在線投票來決定商店應(yīng)該生產(chǎn)哪個款式的家具。這種方式徹底顛覆了傳統(tǒng)的自上而下、設(shè)計師至消費者的模式,代表了一種全新零售結(jié)構(gòu)的興起。

????Given the way technology moves, it's easy now for retailers to target us with specific goods that we will want as we move through our lives, based on our previous purchases and our interests, and the fact that our behavior is often traceable. In the future -- and sometimes even now -- our every step will be studied for opportunities to sell, and offers and coupons will flood our phones as we wander from neighborhood to neighborhood. The phone (or whatever device replaces it) will know when you are thirsty, and guide you towards an organic smoothie cart.

????Soon, an actress may appear on your TV screen wearing a great pair of shoes that seem perfect for you. Rather than waiting patiently to go online or, God forbid, visit an actual store, you'll be able to wave your phone at the screen and buy the shoes instantly. Curiously, your neighbor, watching the same show in her own apartment, will see a different pair of shoes that suit her perfectly

Farewell physical store? Not so fast.

????But the future does not belong entirely to a Jetsons world of machines and robots and data aggregation. Stores will still matter. People will still exist. But we'll all be affected by these changes. For instance, car mechanics are already starting to install video links so customers can monitor what they are doing to their engines (Google "trust car mechanics" if you want to know why.).

????Stores offer things that the online experience just can't match -- like actual clothes to try on. In Spain, Diesel stores already offer dressing rooms with Facebook links so you can poll your friends on the looks you're trying on. Websites like gotryiton let you poll your social community for opinions on the outfit you want to buy.

????In-store communities are playing a bigger role, too, as retail outlets build loyalty, trust and sales by fostering genuine communities. It's not necessarily done with online tools, either. Repeat Tour de France champion Lance Armstrong owns a bike shop called Mellow Johnny's, in his hometown of Austin, Texas, that offers free showers for bike commuters, free classes, and even a café where you can recharge before going on one of the shop's group bike rides. And community members are even starting to determine what gets made and sold at some stores. Made, a U.K. furniture retailer, already lets customers vote online for which pieces of furniture it should manufacture. This is a disruption of the classic top-down, designer-to-consumer model, and the start of a genuinely new retail hierarchy.

掃描二維碼下載財富APP
美女极度色诱视频在线播放| 91精品国产99久久久久久| 欧美性xxxxx极品老少| 国产高清在线精品一区二区| 午夜A级在线视频| 男人扒开女人下面舔的AV | 国产乱女乱子视频在线播放| 国产免费Aⅴ片在线| 精品人妻系列无码专区| 成全经典电影高清在线观看| 亚洲欧美日韩国产综合中文100| 国产麻豆9l精品三级站| 国产免费看片国产第一页| 国产成人A∨激情视频厨房| 日韩精品久久无码二区| 久久九九久精品国产日韩经典| 噼里啪啦免费高清看| 欧美肥妇毛多水多BBXX水蜜桃| 日韩免费网站日韩91| 国产成人精品区在线观看| 亚洲国产精品三级片∧v卡在线| 国产综合精品久久久久一区| 午夜福利国产成人A∨在线观| 13小箩利洗澡无码视频网站免费| 精品国产日韩亚洲一区在线| 国产精品区一区二区免费| 国色天香天天影院综合网| 亚洲综合成人AV一区在线观看| 西西人体午夜大胆无码视频| 理论片国产在线播放免费| 国产毛a片啊久久久久久| 色播艾小青国产专区在线播放| 97碰碰碰人妻无码视| 美女极度色诱视频在线播放| 精品少妇人妻av无码专区| 日本在线看片人成视频1000| 国产欧美日韩精品一区二区三区蜜桃不卡| 亚洲国产一二三精品无码| 久久丫精品忘忧草西安产品| 久久无码字幕中文久久无码| 亚洲高清在不卡一区二区三区|