????不過，豐田還是擁有市場上最強(qiáng)的混合動(dòng)力品牌。經(jīng)過15年的發(fā)展，隨著普銳斯被視為“綠色”能源運(yùn)動(dòng)的同義詞，它受歡迎的程度也與日俱增。漢森表示，豐田為旗下的豪華品牌雷克薩斯（Lexus）和專為年輕用戶設(shè)立的品牌賽恩（Scion）建立了獨(dú)立的分銷體系，而普銳斯盡管大獲成功，但豐田并不會(huì)因此為它建立一個(gè)獨(dú)立的分銷體系。

????不過，這并不意味著豐田不會(huì)采取其他舉措。目前，豐田仍然在日本本土生產(chǎn)普銳斯。但它也開始考慮在密西西比州圖珀洛的裝配廠進(jìn)行生產(chǎn)。并且，在美國生產(chǎn)會(huì)進(jìn)一步降低該車的成本。成本進(jìn)一步降低后，豐田就能降低售價(jià)，進(jìn)而縮短消費(fèi)者的投資回報(bào)期。

????譯者：清遠(yuǎn)

????Still, Toyota may have the strongest hybrid brand in the market. Over 15 years, its popularity grew as the brand became identified with the "green" energy movement. Hanson said the success of the Prius doesn't tempt Toyota to establish a separate franchise, as it did for luxury cars with Lexus and vehicles aimed at younger customers with Scion.

????But that doesn't mean other changes aren't in the works. Toyota, which builds the Prius in Japan, is still considering the idea of building the vehicle at its Tupelo, Mississippi assembly plant. Building the Prius in dollars would lower the cost of the car even further. With lower costs, Toyota would have leverage to drive pricing lower -- and make the payback on the consumer's investment even shorter.