聯(lián)邦快遞CEO:中國(guó)引擎推動(dòng)國(guó)際業(yè)務(wù)(節(jié)選)
您提出了一個(gè)新的發(fā)展領(lǐng)域:一項(xiàng)名為聯(lián)邦快遞TechConnect的新業(yè)務(wù),為客戶提供iPad和Nook等電子設(shè)備的維修服務(wù)。這讓我很好奇,因?yàn)槁犉饋恚刹幌袷锹?lián)邦快遞的核心業(yè)務(wù)。 ????首先,我們或許是世界上最大的電子設(shè)備維修商,因?yàn)閺母旧蟻碚f,是聯(lián)邦快遞發(fā)明了便攜式包裹跟蹤設(shè)備。由于這種設(shè)備已經(jīng)大量地植根于聯(lián)邦快遞的方方面面,因此,維修這些設(shè)備絕對(duì)是我們的強(qiáng)項(xiàng)。所以,我們會(huì)告訴眾多大客戶,如果有需要,我們可以為他們提供維修服務(wù),完全是水到渠成的事。 維修業(yè)務(wù)蘊(yùn)藏著多大的機(jī)遇? ????這一市場(chǎng)規(guī)模高達(dá)150億美元,并且客戶粘度很高。換句話說,我們擁有其他公司無法比擬的優(yōu)勢(shì)。我們擁有零售網(wǎng)絡(luò),聯(lián)邦快遞每天有成千上萬的工作人員造訪幾百萬個(gè)不同的地方,所以,如果客戶希望將電子設(shè)備寄送給我們進(jìn)行維修,我們現(xiàn)有的運(yùn)輸網(wǎng)絡(luò)就可以將設(shè)備運(yùn)送到中央維修站。當(dāng)然,我們沒必要設(shè)立500家效率低下的維修點(diǎn)。所以說,這是一個(gè)縫隙市場(chǎng),但非常重要。當(dāng)然,我也絕不會(huì)自大地認(rèn)為,在未來五年,該業(yè)務(wù)的發(fā)展會(huì)超過運(yùn)輸業(yè)務(wù)。 ????譯者:阿龍/汪皓 |
I was surprised to learn about another new area of growth for you: a new service called FedEx TechConnect, where you will repair electronic items like the iPad and the Nook. It doesn't sound as if it's a core business to FedEx. ????First of all, we're probably one of the biggest repair shops for devices like that in the world for the very simple reason that FedEx (FDX) basically invented the handheld, package-tracking device. Because a lot of that equipment is built into our DNA, we became very good at repairing it. And it was just a natural progression to tell a lot of our big customers that if you want us to also repair these devices, we can do it for you. How big an opportunity is it? ????It's a $15 billion market, and it's also a very sticky application. In other words, nobody has the assets that we do. We have the retail network. We have thousands of people that stop in millions of locations every day, so if you want to send your electronic device to us to be repaired, we've got the transportation networks to get it to a centralized repair shop. We don't have to have 500 of these less efficient repair shops. So it's a niche market, but it's an important niche -- although I don't think we're going to be here in five years talking about that business overwhelming the transportation business. |