????這番話說(shuō)起來(lái)容易做起來(lái)難?，F(xiàn)在美國(guó)汽車市場(chǎng)上的競(jìng)爭(zhēng)十分激烈，日產(chǎn)不僅要挑戰(zhàn)豐田，還要面對(duì)日漸復(fù)蘇的美國(guó)國(guó)內(nèi)廠商的競(jìng)爭(zhēng)?！断M(fèi)者報(bào)告》（Consumer Reports）今年將2012款凱美瑞評(píng)為年度最佳家轎，這個(gè)桂冠在2010年和2011年本來(lái)是由天籟所有。

????更令人擔(dān)憂的是，日產(chǎn)對(duì)租車公司的依賴似乎有增無(wú)減。由于租車公司訂購(gòu)的數(shù)量多，折扣大，因此傷害了天籟的保值率。據(jù)汽車網(wǎng)站Truecar.com報(bào)道，去年約有26%的天籟被租車公司買走了，這個(gè)比例對(duì)于雅閣來(lái)說(shuō)只有1%，對(duì)于凱美瑞只有14.3%。今年到目前為止，天籟的老款甩貨價(jià)平均只有2.35萬(wàn)美元，比零售價(jià)格低了10%。

????不過(guò)日產(chǎn)仍然把希望押在了全新款天籟身上。2013款天籟的起價(jià)為2.15萬(wàn)美元，它的基礎(chǔ)架構(gòu)與老款基本保持一致，其它地方則經(jīng)過(guò)了徹底的重新設(shè)計(jì)，包括搭載了車道偏離警示、盲點(diǎn)檢測(cè)，以及向美國(guó)國(guó)家航空航天局（NASA）取經(jīng)研制的座椅等高科技元素。另外由于最近油價(jià)走高，因此日產(chǎn)強(qiáng)調(diào)燃油經(jīng)濟(jì)性也是新天籟的一個(gè)亮點(diǎn)，它的2.5L發(fā)動(dòng)機(jī)的平均續(xù)航里程為每加侖38英里。

????為了讓新天籟大獲成功，日產(chǎn)從現(xiàn)在起必須全力以赴，包括在美國(guó)工廠實(shí)行“三班倒”的緊張生產(chǎn)排期。

????譯者：樸成奎

????That may be easier said than done. The competition is fierce, not just from Toyota but from a resurgent domestic auto industry as well. Consumer Reports rated the 2012 Camry its top family sedan, a title won by the Altima in 2010 and 2011.

????More worrisome, Nissan's dependence on fleet sales doesn't seem to have ebbed. Volume sales to rental and other fleets at discount prices hurts residual values. Truecar.com reported that, last year, about 26% of Altimas went to fleets, versus less than 1% for Honda Accords and 14.3% ofToyota Camries. So far this year, the year-end closeout of last year's Altima has been selling at an average transaction price of about $23,500, a 10% discount from the retail price, according to Truecar.

????Still, Nissan is pegging its hopes to a shiny new model. The 2013 version, which starts at $21,500, keeps the same basic architecture as the car it replaces but has otherwise been thoroughly redesigned, including new high-tech gizmos such as lane departure warning, blind-spot warning and NASA-inspired seats. Given recent high gasoline prices, Nissan is emphasizing the highway mileage number for its 2.5-liter four cylinder version, 38 miles per gallon.

????That leaves Nissan pulling out all the stops to make the model a success, including running three daily assembly shifts at U.S. plants building the car.