????雖然凱迪拉克并沒有把目光瞄準歐洲，不過XTS和ATS卻可以幫助凱迪拉克在中國更好地與寶馬和奔馳進行競爭。在美國，寶馬和奔馳的銷量都超過了凱迪拉克的兩倍。豐田（Toyota）的豪車品牌雷克薩斯（Lexus）緊跟于寶馬和奔馳之后，它已經(jīng)從2011年的日本地震和海嘯中恢復元氣，正在重新?lián)屨贾傲魇У氖袌觥?/p>

????凱迪拉克ATS將于今年晚些時候到店開售。這款后驅(qū)轎車將與寶馬3系進行針鋒相對的競爭，挑戰(zhàn)可謂不小，因為寶馬3系被喻為史上好評最多、裝飾得最漂亮的運動型轎車。市場調(diào)查公司明略行（Millward Brown）指出，在以寶馬、豐田和奔馳為三甲的全球十大最具價值的汽車品牌排行榜上，并沒有凱迪拉克的名字。在各類商品全球百大最具價值品牌排行榜上，蘋果公司以1830億美元的估值位列榜首。至于凱迪拉克，布拉格曼只是表示：“凱迪拉克正在進步?！?/p>

????不過凱迪拉克的策略師們決心把凱迪拉克重新推回這些排行榜的前列。一個更廣、更深的產(chǎn)品線有助于實現(xiàn)這個目標。凱迪拉克正考慮為旗下的轎車推出跨界版。而且凱迪拉克的高管還暗示可能會推出一款比XTS更大的后驅(qū)旗艦車型。不過公司可能尚未最終批準這個項目，否則凱迪拉克的高管也許會更加明確地談論這個問題 。

????通用高層是否有繼續(xù)擴張凱迪拉克產(chǎn)品線的熱情，還要取決于XTS以及ATS轎車的市場表現(xiàn)，包括它們的定價和銷量。凱迪拉克的目標是要重塑“世界標準”的聲譽。不過凱迪拉克能否重新奪回這個美譽，還要取決于它能否在與全球其他優(yōu)秀豪車品牌的廝殺中取得勝利。

????譯者：樸成奎

????Though Cadillac doesn't contend in Europe, the XTS and ATS will help the brand put up a better fight in China against BMW and Mercedes. In the U.S. the two biggest German brands are outselling Cadillac by a factor of two. Toyota's (TM) Lexus luxury division, while behind BMW and Mercedes, is regaining lost momentum from the 2011 earthquake and tsunami.

????Later this year, the ATS will roll into dealerships. The rear-wheel-drive ATS is a no-compromise bid to compete against BMW's formidable 3-series, one of the most praised and decorated sports sedans ever. According to the market research company Millward Brown, Cadillac wasn't among the top ten most valuable automotive brands worldwide, a list headed by BMW, Toyota and Mercedes. Of the top 100 most valuable brands of all categories, Apple headed the list with an estimated value of $183 billion. "The Cadillac brand is a work in progress," says Bragman.

????But Cadillac strategists are dedicated to the mission of pushing GM's luxury brand to the front ranks where it once dominated. A broader, deeper product lineup could help. Crossover versions of the sedans are being contemplated. And company executives hint broadly that a rear-wheel-drive flagship even larger than the XTS could be in the works. Chances are that Cadillac hasn't received corporate approval for the project, otherwise their executives would be speaking about it more definitely.

????GM management's enthusiasm for expanding Cadillac's product line could be dictated by the marketplace performance of the XTS and subsequently the ATS, expressed in terms of pricing as well as units sold. GM's luxury brand has sights set on nothing less than regaining its one-time reputation as "Standard of the World." Only mortal combat against the world's best luxury cars will decide whether that title is justified.