????7月18日，對(duì)優(yōu)酷網(wǎng)（Youku Inc.）董事長兼首席執(zhí)行官古永鏘而言，這是個(gè)好日子，他在阿斯彭舉辦的《財(cái)富》科技頭腦風(fēng)暴大會(huì)（Fortune's Brainstorm Tech）上正式亮相。優(yōu)酷網(wǎng)已成為中國最大的視頻分享網(wǎng)站（也是世界上最大的視頻分享網(wǎng)站之一），并剛剛完成與中國第二大視頻分享網(wǎng)站土豆網(wǎng)（Tudou）的合并。這令原本就規(guī)模龐大的優(yōu)酷更加壯大。古永鏘表示：“優(yōu)酷土豆加起來，覆蓋了中國80%的互聯(lián)網(wǎng)視頻用戶?！?這一人口規(guī)模約為4億。

????盡管YouTube仍占據(jù)著全球點(diǎn)擊量最大的視頻分享網(wǎng)站頭名寶座，但優(yōu)酷和土豆與其相比，走出了一條差異化的路子。優(yōu)酷上聚合內(nèi)容（即非用戶生成內(nèi)容）的比例達(dá)到了驚人的70％，而土豆網(wǎng)該比例更高。（事實(shí)上，有報(bào)道稱，如果單純就視頻長度而言，土豆網(wǎng)可能是全世界最大的視頻網(wǎng)站，因?yàn)槠淦骄曨l長度要比YouTube長得多。）正如古永鏘所言：“中國從來沒有類似‘美國最有趣的家庭錄像’這樣的東西”，所以拍攝視頻并將其發(fā)布到網(wǎng)上的文化在中國興起較慢。

????雖然上述原因可能導(dǎo)致優(yōu)酷初期增長放緩，但在爭取原創(chuàng)性優(yōu)質(zhì)內(nèi)容方面，優(yōu)酷比YouTube走得更遠(yuǎn)。古永鏘表示，盡管該公司大部分收入仍來自廣告，但已經(jīng)開始從視頻點(diǎn)播和訂閱上盈利。他說：“我們?cè)趶V播電視領(lǐng)域，最多占據(jù)了5％的份額，”不過，一家創(chuàng)建僅6年的互聯(lián)網(wǎng)公司竟要與傳統(tǒng)廣播公司平起平坐，未免有些驚人。

????古永鏘還表示，優(yōu)酷正在開發(fā)獨(dú)立電影和紀(jì)錄片，優(yōu)酷制作的動(dòng)畫系列《泡芙小姐》大受歡迎，現(xiàn)在已經(jīng)開播第四季。按古永鏘的話說，原創(chuàng)性節(jié)目對(duì)“我們的品牌戰(zhàn)略而言非常重要?！?/p>

????譯者：項(xiàng)航

????July 18 was an auspicious day for Victor Koo, chairman and CEO of Youku Inc., to take the stage at Fortune's Brainstorm Tech in Aspen. His company, already the largest video sharing website in China (and one of the largest in the world) had just completed a merger with Tudou, China's second largest video sharing site. Already huge, Youku Tudou Inc. is even huger. "In combined reach we cover 80% of the Internet video population in china," Koo said. That's about 400 million people.

????While Youtube (GOOG) still reigns supreme as the world's most heavily trafficked video sharing website, Youku and Tudou differ in important ways. An amazing 70% of Youku's content is syndicated, that is, not generated by users. Tudou has even more syndicated content. (Indeed, it has been reported that in terms of sheer bandwidth Tudou might be the largest video website in the world, as its average video length is much longer than YouTube's.) As Koo put it, "China never had an 'America's Funniest Home Videos' equivalent," so the culture of shooting videos and posting them online was slower to take off.

????While this may have slowed Youku's growth initially, the company is further along than YouTube in its push for original and premium content. Koo says that while the bulk of their revenue still comes from advertising, they are already making money from video-on-demand and subscriptions. "We are at most 5 percent of the broadcast television pie," Koo said. Still, for a six-year-old internet company to be playing on the same field as traditional broadcasters is somewhat astonishing.

????Koo also said his company is developing independent and documentary films, and Ms. Puff, an animated series developed by Youku, is a genuine hit and in its fourth season. Original programing, he said, is "very important to our branding strategy."