服飾行業(yè)8大經(jīng)典敗筆
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耐克公司的 Air Bakin ????1997年，耐克公司推出了一款籃球鞋“Air Bakin”，球鞋采用了常見的火焰設(shè)計(jì)。但穆斯林信徒確認(rèn)為，球鞋上的火焰像是阿拉伯文字中的“阿拉”。 ????因此，這款籃球鞋推出后不久，美國伊斯蘭關(guān)系理事會(huì)（Council on American Islamic Relations，CAIR）便發(fā)表聲明，對(duì)這款產(chǎn)品大加譴責(zé)。耐克公司曾嘗試用織物補(bǔ)丁和紅色裝飾物來掩蓋火焰符號(hào)，但未能成功，之后CAIR主席威脅要發(fā)動(dòng)全球信徒抵制耐克產(chǎn)品。最終，耐克召回了38,000雙“Air Bakin”籃球鞋，并向伊斯蘭群體道歉，還為弗吉尼亞州福爾斯徹奇的伊斯蘭青年組織以及其他社區(qū)捐建了運(yùn)動(dòng)場(chǎng)地。 |
Nike's Air Bakin ????In 1997 Nike released the "Air Bakin," a basketball sneaker that featured a generic, flame-like design. But to some followers of Islam, the flame resembled the word "Allah" when written in Arabic script. ????Soon after its launch, the Council on American Islamic Relations released statements condemning the shoe. After Nike made a failed attempt to conceal the emblem--by covering it with a fabric patch and red paint-- CAIR's president threatened a boycott against Nike products worldwide. Nike eventually recalled 38,000 pairs of the shoe, apologized to the Muslim community, and built playgrounds for Islamic youth organizations in Falls Church, VA and other communities. |
