硬件功能同樣以消費者為中心

????亞馬遜將Kindle Fire定位成一種內(nèi)容渠道服務(wù)，而不是單純的硬件產(chǎn)品，但其硬件配置也并不是人們的笑柄。亞馬遜關(guān)注消費者需求的理念體現(xiàn)在了Kindle Fire HD的功能特性上：消費者希望得到更好的視覺體驗，因此有了1280×800的高清分辨率；消費者希望在更復(fù)雜的光照條件下觀看電影、閱讀和玩游戲，因此有了偏振濾波器和防眩光技術(shù)【據(jù)《消費者報告》（Consumer Reports）初步審查，該技術(shù)得到顯著改善】；為了更好的Wi-Fi體驗有了雙天線；為了進行Skype通話而有了前置攝像頭；為了更好的音頻效果而采用了杜比數(shù)字技術(shù)雙揚聲器設(shè)計（這給《消費者報告》留下深刻印象，稱之為“我們從7英寸平板上獲得的最佳體驗，其中包括雙揚聲器令人驚奇的立體聲分離度，它們相隔只有數(shù)英寸”）。

吸引家庭用戶的功能

????Kindle Fire HD所具備的家長控制功能容易被人忽視，但說到這類設(shè)備的過度使用，各個年齡段的用戶均都在這樣的問題。只要看過孩子們憑借直覺操作平板電腦的動作，你就知道這是些強大的設(shè)備。使用平板電腦消費媒體內(nèi)容，并賦予其控制設(shè)備使用的功能，這是亞馬遜所采取的明智策略，再次證明該公司了解、并能及時滿足消費者的需求。

????平板電腦大戰(zhàn)快點打響吧！

????譯者：王燦均

Hardware features are customer-centric too

????Amazon positions the Kindle Fire as a service for content delivery, rather than a pure hardware play, but its hardware isn't something to laugh off. The honing of customer focus is reflected in the features of the Kindle Fire HD. Customers want it to look great, hence the 1280x800 HD display. They want to watch movies read, and play games in challenging lighting conditions (hence the polarizing filter and anti-glare technology, which has shown to be a notable improvement according to a preliminary review by Consumer Reports; dual antenna for better Wi-Fi; a front-facing camera for Skype calls; and dual speakers with Dolby Digital sound for improved audio which impressed Consumer Reports, calling it "the best we've heard from a 7-inch tablet, including surprisingly distinct stereo separation for speakers that are only a few inches apart."

Features appeal to large buying segments: families

????The parental control features in the Kindle Fire HD are easy to overlook, but speak to the surfeit of uses of these devices have across age groups. Anyone who has seen the intuitive action children take with tablets knows they are powerful devices. Media consumption and the ability to regulate its use is a very smart tactic by Amazon, showing again it comprehends and anticipates its customer's needs.

????Let the tablet wars begin!