????但在2000年，在墨西哥被偽獨(dú)裁政權(quán)統(tǒng)治71年后，革命制度黨成為在野黨；也是從此時(shí)起，Televisa與它的歷史關(guān)系日漸冷淡。到2006年總統(tǒng)選舉期間，革命制度黨一度淪為看客。當(dāng)年，墨西哥最受關(guān)注的分別是左翼候選人AMLO，以及最終當(dāng)選總統(tǒng)的中右翼政治家費(fèi)利佩?卡爾德隆。革命制度黨實(shí)行的政治制度垮臺(tái)之后，Televisa現(xiàn)任CEO艾米里奧?阿茲卡拉賈-讓曾對(duì)議員表示，“民主是好事?！痹?000年之后的過渡期初期，Televisa為多位政客拍攝過視頻，并收費(fèi)為政客制作宣傳內(nèi)容。

????然而，在革命制度黨遭遇歷史性慘敗六年之后，Televisa高管與這個(gè)黨派的領(lǐng)導(dǎo)人重修舊好，重新建立起了密切的關(guān)系。2006年，費(fèi)利佩?卡爾德隆上臺(tái)，AMLO在墨西哥首都游行，抗議總統(tǒng)大選結(jié)果。而與此同時(shí)，在墨西哥州的山區(qū)，以及墨西哥城周圍人口稠密的地區(qū)，培尼亞?涅托、革命制度當(dāng)和Televisa則在為東山再起悄悄做著準(zhǔn)備。培尼亞?涅托長相俊朗，頭發(fā)總是經(jīng)過精心梳理，對(duì)民粹主義政治手段和媒體宣傳極具天賦，當(dāng)時(shí)他剛剛當(dāng)選墨西哥州州長，便聘請Televisa協(xié)助宣傳期公共工程項(xiàng)目，并且為了在直播采訪中露面，額外向Televisa支付了大筆費(fèi)用。

????這位年輕州長最終能夠成為最具希望的全國大選候選人，Televisa的報(bào)道在其中發(fā)揮了重要作用。在他公開宣布競選總統(tǒng)幾年之前，Televisa便跟蹤拍攝了培尼亞?涅托參與基礎(chǔ)設(shè)施建設(shè)的場面，并且報(bào)道了他與著名的Televisa肥皂劇明星安吉拉?里維拉高調(diào)的浪漫愛情故事。阿帕里西奧說：“在培尼亞?涅托擔(dān)任州長的最初幾年里，經(jīng)常能看到他出現(xiàn)在晚間新聞節(jié)目和廣告中，宣傳自己的政績?！比欢?008年，墨西哥新頒布法律，禁止候選人和政客購買宣傳廣告，導(dǎo)致靠電視走紅的培尼亞?涅托的競選勢頭一度受挫。但很快購買電視亮相時(shí)間的黑市交易興起。2009年，一名西班牙記者公布了來自Televisa高管的電子郵件，聲稱該電視臺(tái)高管希望他從有利于候選人的角度，報(bào)道其對(duì)土耳其伊斯坦布爾的訪問。這個(gè)事件雖然沒有引起軒然大波，但也讓Televisa經(jīng)歷了一次輕微的公關(guān)危機(jī)。記者何塞?塞拉斯稱，Televisa高管通知他，對(duì)該名候選人的報(bào)道是“重中之重”，因?yàn)椤皩?duì)于該類報(bào)道，廣播公司與他們（指革命制度黨）早已達(dá)成了協(xié)議?！?/p>

????競選早期，有關(guān)Televisa與革命制度黨之間協(xié)議的譴責(zé)對(duì)培尼亞?涅托登上總統(tǒng)寶座并未造成嚴(yán)重威脅。雖然AMLO、個(gè)別美國外交官，以及來自英國《衛(wèi)報(bào)》（The Guardian）的記者均聲稱，Televisa與培尼亞?涅托之間存在正式的（也是非法的）宣傳協(xié)議，但卻沒有拿出確鑿的證據(jù)。阿帕里西奧稱：“我認(rèn)為，Televisa對(duì)培尼亞?涅托確實(shí)非常友好。但他們之間是否有協(xié)議？我不知道。”

????翻譯：劉進(jìn)龍/汪皓

????The historic relationship between Televisa and the PRI has been less relevant since 2000, when after 71 years of running Mexico as a pseudo-autocracy, the PRI was finally voted out of office. By the 2006 election the party had been effectively driven out of the presidential race, and Mexico's national debate focused on AMLO, the leftist candidate, and Felipe Calderon, the right-of-center politician who was eventually elected as the country's president. Following the demise of the original PRI regime, Emilio Azcarraga-Jean, Televisa's current CEO, told a group of senators "democracy is good business." During the initial post-2000 period of transition, Televisa filmed videos and accepted payments to produce content for a variety of politicians.

????But, six years after the PRI's historic defeat, Televisa executives and PRI leaders rekindled the old relationship. In 2006, while Felipe Calderon settled into office and AMLO marched through the capital to protest the election results, in the hills of Mexico State, the populous region surrounding Mexico City, Pe?a Nieto, the PRI, and Televisa quietly set the stage for a comeback. Having just been elected as Mexico State's governor, Pe?a Nieto, a politician with an actor's good looks, carefully combed hair, and a flair for populist politics and media promotion, hired Televisa to help him promote his public works projects and paid additional sums to sit for on-air interviews.

????Televisa's coverage of the young governor played a big role in converting him into a viable national candidate. Years before he even declared his intention to run for president, Televisa's news cameramen followed Pe?a Nieto recording footage as he built infrastructure and embarked in a highly publicized romance with a popular Televisa soap opera star, Angela Rivera. "In the first years [of his term as governor] you would see Pe?a Nieto in the nightly news shows [as well as] ads promoting his achievements," Aparicio explained.

????Pe?a Nieto's made-for-TV candidacy lost some momentum in 2008 when new laws prohibited candidates and politicians from buying promotional ads. However, a black market soon emerged for off-the-books deals for airtime. Televisa faced a minor public relations disaster in 2009 when a Spanish journalist published emails from Televisa executives he claimed were pushing him to provide favorable coverage of the candidate's visit to Istanbul, Turkey. The journalist, Jose Silas, claimed that Televisa executives informed him that coverage of the candidate was a "priority" because the broadcaster "has an agreement with them [the PRI] for this type of coverage."

????In the early stages of the campaign, the accusations of a pact between Televisa and the PRI never seriously threatened Pe?a Nieto's march towards the presidential office. Although AMLO, some former U.S. diplomats, and journalists from the British newspaper The Guardian all alleged the existence of a formal (and therefore illegal) promotional agreement between Televisa and Pe?a Nieto, no definitive evidence has been uncovered. "I think Televisa tended to be nice to [Pe?a Nieto], but was there a contract involved? I don't know," Aparicio explained.