????冰激凌智屏當(dāng)然可以迎合不斷改變的電視觀看口味，因?yàn)樗€擁有音樂下載和互聯(lián)網(wǎng)應(yīng)用等功能選項(xiàng)。但它依然需要與某種云服務(wù)連接在一起。否則的話，它就只是一個(gè)沒有調(diào)諧器的屏幕而已。郝義指出：“在全球范圍內(nèi)推出這種產(chǎn)品將非常困難，因?yàn)樗且豢罨诎沧坎僮飨到y(tǒng)的產(chǎn)品。與智能手機(jī)制造商不同，我們不想在沒有內(nèi)容的情況下就把它推向國際市場(chǎng)?！?/p>

????冰激凌智屏這類產(chǎn)品進(jìn)一步顯示，中國電視機(jī)制造商已經(jīng)克服了它們之前存在的老問題：難以對(duì)不斷變化的趨勢(shì)作出反應(yīng)，難以適應(yīng)不斷演變的市場(chǎng)。這一點(diǎn)，再加上持續(xù)降低的電視市場(chǎng)進(jìn)入壁壘，為中國電視制造商提供了一個(gè)過去不存在的機(jī)會(huì)，有望幫助TCL公司成功地彌合其國際業(yè)務(wù)。隸屬于NPD集團(tuán)的專業(yè)顯示器市場(chǎng)調(diào)查機(jī)構(gòu)Display Search提供的數(shù)據(jù)顯示，TCL公司只差一步就能進(jìn)入世界五大電視制造商之列。

????“就技術(shù)研發(fā)而言，中國電視機(jī)制造商現(xiàn)在已追趕上來了，中國品牌過去推出一項(xiàng)新技術(shù)往往需要花費(fèi)數(shù)年時(shí)間，”DisplaySearch北美電視研究項(xiàng)目主管保羅?蓋格農(nóng)表示?！霸谑袌?chǎng)推廣領(lǐng)域，它們依然處于落后地位。如果它們能夠解決這個(gè)問題，它們非常有望做大海外市場(chǎng)?！?/p>

????譯者 任文科

????The device certainly could appeal to the changing tastes in viewing TV, as it also has options for music downloads and Internet applications. But it still requires a connection to a cloud service, or else it is just a screen without a tuner. "It would be difficult to launch this one product for the world, because it is Android-based we don't want to bring it empty like you can with a smartphone," noted Yi.

????Products such as the Ice Screen further suggest that the Chinese TV makers have overcome a prior issue of reacting to changing trends and trying to adapt to evolving markets. This, coupled with the continued low barrier of entry for TV makers, has presented an opportunity that hasn't existed in the past, and which could help TCL – which now ranks just outside the top five makers of sets according to NPD Groups' Display Search – successfully bridge its business internationally.

????"The Chinese set makers are doing their job catching up in technical development that typically took the Chinese brands a years to roll out," says Paul Gagnon, director of North America TV Research at DisplaySearch. "They still lag in promoting marketing. If they can figure that out, they would have a real chance to make it big overseas."