????日本電子行業(yè)愈發(fā)低迷。當(dāng)日本公司巨頭夏普（Sharp）面對(duì)這一片傾頹之時(shí)所思考的問題是：還要經(jīng)過多少次的整頓、付出多大的努力，才能拯救曾經(jīng)輝煌的科技產(chǎn)業(yè)。日本的分析人士則琢磨著下一個(gè)會(huì)輪到誰。

????日本戰(zhàn)后開始崛起，從電子制造業(yè)的新手一躍成為晶體管時(shí)代的領(lǐng)袖。日本最大的電視機(jī)制造商夏普親身經(jīng)歷了這一切。不過一些觀察人士認(rèn)為，夏普甚至差點(diǎn)就撐不到本月公司百年慶典的召開。盡管夏普削減了工資和崗位，但它的股價(jià)仍然大幅下滑（今年內(nèi)股票跌幅已達(dá)到73%），公司遭遇了巨大的損失。與此同時(shí)，其他的電子產(chǎn)業(yè)巨頭如索尼（Sony）、奧林巴斯（Olympus）等也正在痛苦掙扎。它們的品牌形象，從日本國(guó)內(nèi)精心制造的高端產(chǎn)品，淪為了在中國(guó)制造組裝的快餐式產(chǎn)品?！斑^去的好時(shí)光早已一去不復(fù)返，卻沒人意識(shí)到，”前蘋果（Apple）日本經(jīng)銷商Hideki Onda在提及電子行業(yè)一夜之間競(jìng)爭(zhēng)力的時(shí)候說了這么一番話。

????究竟是怎么回事？他說，日本的電子制造商沒有跟上世界的節(jié)奏。不像他們的競(jìng)爭(zhēng)對(duì)手蘋果，日本的制造商近來不僅和世界脫軌，甚至也沒有迎合國(guó)內(nèi)消費(fèi)者的需求。如今，到了他們付出代價(jià)的時(shí)候。日本的電子制造商曾是無可爭(zhēng)議的行業(yè)巨擘，銷售總額高達(dá)6,000億美元，相當(dāng)于荷蘭一國(guó)的經(jīng)濟(jì)收入。但如今他們卻籠罩在國(guó)外公司的陰影之下：三星（Samsung）的資產(chǎn)是1,630億美元，蘋果公司則是6,340億美元。與之相比，按如今的市值，索尼、松下（Panasonic）和夏普的資產(chǎn)總和僅有540億美元。

????由于產(chǎn)品需求疲軟，日元卻持續(xù)堅(jiān)挺，松下、索尼和夏普去年加起來損失了幾十億資產(chǎn)。而僅僅夏普一家公司就對(duì)銀行和債券持有人欠款多達(dá)310億美元。從這一系列數(shù)據(jù)可以看出，以韓國(guó)三星電子為首的國(guó)外競(jìng)爭(zhēng)者對(duì)日本電子工業(yè)造成的打擊。

????位于東京的技術(shù)顧問格哈德?法索爾認(rèn)為，造成這種現(xiàn)象的原因并不是因?yàn)槿毡镜墓に囁讲粔?，或者說缺乏創(chuàng)新精神。為了讓日本主要的公司重整旗鼓，需要調(diào)整結(jié)構(gòu)，轉(zhuǎn)變商業(yè)模式。他說：“日本在對(duì)數(shù)字革命的機(jī)遇把握上并沒有徹底失敗，但是成功和失敗并不取決于人們的期望……很多方面都陷入了困境?！?/p>

????日本曾經(jīng)被盛贊的“持續(xù)改善”系統(tǒng)是通過對(duì)生產(chǎn)過程進(jìn)行微調(diào)，從而獲得持續(xù)漸進(jìn)的改進(jìn)。它曾被世界上許多公司模仿，如今卻遭到了質(zhì)疑。“日本的商業(yè)模式已經(jīng)走到了盡頭，”讀賣研究所（Yomiuri Research Institute）的高級(jí)研究員丸山泰之在最近的一篇報(bào)告中指出。

????另一位位于東京的技術(shù)分析師威廉?H?佐藤認(rèn)為，日本在知識(shí)產(chǎn)權(quán)和創(chuàng)新精神方面仍然有許多可取之處。不過和夏普一樣，NEC和松下公司都陷入了同樣的問題?！八麄兊钠髽I(yè)文化并不適合當(dāng)前的創(chuàng)新精神。他們沒有利用其創(chuàng)新思路來研制新產(chǎn)品、開發(fā)新市場(chǎng)，而是為其他亞洲經(jīng)濟(jì)體創(chuàng)造了許多唾手可得的便利?！?/p>

????那些更機(jī)敏的競(jìng)爭(zhēng)對(duì)手，比如三星，甚至中國(guó)的廠商，都讓日本制造商疲于應(yīng)付。因此，分析師們預(yù)測(cè)日本制造業(yè)的衰退遠(yuǎn)未結(jié)束?！叭毡竟緫?yīng)對(duì)不了價(jià)格的下降，也不知道如何利用自身的優(yōu)勢(shì)。他們極力在海外市場(chǎng)同韓國(guó)三星這樣聰明的對(duì)手苦苦競(jìng)爭(zhēng)，結(jié)果導(dǎo)致一敗涂地，”丸山在報(bào)告中這樣寫道。

????佐藤認(rèn)為，結(jié)構(gòu)體系方面的弱勢(shì)使問題更加嚴(yán)重。由于管理手段過時(shí)，領(lǐng)導(dǎo)能力缺乏，日本企業(yè)無法打造一支活力四射的全球團(tuán)隊(duì)。而他們傾向于在行業(yè)內(nèi)部整合弱小的公司，成立像夏普這樣的巨型公司?？墒乾F(xiàn)在就連夏普自己也已經(jīng)開始走向破產(chǎn)的道路。他有種不祥的預(yù)感：“這說明，像NEC這樣的公司也已經(jīng)危在旦夕了?！焙芏嗳送馑挠^點(diǎn)。這個(gè)在日本排名第三的電子公司經(jīng)年衰退，僅去年一月份就裁員1萬人。該公司于2009年撤出了歐洲個(gè)人電腦市場(chǎng)，并向蒸蒸日上的中國(guó)聯(lián)想集團(tuán)（Lenovo Group）出售了2.35億美元的股票，以支撐下滑的銷售額。

????A much diminished electronics sector in Japan is buckling further still. How much more retrenchment and pain is needed to succor its once triumphant tech industry is the question now as Sharp Corp, one of Japan Inc.'s bigger beasts, faces ruin. Japan analysts are also pondering who could be next.

????Mirroring Japan's post-war rise from tinkering electronics amateurs to masters of the transistor age, Japan's biggest TV maker Sharp might not even make it past the 100-year-mark it celebrates this month suggest some observers. Wages and jobs have all been slashed, but Sharp is still suffering massive losses while its share price has fallen dramatically. (This year it is down 73%.) Meanwhile, the woes of other giants -- Sony (SNE), Olympus, and others -- are making the industry's fall from grace as palatable at home as a plate of Made-in-China McSushi. "The good old days walked out the door and no one noticed," says Hideki Onda former distributor for Apple (AAPL) Japan, referring to the sector's sudden loss of competitiveness.

????What happened? Japan's electronic makers just failed to keep up he says. Unlike competitors such as Apple, Japanese manufactures of late have not engaged the world, nor even their domestic customers, and are now paying the price. Once undisputed Titans of the consumer electronics with combined sales of $600 billion -- equal to the economy of the Netherlands -- now Japan's top electronics makers are shadowed by the likes of Samsung's $163 billion capitalization and Apple's $634 billion. In contrast Sony, Panasonic and Sharp combined are now worth only $54 billion at current market values.

????Amid weak demand and a painfully strong yen, Panasonic (PC), Sony and Sharp together lost billions last year, while Sharp alone owes $31 billion to the banks and other bond holders. Such figures underline the beating given Japan's electronics industry by foreign rivals led by South Korea's Samsung Electronics.

????It is not that Japan is short of engineering ability, brains or innovation says Gerhard Fasol a technology consultant based in Tokyo. But in order to thrive the country's major firms need to restructure and move to new business models. "Japan has not failed to capitalize on the digital revolution, but the successes/failures are not according to expectations...so many of them are in trouble," he says.

????The once lauded "kaizen" system, implementing constant refinements to improve quality by tweaking the production process, mimicked world-wide, is now discredited in one view. "The Japanese business model has reached a dead-end," writes Yasuyuki Maruyama senior researcher at the Yomiuri Research Institute in a recent report.

????And yet Japan still has much to offer in terms of intellectual property and innovation. But like Sharp, NEC and Panasonic are all in the same trap says Tokyo-based technology analyst William H. Saito. "They have a culture that is not required at this level [of innovation]. They are not converting to new products or markets. Instead they create low hanging fruit for other Asian economies."

????More agile rivals such as Samsung and even Chinese competitors make it difficult for Japanese manufactures to compete. As such, analysts forecast that the bloodletting is far from over yet. "Japanese corporations are unable to cope with falling prices and have no clue how to take advantage of their own strengths. Struggling to compete in overseas markets with nimbler rivals like South Korea's Samsung, their business results have collapsed," writes Maruyama.

????Structural and systemic weaknesses aggravate the problems. Outmoded management practices and lack of leadership have led to an inability to form dynamic global teams, while they tend, in the sector, to put weak companies together to create mega-firms like Sharp that lead to bankruptcy explains Saito. "This means that companies like NEC are next on the hatchet," he adds ominously. Many agree. Years of decline at Japan's number three electronics business has led to 10,000 firings last January, withdrawal from Europe's PC market in 2009 and the selling of $235 million in shares of the surging Chinese computer-maker Lenovo Group to bolster plunging sales.