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三位被環(huán)境逼出來(lái)的成功企業(yè)家

三位被環(huán)境逼出來(lái)的成功企業(yè)家

JOSH KLEIN 2012-10-12
成功的創(chuàng)意企業(yè)家之所以獲得成功,往往是因?yàn)樗麄兏械阶约簞e無(wú)選擇,只能做已經(jīng)在做的事情,而不是因?yàn)樘貏e大的野心或特別杰出的技能。以下三位的成功經(jīng)歷就是最好的證明。

比亞克?因格爾斯

????有些創(chuàng)業(yè)者在打造自己想要的事業(yè)時(shí),可選余地更小。37歲的建筑設(shè)計(jì)師比亞克?因格爾斯就是一個(gè)例子。從丹麥新建的國(guó)家海洋博物館到美國(guó)時(shí)代廣場(chǎng)上那顆巨型的“跳動(dòng)的心”雕塑,還有他的書《是即是多——漫畫建筑進(jìn)化論》(Yes Is More: An Archicomic on Architectural Evolution),他的作品如今已遍布全世界。

????因格爾斯承認(rèn),雖然也嘗試做過(guò)其他事情,但他最終選擇建筑是因?yàn)樗粩嘣谶@個(gè)領(lǐng)域取得成功?!拔易畛醯膲?mèng)想是成為一名圖畫小說(shuō)家。但由于沒(méi)有教授圖畫小說(shuō)的專科學(xué)校,我學(xué)了建筑,”他說(shuō)?!拔蚁耄軐W(xué)到很多畫圖工具,別的不說(shuō),至少它能讓我很好地畫背景。”

????三年級(jí)時(shí),因格爾斯完成了首個(gè)建筑實(shí)踐,贏得了第一項(xiàng)競(jìng)賽獎(jiǎng)項(xiàng)。盡管初戰(zhàn)告捷,他還是覺(jué)得做建筑單調(diào)乏味。

????“畢業(yè)后,我去了鹿特丹一家建筑公司工作。那時(shí)的我年輕而失意,只是一個(gè)助理建筑師,直到快50歲才能看到自己的作品造出來(lái),”因格爾斯說(shuō)。因此,他決定創(chuàng)建一家名為“Remake”的互聯(lián)網(wǎng)新興公司,希望在電影行業(yè)一試身手,但最終沒(méi)有成功。

????“后來(lái),我做了另一個(gè)項(xiàng)目ETechture,嘗試為年輕的建筑設(shè)計(jì)師打造一個(gè)互聯(lián)網(wǎng)平臺(tái),在這上面他們可以以非常低的價(jià)格出售設(shè)計(jì)。這是利用互聯(lián)網(wǎng)為打算建房、但負(fù)擔(dān)不起知名建筑師費(fèi)用的人們提供的一條途徑,”他說(shuō)。“這個(gè)創(chuàng)意獲了一些獎(jiǎng)項(xiàng)和一項(xiàng)現(xiàn)金獎(jiǎng)勵(lì),但隨后納斯達(dá)克股市大跌,所有的投資興趣頃刻間都消失得無(wú)影無(wú)蹤?!?/p>

????在這兩項(xiàng)嘗試期間,英格爾斯也曾隨性試驗(yàn)不同的建筑理念。在第二個(gè)企業(yè)失敗后,他環(huán)顧四周,發(fā)現(xiàn)自己已經(jīng)榮獲了三項(xiàng)建筑競(jìng)賽大獎(jiǎng)。“這為我做了決定,”他說(shuō)?!安皇鞘裁戳瞬黄鸬闹卮鬀Q定——因?yàn)樗鼛缀蹙褪俏ㄒ坏倪x擇?!?/p>

????當(dāng)然,如今英格爾斯意識(shí)到建筑是他的一大愛(ài)好。“一旦對(duì)建筑著了迷,其他任何事情都變?yōu)槭菍?shí)現(xiàn)建筑的途徑。我喜歡好點(diǎn)子,但如果它們不能產(chǎn)生建筑,誰(shuí)在意?就好比,‘啊,這不錯(cuò),但建筑在哪兒?’”

????譯者:早稻米

Bjarke Ingles

????Some entrepreneurs get even fewer options when it comes to carving out the career they want. Take architect Bjarke Ingles, 37; his work is all over the place these days, from the new Danish national Maritime museum, to a giant pulsing heart in Times Square, and his book Yes Is More: An Archicomic on Architectural Evolution.

????By his own admission, Ingles ended up in architecture because he kept being successful in it despite trying to do other things. "My original fantasy was to be a graphic novelist. But in the absence of a graphic novel academy, I went into architecture," he says. "I figured it would give me a lot of drawing tools and, if nothing else, would make me good at drawing backgrounds."

????As a third-year student, Ingles set up his first architecture practice and won his first competition. Despite that initial success, he found architecture stultifying.

????"When I graduated, I went to work in Rotterdam in an architecture company. I was a young, frustrated guy in a business where you had to be a lay architect until your late 40s before you could get any of your own work produced," Ingles says. So he decided to try his hand at an Internet startup called "Remake" for the film industry, which ultimately didn't work out.

????"So then I did another project called ETechture, trying to make an Internet-based platform for young architects where they could sell their plans at a very low price. It was a way to use the Internet for people that wanted to build a house but couldn't afford a big-name architect," he says. "The idea won awards and a cash prize, but then the NASDAQ crashed and all interest vanished for a while."

????In between these efforts, Ingles had been noodling away on various architecture concepts, and after his latest venture failed, he looked around and found that he'd won three major architecture competitions. "That made the decision for me" he says. "It wasn't a big decision -- it was almost like the only decision."

????Now, of course, Ingles recognizes architecture as one of his big loves. "Once you get bitten by architecture everything else becomes a way to get buildings made. I love good ideas, but if they don't result in a building, then who cares? It's like 'yeah that's great, but where's the building?'"

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