????任天堂的在線數(shù)字游戲業(yè)務(wù)究竟前景如何？我們目前尚無(wú)法預(yù)測(cè)。該公司近期的首要目標(biāo)是下一代游戲平臺(tái)Wii U。Wii U預(yù)計(jì)于11月中旬上市，將提供eShop接入。高德納（Garter）分析師布萊恩?布勞稱：“任天堂進(jìn)入的時(shí)間太晚，而且進(jìn)展也不夠快。我認(rèn)為用戶只要能連上eShop就謝天謝地了。”

????與此同時(shí)，任天堂還打算繼續(xù)銷售老款Wii游戲機(jī)。10月15日，該公司宣布將Wii的價(jià)格從150美元下調(diào)至130美元。

????任天堂應(yīng)該好好關(guān)注一下谷歌（Google）和蘋果（Apple）。智能手機(jī)、平板電腦以及iPod touch等掌上設(shè)備都是絕佳的移動(dòng)游戲平臺(tái)，但莫菲特對(duì)此不以為然，認(rèn)為這些產(chǎn)品根本無(wú)法與3DS相抗衡。不過，分析師們認(rèn)為，蘋果的應(yīng)用程序商店和谷歌Play將成為任天堂爭(zhēng)奪移動(dòng)玩家的最大對(duì)手。

????事實(shí)上，雖然谷歌Play發(fā)布時(shí)間相對(duì)較晚（谷歌2012年將音樂商店和安卓市場(chǎng)合并，推出谷歌Play。），但從應(yīng)用程序數(shù)量上來(lái)看，它已經(jīng)開始逐步接近競(jìng)爭(zhēng)對(duì)手蘋果?？磥?lái)，任天堂唯一的希望是，eShop也能同樣取得同樣高速的增長(zhǎng)。

????譯者：項(xiàng)航

????Nintendo's position in the online market business is also entwined with its future. The company's near-term outlook rests in large part on its next generation console, the Wii U, which is set to hit stores in mid-November and will have eShop connectivity. "Nintendo is very late to this game, and they can't move fast enough," says Gartner analyst Brian Blau. "I don't think that their users are probably going to complain that much as long as they have connectivity."

????At the same time, Nintendo seems set on continuing to offer its traditional Wii console. The company announced on October 15 that it would drop the price of the original Wii to $130 from $150.

????Meanwhile, Nintendo had better keep an eye on Google (GOOG) and Apple (AAPL). Smartphones, tablets, and handheld devices like the iPod touch are now all mobile gaming platforms, and while Nintendo's Moffitt doesn't think those other products directly compete with the 3DS, analysts view Apple's App Store and Google Play as some of Nintendo's chief rivals in the fight for the mobile gamers' time and money.

????In fact, Google Play, a relatively late entry to the app store world (Google combined its music store with the Android Market in 2012 and launched Google Play.), is within striking distance of its Apple counterpart in terms of number of available apps. Nintendo can only hope the eShop experiences similar growth.