成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
拉爾夫?勞倫海外擴(kuò)張

拉爾夫?勞倫海外擴(kuò)張

Anne VanderMey 2012-10-29
拉爾夫?勞倫最初只是一個移民油漆工的兒子創(chuàng)立的品牌,如今卻已經(jīng)發(fā)展成為美國生活方式的代名詞和美國品牌的一個代表?,F(xiàn)在,這家美式風(fēng)格的公司快速走向全球市場,特別是在中國,拉爾夫?勞倫已新開了數(shù)家高端精品店。

????有些經(jīng)典永不過時,拉爾夫?勞倫(Ralph Lauren)的出色業(yè)績就是明證。拉爾夫?勞倫2012財政年度實現(xiàn)銷售額69億美元,比競爭對手、Tommy Hilfiger品牌擁有者PVH Corp.高出10億美元,是博柏利(Burberry)去年收入的兩倍。這一預(yù)科生風(fēng)格的服飾巨頭是業(yè)內(nèi)增長最穩(wěn)定的公司之一,僅次于擁有North Face品牌的VF Corp.。去年,VF的銷售額增長了23%;拉爾夫?勞倫增長了21%,而且過去15年中有14年都在增長。快速的國際擴(kuò)張(包括在中國內(nèi)地新開了幾家高端門店以迎合奢侈品市場的需求),可能是將公司推上增長高速路的原因:摩根士丹利(Morgan Stanley)分析師們預(yù)計海外銷售將給其增加25億美元的收入。這家美國風(fēng)格的服飾公司正在尋求建立全球市場領(lǐng)導(dǎo)地位,并同時保持高貴的品質(zhì),法寶有三。

好的理念

????拉爾夫?勞倫的董事長兼首席執(zhí)行官拉爾夫?勞倫(出生時名字是拉爾夫?利夫希茨)是紐約市布朗克斯區(qū)一位移民油漆工的兒子,他一手塑造了理想的美國上層社會時尚典范,1967年時推出的一系列Polo品牌領(lǐng)帶是他的成名作。他的風(fēng)格背后有一個故事,它就是了不起的蓋茨比?!袄蚵氏熔`行了基于生活方式的品牌理念,”麥格理(Macquarie)分析師利茲?唐恩表示。今年夏天有報道稱,(拉爾夫?勞倫贊助的)美國奧運(yùn)代表團(tuán)服裝是中國制造時,美國奧林匹克委員會表示支持拉爾夫?勞倫。

不斷的品牌細(xì)分

????拉爾夫?勞倫通過品牌細(xì)分迎合所有價位的消費(fèi)者。最高端:紫標(biāo)系列的雙排扣羊毛開衫,售價3,000美元。最低端:Chaps品牌服飾和居家用品。一些品牌引發(fā)了近乎狂熱的品牌熱愛。這些被稱為“Lo Head”的狂熱追隨者成百成百地搜集自上世紀(jì)80年代以來的Polo品牌和拉爾夫?勞倫服飾,包括領(lǐng)帶、襯衫和夾克等。

精明的擴(kuò)張

????過去十年,拉爾夫?勞倫加強(qiáng)了對品牌的海外市場控制,購回了在日本和韓國的品牌許可以及在中國的分銷權(quán)。

世界最受贊賞公司排名:47

公司總部:紐約

員工數(shù)量:26,000

業(yè)務(wù)范圍:設(shè)計、分銷和出售服裝、配飾和居家裝飾,擁有Polo、Club Monaco、Chaps和Rugby等20多個品牌

????譯者:早稻米

????There are some classics that never go out of style -- Ralph Lauren (RL) has the earnings to prove it. The $6.9 billion that it made in fiscal 2012 outstrips by $1 billion what competitors such as PVH Corp. (PVH) (which owns Tommy Hilfiger) hauled in and is twice what Burberry made last year. The preppy-apparel giant is one of the industry's most consistent performers, second only to the VF Corp. (VFC), which owns North Face, in steady growth. VF increased its revenue 23% last year; revenue at Ralph Lauren went up 21% -- and has grown in 14 of the past 15 years. Smart international expansion -- including opening several higher-end stores in China to court the luxury market -- may tee up the company for a growth spurt: Analysts at Morgan Stanley say it stands to add $2.5 billion to its revenue with overseas sales. Three ways the American fashion house is seeking global domination while keeping it classy.

A good yarn

????Chairman and CEO Ralph Lauren (born Ralph Lifshitz), the Bronx-born son of an immigrant housepainter, has riffed on an idealized American upper crust, starting with a line of Polo-branded ties in 1967. His style has a story, and the story is Gatsbyesque. "Lauren pioneered the concept of lifestyle branding," says Liz Dunn, an analyst at Macquarie. The U.S. Olympic Committee stood by the company this summer following news that athletes' outfits had been made in China.

Endless labels

????The company ingratiates itself with consumers at every price point by slicing its image many ways. At the top: $3,000 double-breasted cardigan sweaters from the Purple Label. At the bottom: Chaps brand clothing and home goods. Some brands inspire cultish devotion. Enthusiasts called 'Lo Heads collect Polo and Ralph Lauren gear -- ties, shirts, and jackets by the hundreds -- from the 1980s.

Savvy expansion

????In the past decade Ralph Lauren gained more control of its brand positioning overseas, buying back licenses in Japan and South Korea and distribution rights in China.

World's Most Admired Rank:47

Headquarters:New York

Employees:26,000

The business:Designs, distributes, and sells apparel, home décor, and accessories through more than 20 brands -- including Polo, Club Monaco, Chaps, and Rugby.

掃描二維碼下載財富APP
欧美性开放大片福利免费观看| 国产一区二区波多野结衣| 久久精品国产精品亚洲综合| 欧美国产激情一区二区三区| 波多野42部无码喷潮| 日本高清视频中文无码不卡| 国产91精选在线观看麻豆| 欧美日韩国产中文字幕理论| 高清午夜看片A福利在线| 国产乱子伦无码精品小说| 欧美日韩视频一区二区三区。| 国产高潮流白浆喷水在线观看| 羞羞视频在线观看| 人人揉揉香蕉大免费软软| 亚洲A∨午夜成人片精品网站| 2024最新国产精品一区| 极品少妇被猛的白浆直喷白浆| 国产精品高潮呻吟久久av无码午夜鲁丝片| 无码成人动漫一区二区三区| 动漫2吸乳羞动漫免费网站| 亚洲一区无码中文字幕乱码| 久久人人做人人妻人人玩精品Au_| 欧美性理论片在线观看片免费| 亚洲乱码中文字幕综合| 人妻少妇精品无码专区喷水| 真实的国产乱ⅩXXX66| 韩国男男腐啪gv肉视频| 国产一区二区长腿丝袜高跟鞋| 亚洲国产成人精品久久久国产| 国产午夜成人免费看片无遮挡| 蜜臀aⅤ色欲a片无码精品| 日韩毛片高清在线观看| 亚洲国产欧美中日韩成人综合视频| 国产真实乱子伦精品视手机观看| 日韩精品久久无码人妻中文字幕| 日本乱偷人妻中文字幕4399| 国产aⅴ无码久久丝袜美腿| 456成人影院在线观看| 精品国产免费人成网站| 三级日本高清完整版热播| 91伊人久久大香线蕉|