????讓莉亞公主和美人魚愛麗兒公主、睡美人奧若拉公主成為一家子，這個主意看起來很有吸引力。然而，曾一度聲稱自己是迪士尼的“品牌經(jīng)理”的艾格表示，雖然距離最后一部《星球大戰(zhàn)》電影發(fā)布已過去六年時間，但對于全球最偉大的娛樂特許產(chǎn)品系列，現(xiàn)在的關鍵是要對其進行保護。迪士尼的優(yōu)勢是可以通過其國際銷售系統(tǒng)經(jīng)營其內(nèi)容，包括它在數(shù)百個國家播放的自有有線電視頻道，借此可以在全球為星球大戰(zhàn)系列培養(yǎng)新一代粉絲。艾格說：“自從我們收購漫威三年以來，中國和俄羅斯發(fā)展成為巨大的電影市場。不論是票房還是消費類產(chǎn)品，我們都看到了巨大的機會。”

????迪士尼收購業(yè)內(nèi)頗受推崇的特效公司工業(yè)光魔（Light & Magic）給它帶來了額外的好處，雖然有人曾擔心，該公司被迪士尼收購之后，可能會讓迪士尼的競爭對手們放棄工業(yè)光魔。工業(yè)光魔幾乎為世界上所有電影公司提供過特效服務。

????很少有人注意到，這次交易還有另外一個重要的方面：硅谷對一家在南加州根深蒂固的公司所具有的潛在影響力。艾格對技術一直推崇有加，并將其作為整合公司的三原則之一，以及未來的一項關鍵競爭優(yōu)勢。他說：“我們正在將迪士尼的重心北移。”緊接著他迅速補充道，公司并不是要搬遷。他說：“我們收購皮克斯的時候，約翰·拉薩特說過的話，我非常贊同。創(chuàng)意人員會要求技術人員創(chuàng)造出完成視覺創(chuàng)意所需要的工具，反過來也同樣如此。我們可以挖掘更大的、與眾不同的人才庫。”

????喜歡米老鼠的極客們，他說的不就是你們嘛！

????譯者：劉進龍/汪皓

????As tempting as it may seem to merge Princess Leia with Princesses Ariel and Aurora, Iger, who has described himself as?Disney's "brand manager"?in the past, say the key is to protect what is still one of the world's greatest entertainment franchises, even six years after the release of the last Star Wars film. Disney's edge is to run its content through Disney's international distribution system -- including its own cable channel, available in hundreds of countries -- and in so doing, bring Star Wars to new generations of fans worldwide. "In the three years since we did Marvel," says Iger, "China and Russia have emerged as huge movie markets in the world. We saw an opportunity internationally both in terms of the box office and on terms of consumer products."

????An added bonus for Disney comes with the acquisition of Industrial Light & Magic, the respected special effects firm that has does independent work for virtually every studio in the world -- though one wonders if the fact that it will now be owned by a competitor may cause some firms to stay away.

????There is yet another important aspect to the deal that few have noticed: the creeping Silicon Valley influence on a firm so deeply rooted in Southern California. Iger has long championed technology as one of his three uniting principles of the company, and a key competitive edge going forward. "We're moving Disney's center of gravity north," he says, before hastening to add that the corporation will not be relocating. "When we bought Pixar," he says, "John Lasseter said something I loved. The creative people challenged the tech people to create the tools they need to fulfill the creative vision, and vice versa. We can tap into a larger and different talent pool."

????Geeks with a thing for Mickey, he's talking to you.