微軟走進(jìn)新時(shí)代
????它還意味著軟件交付的全新方案。辛諾夫斯基也許在準(zhǔn)時(shí)交付軟件上有著令人印象深刻的記錄,不過那是建立在一個(gè)長達(dá)多年的規(guī)劃基礎(chǔ)上的——而且軟件基本都被封裝好,不再更新。微軟需要改變這點(diǎn):如今的移動(dòng)產(chǎn)品用戶不僅希望智能手機(jī)上的軟件能夠時(shí)常更新,PC機(jī)上的軟件也要同樣如此。 ????微軟想要成功,需要加強(qiáng)移動(dòng)性、靈活性和集成性?!疚业耐聛啴?dāng)?拉辛斯基撰文分析蘋果公司(Apple)時(shí),提到了類似的問題。】不過,微軟還需要利用自身的優(yōu)勢,尤其是其大型的開發(fā)群體和深厚的公司根基。沒有辛諾夫斯基的全新微軟在平板電腦領(lǐng)域起步較晚,不過盡管目前iPad市場占有率很大,微軟依舊有大好的機(jī)會(huì)在這一領(lǐng)域發(fā)掘出新的小眾市場。移動(dòng)設(shè)備管理提供商AirWatch的CEO約翰?馬歇爾說:“長期以來,IT業(yè)的經(jīng)理和管理員已經(jīng)適應(yīng)了微軟產(chǎn)品,他們都在心急如焚地等著Sharepoint、微軟Office、Skype、Lync和Yammer等微軟產(chǎn)品能夠?qū)崿F(xiàn)無縫集成?!?/p> ????當(dāng)然,盡管辛諾夫斯基可能不是運(yùn)營“新”微軟的合適人選,但現(xiàn)任CEO鮑爾默能否勝任這一職務(wù)也很難說。就在鮑爾默的眼皮底下,公司在移動(dòng)產(chǎn)品和其他消費(fèi)品領(lǐng)域接連出錯(cuò)。微軟前項(xiàng)目經(jīng)理斯里蘭姆?克里斯南說:“我確實(shí)認(rèn)為微軟需要一個(gè)人來整合員工,激勵(lì)員工,領(lǐng)導(dǎo)員工,從而讓公司能夠與蘋果、谷歌(Google)和其他挑戰(zhàn)者競爭。許多微軟員工都曾認(rèn)為這個(gè)人選會(huì)是辛諾夫斯基?!?/p> ????譯者:嚴(yán)匡正 |
????It also means a whole new approach to delivering software. Sinofsky may have had an impressive record for delivering software on time, but he was on a multi-year schedule--a boxed software kind of guy. Microsoft needs to change that: Today's mobile users expect constant updates not just on their smartphones but also on their PCs. ????For Microsoft to succeed, it needs to be more mobile, more agile and more integrated. (Something much more akin to the analysis of Apple by my colleague Adam Lashinsky.) But it also needs to capitalize on its strengths, particularly its large developer community and its enterprise roots. The new, Sinfosky-less Microsoft is late to tablets, but it's got a big opportunity to carve out a niche in the enterprise, regardless of the iPad's current hold on the market. "IT managers and administrators have been comfortable with Microsoft products for quite some time, and they are anxiously awaiting the next step of complete and seamless integration with the range of Microsoft products, including SharePoint, MS Office, Skype, Lync and Yammer," notes John Marshall, CEO of mobile device management provider AirWatch. ????Of course, while Sinofsky may not be the right candidate to run the "new" Microsoft, it's not clear whether current CEO Ballmer is either. Many of the company's fumbles in mobile and other consumer products have happened under Ballmer's watch. "I do think Microsoft needs someone who can unite, inspire and lead them into battle against Apple (AAPL), Google (GOOG) and all the other challengers they face," says Sriram Krishnan, a former Microsoft program manager. "A lot of Microsofties assumed that was going to be Sinofsky." |