成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
斯巴魯?shù)牧眍惿?(節(jié)選)

斯巴魯?shù)牧眍惿?(節(jié)選)

Alex Taylor III 2012-11-21
斯巴魯可以稱得上是汽車業(yè)的另類。盡管它規(guī)模有限,產(chǎn)品線也比不上其他業(yè)界巨子,但是它在性能、舒適性、實(shí)用性和可靠性等方面都擁有出眾的口碑。它的最新車型也在評(píng)論界贏得了品質(zhì)與安全的高分。但它也存在嚴(yán)重的短板。規(guī)模太小始終是它無法回避的一個(gè)問題。

????不管是哪家車企,同時(shí)擁有兩款熱銷車型實(shí)在非比尋常,更何況是斯巴魯這樣的小公司。

????今天,斯巴魯開辟了一個(gè)最適合自己的市場(chǎng),獲得了豐厚利潤(rùn),因?yàn)樗褚晃蝗篱蠙烨蚵?lián)盟(NFL)的接球手,已學(xué)會(huì)如何在邊線求勝。比如,在競(jìng)爭(zhēng)激烈的中級(jí)車市場(chǎng)上,斯巴魯繞開了凱美瑞、雅閣和天籟(Altima)這些重磅車型,給力獅(Legacy)搭載了全時(shí)四驅(qū)系統(tǒng)(AWD),這是其他車型通常不會(huì)提供的。它也不用準(zhǔn)備昂貴的銷售贈(zèng)品,因?yàn)樗能嚳偸秦浽淳o俏,而買斯巴魯?shù)能囍魍?jīng)濟(jì)條件不錯(cuò),對(duì)促銷活動(dòng)并不太在意。8月,斯巴魯花在每輛車上的贈(zèng)品僅為857美元;只有保時(shí)捷(Porsche)這方面花費(fèi)更少。專業(yè)汽車網(wǎng)站Edmunds.com的資深分析師杰西卡·考德威爾稱,斯巴魯車主往往有能力買更貴的車,不會(huì)緊摳價(jià)格,而且即使經(jīng)濟(jì)不景氣,他們也會(huì)繼續(xù)購(gòu)買。

????不過,就算是這樣,斯巴魯或其母公司富士重工的日子也并不好過。在以規(guī)模制勝的汽車業(yè),它們實(shí)在微不足道。斯巴魯?shù)漠a(chǎn)品線里,沒有像本田飛度(Fit)這樣的微型車,也沒有豐田“亞洲龍”(Avalon)這樣的全尺寸大車。斯巴魯所有車型和酷越車僅有兩個(gè)生產(chǎn)平臺(tái)【通用汽車(General Motors)有30個(gè)!】,所有車型的尺寸只從超小型延伸到中型車。現(xiàn)在,斯巴魯需要與豐田合作,使BRZ具備經(jīng)濟(jì)性。斯巴魯負(fù)責(zé)該車大部分工程,提供引擎,而豐田負(fù)責(zé)外形設(shè)計(jì),并推出了一款幾乎一模一樣,名為賽恩FR-S(Scion FR-S)的跑車。

????斯巴魯?shù)拿绹?guó)高管湯姆·多爾駕駛著一輛森林人(Forester)。

????當(dāng)造型笨拙的七座車“馳鵬”(Tribeca)這樣的新車型沒能在市場(chǎng)上取得成功時(shí),小型車的銷量會(huì)受到?jīng)_擊。對(duì)小車廠商來說,要在新技術(shù)上保持優(yōu)勢(shì)也頗為困難。斯巴魯標(biāo)志性的四缸水平對(duì)置發(fā)動(dòng)機(jī)(boxer)設(shè)計(jì)已有20年之久;而在豐田的普銳斯(Prius)已經(jīng)上市15年后,斯巴魯?shù)氖卓罨旌蟿?dòng)力車才計(jì)劃于明年面世。2011年3月,日本大地震和海嘯對(duì)斯巴魯沖擊極大,致使其在日本的工廠關(guān)閉了四周之久,同時(shí)還導(dǎo)致它運(yùn)往在美唯一工廠的零部件物流中斷。這所工廠位于印第安納州的拉斐特市。當(dāng)時(shí)經(jīng)銷商求車若渴。斯巴魯平時(shí)的庫(kù)存量維持在32,000輛,當(dāng)時(shí)卻下降到17,000輛,嚴(yán)重影響了銷售業(yè)績(jī)。

????最終斯巴魯恢復(fù)了生機(jī),但現(xiàn)在又面臨新的挑戰(zhàn)。它必須迎頭趕上競(jìng)爭(zhēng)對(duì)手,為全系車型開發(fā)更省油的動(dòng)力系統(tǒng),在日本以外開設(shè)更多工廠,分散匯率風(fēng)險(xiǎn),同時(shí)在美國(guó)擴(kuò)大銷售渠道。而且,它還得注意防范新的不利因素。一年前,上升勢(shì)頭正猛的大眾汽車(Volkswagen)挖走了斯巴魯?shù)臓I(yíng)銷高管。另?yè)?jù)業(yè)內(nèi)報(bào)告稱,大眾正在考慮開發(fā)一款全新酷越車,它的離地間距、保險(xiǎn)杠和輪罩拱鍍層完全就沖著斯巴魯最暢銷的車型而去。

????因此,斯巴魯必須找到差異化的新路子,同時(shí)步子還不能邁得太大。自誕生以來,它就一直特立獨(dú)行。它的總部在新澤西郊區(qū),與其位于南加州的日本對(duì)手們相距千里。多數(shù)進(jìn)口車車企的高層都由銷售經(jīng)理和營(yíng)銷專家擔(dān)任。但斯巴魯?shù)拿绹?guó)掌門人卻是會(huì)計(jì)出身,早年在公司擔(dān)任助理財(cái)務(wù)總監(jiān)。而且斯巴魯?shù)漠a(chǎn)品開發(fā)史上充斥著各類古怪車型,比如BRAT,這是一款小型皮卡,它在后貨廂上安裝了面朝后方的折疊式座椅,以逃避所謂的“雞肉關(guān)稅”(chicken tax,美國(guó)對(duì)進(jìn)口皮卡征收的25%的關(guān)稅——譯注)。又如Justy,英國(guó)頂級(jí)汽車節(jié)目Top Gear稱其“和自己的名字一樣無趣”;還有Baja,這是一款旅行車,它用敞開式貨艙代替了后艙,有人把它比喻成一只鴨嘴獸。

????譯者:清遠(yuǎn)

????It's unusual for any car company, let alone one as tiny as Subaru, to have two hit models at once.

????Today Subaru finds itself in a market sweet spot that produces outsize profits because, like an NFL receiver, it has learned how to work the seams. In the overcrowded midsize segment, for instance, Subaru sidesteps heavyweights like?Camry,?Accord, and?Altima?by equipping the Legacy with all-wheel drive (AWD), which the others don't offer. It can dodge expensive incentives because its cars are in short supply and its relatively affluent buyers are less sensitive to promotions. In August, Subaru spent just $857 per car on incentives; only Porsche spent less. Edmunds.com senior analyst Jessica Caldwell says Subaru customers are generally capable of affording a more expensive vehicle, don't buy strictly on price, and continue shopping even when the economy takes a dive.

????Even so, life isn't easy for Subaru or its corporate parent, Japan's Fuji Heavy Industries. They are minnows in an industry where size counts. Don't look in Subaru's lineup for any minicars the size of the?Honda Fit?or for full-size ones like the?Toyota Avalon?either. All Subaru cars and crossovers are based on just two platforms (General Motors (GM) has 30!), and the vehicles range in size only from subcompact to midsize. Subaru needed to form a partnership with Toyota (TM) to make the BRZ economical. Subaru did most of the engineering and provided the engine, but Toyota created the design and markets an almost identical version called?the Scion FR-S.

????Tom Doll, Subaru's top U.S. executive, in a Forester

????Small size hurts when a new model like the awkward seven-passenger Tribeca fails to gain a foothold. It's also hard for a small car maker to keep on top of new technology. Subaru's signature four-cylinder "boxer" design is two decades old, and the company's first hybrid car won't come out until next year, 15 years after Toyota's Prius?went on sale. Subaru suffered a near catastrophe when?the earthquake and tsunami?in March 2011 closed factories in Japan for four weeks and interrupted the flow of parts to its sole U.S. plant, in Lafayette, Ind. Dealers were starved for cars. Used to operating with 32,000 cars on the ground, Subaru saw its inventories drop to 17,000, pummeling sales.

????Subaru recovered but now faces fresh challenges. It needs to catch up with competitors by developing fuel-efficient powertrains across its lineup, opening more factories outside Japan to spread its currency risk, and expanding its U.S. sales footprint. And it has to keep looking over its shoulder.?Fast-rising Volkswagen poached Subaru's top marketing executive a year ago, and according to industry reports, VW is considering a new crossover with ride height, bumpers, and wheel-arch cladding that takes dead aim at Subaru's most popular models.

????So Subaru will have to find new ways to differentiate itself, which shouldn't be much of a stretch. Since its founding, it has always gone its own way. Its headquarters are in a New Jersey suburb, several thousand miles away from its Japanese competitors in Southern California. While former sales managers and marketing experts sit atop most import car companies, Subaru's highest American executive is an accountant who started at the company as an assistant treasurer. And Subaru's product history is studded with oddities like the BRAT, a mini-pickup with rear-facing jump seats bolted to the rear bed to circumvent a tariff known as the chicken tax; the Justy, whichTop Gear?said "manages the impressive feat of being as boring as its name promises"; and the Baja, a station wagon, built with an open cargo bed in place of a rear compartment, which one reviewer compared to a platypus.

掃描二維碼下載財(cái)富APP
欧洲成人午夜精品无码区久久| 亚洲无码专区免费在线观看| 一级a性色生活片久久无少妇一级婬片免费放| 精品视频一区二区三区中文字幕| 无码欧精品亚洲日韩一区二区三区| 亚洲成AV人片一区二区三区| 午夜福利免费区在线观看手机| 亚洲精品国产成人片在线观看一区二区三区日韩| 欧美性猛交xxxx免费看| 午夜寂寞成人网站在线观看| 中文字幕乱码一区二区三区免费| 日本裸体熟妇一区二区欧美| 麻豆蜜桃国产精品无码视频| 久久国产成人午夜av影院| 超碰97人人做人人爱| 国产人人干人人透免费看| 国产日韩亚洲一区二区| 精品曰韩av专区一区二区| 日韩欧美亚洲国产精品字幕久久久| 免费国产A国产片高清| 无码专区AAAAAA免费视频| 永久免费老妇女性较大毛片在线| 亚洲无毛系列_国产精品视频综合区| 漂亮人妻被中出中文字幕| 放荡大屁股少妇高潮喷水| 久久婷婷五月综合97色直播| 欧美精品久久天天躁_天堂8在线天堂资源BT| 国产精品毛片无码| 午夜香吻免费观看视频在线播放| 狠狠躁夜夜躁人人爽天天古典| 97国产大学生情侣酒店| 亚洲AV永久无码精品一福利| 天天影院色香欲综合| 久久国产AVJUST麻豆av天堂电影网| 超碰97人人做人人爱亚洲| 亚洲精品无码久久久久久久| 亚洲欧美高清在线精品二区| 欧美一级二级三级视频| 欧美性猛交XXXX乱大交丰满| 无码精品视频一区二区三区| 精品国产aⅴ无码一区二区|