成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開(kāi)
遲來(lái)的愛(ài):零售商擁抱WiFi

遲來(lái)的愛(ài):零售商擁抱WiFi

Verne Kopytoff 2012-12-18
顧客走進(jìn)商店,看好商品,然后回家上網(wǎng),按更優(yōu)惠的價(jià)格買(mǎi)到心儀的商品。盡管實(shí)體店痛恨這種所謂的“展廳”現(xiàn)象,但顧客就是上帝,越來(lái)越多的商家開(kāi)始迎合消費(fèi)者的潮流,紛紛開(kāi)始在店內(nèi)提供WiFi。

????顧客光顧商店只是為了選好商品,然后回家在網(wǎng)上以?xún)?yōu)惠價(jià)把它們買(mǎi)下來(lái)。多年來(lái),商家們都窩著一肚子火。這種現(xiàn)象非常普遍,以致于有了一個(gè)專(zhuān)門(mén)的說(shuō)法——展廳現(xiàn)象。

????隨著智能手機(jī)大行其道,這種現(xiàn)象愈演愈烈。例如,顧客可以用手機(jī)迅速將一家實(shí)體店的Fossil手提包與亞馬遜(Amazon)上同款手提包的價(jià)格進(jìn)行對(duì)比。商店經(jīng)理對(duì)此無(wú)能為力。在這場(chǎng)價(jià)格戰(zhàn)中,顧客取得了勝利。

????一些商家意識(shí)到了他們的失敗,于是態(tài)度來(lái)了個(gè)180度大轉(zhuǎn)彎,開(kāi)始幫助顧客上網(wǎng)。就在圣誕季之前,像塔吉特(Target)、彭尼公司(J.C. Penney)和薩克斯第五大道精品百貨店(Saks Fifth Avenue)這樣的大型零售商在全店安裝了免費(fèi)的WiFi。梅西百貨(Macy’s)和山姆會(huì)員店(Sam's Club)去年就安裝了WiFi,而諾德斯特姆公司(Nordstrom)早在2010年就已經(jīng)搶先一步。塔吉特的發(fā)言人艾迪?巴伯說(shuō):“顧客的潮流是什么,我們就要做到什么?!?今年秋天,該公司已經(jīng)在旗下1,780家門(mén)店內(nèi)安裝了Wifi?!拔覀冏约侯A(yù)訂銷(xiāo)售的時(shí)候,也喜歡展廳現(xiàn)象?!?/p>

????如果說(shuō)有什么不同的話,那么零售商是最晚一個(gè)加入到這場(chǎng)游戲中來(lái)的。咖啡廳、快餐店和機(jī)場(chǎng)早在幾年前就開(kāi)始提供免費(fèi)的WiFi,體育館和大學(xué)也是如此。競(jìng)爭(zhēng)壓力顯然是零售商接受WiFi的原因之一。而在幾家零售連鎖店提供無(wú)線網(wǎng)絡(luò)之后,其他商家因擔(dān)心顧客流失也匆忙效仿。公開(kāi)地說(shuō),零售店提供WiFi為那些不愿使用手機(jī)數(shù)據(jù)流量的顧客帶來(lái)了更多便利;有些商店就像山洞一樣,有時(shí)手機(jī)信號(hào)很糟糕,這時(shí),WiFi就好比給它們上了一道保險(xiǎn)。

????究竟有多少顧客實(shí)際上使用了店內(nèi)的WiFi還不清楚。大多數(shù)零售商都拒絕透露使用其網(wǎng)絡(luò)的人數(shù)、顧客瀏覽的網(wǎng)頁(yè)數(shù),以及可能引起尷尬的數(shù)據(jù):顧客有多頻繁地訪問(wèn)競(jìng)爭(zhēng)對(duì)手的網(wǎng)站。薩克斯第五大道精品百貨店與美國(guó)電話電報(bào)公司(AT&T)合作,在44家門(mén)店內(nèi)安裝了WiFi,他們更愿意提供這方面的信息。在9月宣布無(wú)線服務(wù)工程完工后,該公司宣稱(chēng)在過(guò)去10個(gè)月內(nèi),已經(jīng)提供了500萬(wàn)次網(wǎng)絡(luò)連接。

????最近走訪舊金山幾家百貨商店發(fā)現(xiàn):零售商為顧客提供WiFi的形式有很大的差異。很難說(shuō)清大多數(shù)顧客到底有沒(méi)有注意到它們的存在。薩克斯第五大道精品百貨店并未提供任何指示,告知顧客他們提供WiFi。想要知道它的存在,唯一的辦法就是用你的智能手機(jī)查看可用的網(wǎng)絡(luò)。塔吉特在這點(diǎn)上做得稍好一些,商店入口的屏幕上偶爾會(huì)閃過(guò)他們提供免費(fèi)WiFi的提示。

????For years, retailers frowned on shoppers visiting their stores merely to scope out products before returning home and buying them online for less. The phenomenon became so common that it earned a name -- showrooming.

????The practice has only expanded with the proliferation of smartphones. Shoppers can use them to quickly compare the price of a Fossil handbag, for example, with the same version on Amazon.com (AMZN). There's nothing store managers can do to stop them. The shoppers have won the war.

????Recognizing their defeat, many retailers have made a u-turn and are now helping shoppers get online. Just before the holiday season, big retailers like Target (TGT), J.C. Penney (JCP) and Saks Fifth Avenue (SKS) installed free Wi-Fi throughout their stores. Macy's (M) and Sam's Club (WMT) deployed Wi-Fi last year while Nordstrom (JWN) did so in 2010. ??"It's where guests are going and where we need to be," said Eddie Baeb, a spokesman for Target, which finished installing Wi-Fi at its 1,780 stores this fall. "We love showrooming when we're the ones booking the sales."

????If anything, retailers are late to the game. Cafes, fast food restaurants and airports have offered free Wi-Fi for years. So have sports stadiums and universities. Competitive pressure clearly played a role in pushing big retailers to adopt Wi-Fi. After a few retail chains added it, others quickly followed for fear that they would lose customers. ??Publically, retailers tout Wi-Fi as more of a convenience for shoppers who may otherwise be reluctant to eat into the limits on their smartphone data plans. It's also an insurance policy against the sometimes spotty mobile phone reception inside cavernous stores.

????How many shoppers actually use in-store Wi-Fi is unclear. Most retailers declined to share information about the number of people accessing their networks, the number of pages they viewed or the potentially embarrassing statistic: How often people visited the sites of rivals. Saks Fifth Avenue, which has equipped its 44 stores with Wi-Fi in partnership with AT&T (T), was a little more forthcoming. In announcing the completion of its network roll out in September, the company said it had enabled over 5 million connections during the previous 10 months.

????A recent visit to several San Francisco department stores showed a wide disparity in how retailers market Wi-Fi to shoppers. Whether most customers are even aware it exists is tough to say. ??Saks Fifth Avenue's men's store failed to put up any signs about its Wi-Fi. The only way to know it existed was to see the network listed among those available on your smartphone. ??Target earned slightly higher marks by occasionally flashing messages about its free Wi-Fi on a video screen at the entrance to its store.

掃描二維碼下載財(cái)富APP
精品九九人人做人人爱| 国产三级视频在线观看视| 永久免费老妇女性较大毛片在线| 亚洲熟妇AV一区二区三区漫| 美女极度色诱视频在线播放| 国产亚洲一区二区三区在线| 夜夜精品无码一区二区三区| AV无码专区一线二线| 把腿张开我要放按摩器| 凹凸在线无码免费视频| AV无码人妻一区二区三区在线| 久久免费不卡一区二区三区| 为您提供日韩欧美在线综合网| 国产精品免费av片在线观看| 美女粉嫩极品国产在线2020| 无码人妻精品中文字幕免费东京热| 久久青青草原亚洲Av无码特色| 一级片免费观看视频| 精品伊久久久大香线蕉| 97高清国产国语精品自产拍| 午夜精品久久久久久久无码 | 无码高清人妻碎红楼| 亚洲中文久久精品无码浏不卡| 少妇一级婬片免费放狠狠干狠狠躁| 色综合无码精品久久一区二区三区| 无人在线视频观看免费10| 欧美黄色精品视频免费观看| a级毛片100部免费观看| 人人妻人人澡人人爽精品欧美| 欧美成人三级网站在线播放| 午夜成人理论无码电影在线播放| 国产免费AV片在线播放| 一区二区三区成人欧美日韩在线观看久| 无码人妻精品一区二区三区东京热| 少妇荡乳情欲办公室456视频| 国产欧美一区二区精品每日更新| 亚洲欧洲日产国码久在线| 亚洲色国产观看在线另类| 亚洲熟妇无码一区二区三区| 无码专区国产无套粉嫩白浆内射| 亚洲VA在线VA天堂XXXX|