成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
移動購物前路漫漫

移動購物前路漫漫

Verne Kopytoff 2012-12-25
據(jù)調(diào)查,去年,美國在線零售額中3.2%來自平板電腦,而來自智能手機的交易不足一半,僅有1.5%??傮w而言,造成這種差距的原因是:智能手機屏幕過小,瀏覽商品和輸入信用卡信息對消費者來說太痛苦。因此,雖然商家對智能手機等移動設備寄予厚望,但還有很多問題需要解決。
????
?

????一位煩躁的上班族在坐巴士回家的途中用自己的智能手機在最后一刻給孩子購買節(jié)日禮物。一位辦公室員工在中午外出用餐時用手機瀏覽時尚網(wǎng)站,購買最新款的UGG雪地靴。在線零售公司的高管們在兜售移動商務及其潛力時往往會描述上述情景——人們在移動中購物。但這與現(xiàn)實仍然存在巨大的差距。

????大多數(shù)移動購物都在平板電腦上完成,而不是智能手機。此外,所謂移動購物的說法并不準確。消費者確實會通過移動設備瀏覽商品。但有分析師表示,大多數(shù)購物行為都是在客廳沙發(fā)上完成的,而不是在公園的長椅上、地鐵或孩子足球賽的場邊??萍甲稍児靖ダ姿固兀‵orrester)的分析師蘇查麗塔?穆普魯稱:“實際上,智能手機很難用于完成交易,平板電腦就容易得多,這一點毫無疑問?!?/p>

????弗雷斯特對55家在線零售網(wǎng)站的調(diào)查顯示,去年,美國在線零售額中3.2%來自平板電腦,而來自智能手機的交易不足一半,僅有1.5%??傮w而言,造成這種差距的原因是:智能手機屏幕過小,瀏覽商品和輸入信用卡信息對消費者來說是痛苦的體驗。

????當然,與整個電子商務市場相比,移動購物還不值一提。但它目前正在快速增長,未來,移動購物在在線零售中所占份額必將進一步加大?;ヂ?lián)網(wǎng)調(diào)研公司康姆斯科(comScore)的調(diào)查顯示,在截至今年九月份的一個季度,移動購物占電子商務的10%。此外,IBM稱,在個別情況下,如感恩節(jié)過后的“瘋狂購物日”黑色星期五,通過移動設備購物產(chǎn)生的銷售額占總銷售額的16%。

????eBay等公司認為,移動購物對它的未來至關重要。eBay首席執(zhí)行官約翰?唐納荷預測,今年,使用移動設備的消費者在eBay的消費額將達到100億美元,比2011翻了一番。

????A harried commuter riding home on the bus uses his smartphone to buy last-minute holiday toys for his kids. An office worker sitting outside during lunch browses fashion sites on her phone and buys the latest Ugg boots before returning to her desk. Online retailing executives describe scenes like these -- people shopping on the go -- when touting mobile commerce and its potential. The reality is far different, however.

????Mobile shopping is largely done on tablets, and not smartphones. Moreover, the term mobile shopping is somewhat of a misnomer. Yes, people use mobile devices to window shop. But much of the buying is done at home from the living room sofa, and not from a park bench, subway or the sidelines of a children's soccer game, according to analysts. "The smartphone is actually a terrible device to complete a transaction on," says Sucharita Mulpuru, an analyst for Forrester (FORR), the technology consulting company. "There's no question that the tablet is easier."

????Last year, tablets accounted for 3.2% of all U.S. online retail sales, more than double the 1.5% share for smartphones, according to a survey of 55 online retailers by Forrester. The reasons for the gap boil down to this: Smartphone screens are so tiny that browsing products online and entering credit card information is a pain.

????Of course, compared to overall e-commerce, mobile shopping is miniscule. But it is growing quickly and is expected to account for a far greater share of online retailing in the coming years. Mobile shopping represented 10% of e-commerce in the quarter ending in September, according to comScore (SCOR). On certain days, like Black Friday, the shopping-crazy day following Thanksgiving, mobile devices accounted for 16% of all sales, IBM (IBM) said.

????Companies like eBay (EBAY) consider mobile shopping to be critical to their futures. John Donahoe, eBay's chief executive, predicts that shoppers using mobile devices will spend $10 billion on his site this year, double the amount in 2011.

掃描二維碼下載財富APP
在線觀看三級亞洲高清| 成人午夜a级毛片免费| 夫妻自拍,国产亚洲视频在线播放香蕉| 图片区小说区区亚洲五月| 999国产一区在线观看是全球优质网站| 亚洲欧美另类精品在线观看| 少妇被躁爽到高潮无码人狍大战| 国产AⅤ精品一区二区三区久久| 国产9麻豆剧果冻传媒白晶晶| 色噜噜狠狠色综合成人网| 色av专区无码影音先锋| 无码人妻AⅤ一区二区三区日本| 日韩AV在线免费观看狠狠综合久久久综合| 女人十八特级婬片清高视频6| 99热这里只有精品免费播放| 久久精品久久久久观看99水蜜桃| 国产一级毛片A午夜一级毛片| 亚洲成Av人片在线观看无码影片| 国产精品国产精品国产专区不卡| 欧美乱妇日本无乱码特黄大片| 岳乱一区二区三区四区| 久久精品a一国产成人免费网站| 久久亚洲欧美综合另类久久久精品| 青春草在线视频观看| 久久永久免费人妻精品我不卡| 亚洲AV久无精品一区二区国产| 欧美日韩影音先锋第一页| 亚洲av成人一区二区三区| 亚洲熟妇AV一区二区三区漫| 曰本丰满熟妇XXXX性| 日韩人妻精品一区二区三区视频| 日韩精品无码一区二区| 国产特级毛片AAAAAA高清| 精品少妇爆乳无码AⅤ区| 国产无玛精品一区二区三区| 国产v片在线播放免费无遮挡| 日本中文字幕在线精品一区| 国产熟女露脸大叫高潮| 丁香色婷婷国产精品视频| 狠狠热精品免费视频| 快穿之爱爱做不停H|