????面對(duì)快速變化的科技，包括手機(jī)平臺(tái)和社交媒體，中小企業(yè)疲于應(yīng)付，他們將需要來自專業(yè)技術(shù)人員的幫助。而且，隨著iPad、智能手機(jī)、筆記本電腦、DVR和其他設(shè)備的日益普及，家用技術(shù)激增。如果知名的、值得信賴的百思買提供的服務(wù)能幫助他們理解這些新興科技，肯定會(huì)受到中小企業(yè)和普通消費(fèi)者的熱烈歡迎。

????通過這一策略，百思買可以從一個(gè)好看但不中用的龐然大物變成促進(jìn)新技術(shù)應(yīng)用的敏捷的領(lǐng)導(dǎo)者。百思買不必等著科技公司推出硬件，然后以極低的利潤對(duì)外銷售，而是可以幫助中小企業(yè)和消費(fèi)者使用這些新技術(shù)，主導(dǎo)有才能的創(chuàng)業(yè)者進(jìn)行未來創(chuàng)新。百思買不僅可以大幅提高公司價(jià)值，還能建立一個(gè)富有粘性的、忠誠的客戶社區(qū)。他們將來到百思買購買它的服務(wù)與產(chǎn)品，并通過自己的網(wǎng)絡(luò)為百思買進(jìn)行推廣。

????本文作者杰克·希達(dá)里為初創(chuàng)企業(yè)投資人，Dice.com公司聯(lián)合創(chuàng)始人及前任CEO。發(fā)送評(píng)論：@jackhidary

????譯者：劉進(jìn)龍/汪皓

????As small and medium businesses (SMBs) contend with rapidly changing technology including mobile platforms and social media they will need more help from skilled professionals. Home technology is also exploding with multiple iPads, smartphones, laptops, DVRs and other devices now common in many residences. SMBs and consumers will welcome a branded, trusted service from Best Buy to make sense of this emerging tech.

????Through this strategy, Best Buy can transform itself from a white elephant chain to a nimble leader catalyzing adoption of new technologies. Instead of waiting for tech companies to come up with hardware that it then tries to sell at zero margins, Best Buy can shift to help SMBs as well as consumers use these new technologies and host the brainpower of future innovation. Best Buy will not only dramatically increase in value, but it will create a sticky, loyal community of customers who will now have a reason to visit the locations and purchase services and good from Best Buy and recommend Best Buy to their networks.

????Jack Hidary is a startup investor and co-founder and former CEO of Dice.com (DHX). Send Jack comments:?@jackhidary