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那些年,消費(fèi)電子展紅過(guò)的概念

那些年,消費(fèi)電子展紅過(guò)的概念

Kurt Wagner和JP Mangalindan 2013-01-11
每年的消費(fèi)電子展總會(huì)冒出很多令人目眩神迷的新概念和新產(chǎn)品。盡管它們的起點(diǎn)是一樣的,但最終的命運(yùn)卻各不相同。還記得當(dāng)年的聯(lián)網(wǎng)冰箱嗎?說(shuō)實(shí)話,我們也不記得了。但是4G網(wǎng)絡(luò)和平板電腦卻已經(jīng)開(kāi)始?jí)汛蟆?

????4、聯(lián)網(wǎng)電視——表現(xiàn)平平

????聯(lián)網(wǎng)電視的情況與交互電器一樣,從網(wǎng)飛(Netflix)、Roku和Xbox Live上觀看電影和表演固然很好,但是卻無(wú)法通過(guò)應(yīng)用和其他流媒體服務(wù)來(lái)吸引消費(fèi)者。邁克奎維說(shuō),2012年聯(lián)網(wǎng)電視在市場(chǎng)上泛濫——根據(jù)Strategy Analytics的統(tǒng)計(jì),到2012年底,全球家庭中有超過(guò)1億臺(tái)智能電視——但是用戶(hù)并沒(méi)有跳出觀看傳統(tǒng)電視的習(xí)慣。也許傳言中的蘋(píng)果電視(是的,又是蘋(píng)果)能讓消費(fèi)者相信他們可以用電視干一些看電影以外的事情。據(jù)說(shuō)英特爾也有能力做到這一點(diǎn)。

????5、平板電腦——成功!

????去年,平板電腦制造商除去在屏幕上做文章之外,也更加敢于在外型上下功夫。聯(lián)想(Lenovo)展示的IdeaPad Yoga是一臺(tái)13英寸的筆記本,類(lèi)似于超極本——換言之,屏幕張開(kāi)后既輕又薄。瞧:這就是一臺(tái)隨時(shí)響應(yīng),功能齊全的平板電腦。盡管現(xiàn)在已經(jīng)有多種平板電腦,而且它們幾乎無(wú)處不在,麥克奎爾依然期待今年能有更多的試驗(yàn)品誕生。

????6、連接WiFi的照相機(jī)——表現(xiàn)平平

????用戶(hù)總是希望能立刻分享自己的相片和視頻。2012年,數(shù)碼相機(jī)試著向安卓和iPhone取經(jīng)。索尼(Sony)、HTC和諾基亞(Nokia)在消費(fèi)電子展上推出了能連接WiFi的相機(jī),向顧客口袋里的智能手機(jī)發(fā)出了挑戰(zhàn)。它們的優(yōu)點(diǎn)是畫(huà)質(zhì)更高,缺點(diǎn)是顧客得掏腰包購(gòu)買(mǎi)一款和智能手機(jī)功能相同的產(chǎn)品。目前大家對(duì)此觀點(diǎn)莫衷一是。對(duì)業(yè)余的拍照者而言,智能手機(jī)已經(jīng)足夠了。

????7、Windows 8——情況不明

????鑒于2012年是微軟最后一次在消費(fèi)電子展上發(fā)表主旨演講,至少他們還是吸引了大家的眼球。微軟的Windows 8操作系統(tǒng)支持觸控界面,這個(gè)界面在Windows Phone上看起來(lái)非常像拼接式風(fēng)格的地鐵指示牌。盡管電腦制造商們希望去年秋天發(fā)布的Windows 8能夠提振一路下滑的PC機(jī)銷(xiāo)量,情況卻未能如他們所愿。根據(jù)NPD集團(tuán)的信息,PC機(jī)的節(jié)日期間的銷(xiāo)量同比下降了11%。用戶(hù)對(duì)操作系統(tǒng)也是褒貶不一。

????8、OLED電視——表現(xiàn)平平

????有機(jī)發(fā)光二極管簡(jiǎn)稱(chēng)OLED,在2012年的消費(fèi)電子展上風(fēng)靡一時(shí)——理應(yīng)如此。高清畫(huà)質(zhì)配上4毫米厚的顯示屏,對(duì)家庭觀眾來(lái)說(shuō)可謂一次全新的體驗(yàn)。問(wèn)題在于,沒(méi)有人買(mǎi)得起。LG于本周宣布,其55英寸OLED屏幕將于3月發(fā)售,售價(jià)為驚人的12,000美元。

????4. Connected TV -- Not so much

????The same holds true for connected television, which is great for streaming movies or shows via the likes of Netflix (NFLX), Roku or Xbox Live, but has failed to engage consumers with apps or other streamed offerings. Connected TVs flooded the market in 2012 – more than 100 million smart TVs were in homes worldwide by the end of 2012 according to Strategy Analytics -- but consumers aren't expanding outside of traditional television watching, says McQuivey. Perhaps the rumored Apple television (yes, again) can convince consumers to use their TV for more than just movies. Intel is said to be working on such a device too.

????5. Tablets -- Bingo!

????Last year saw tablet-makers get even more daring with form factors beyond mere screen size. Lenovo unveiled the IdeaPad Yoga, a 13-inch laptop that resembled your typical ultrabook -- that is to say, thin and light -- until you flipped the screen back. Voila: a responsive, fully-functional tablet. While there have been plenty of tablet models that went absolutely nowhere, McQuivey expects even more experimentation this year.

????6. WiFi-Connected Cameras -- Not so much

????Instantly. That's how quickly users expect to share photos or videos. Digital cameras tried to learn a few things from Androids and iPhones in 2012. WiFi-capable cameras from Sony (SNE), HTC, and Nokia (among others) were unveiled at CES and provide competition for the smartphones already in consumers' pockets. The benefit is higher quality photos. The downside is opening your wallet for a product that does what your smartphone can already do. Reviews have so far been mixed. For the casual photographer, a smartphone does the trick.

????7. Windows 8 -- Jury's out

????Given 2012 was Microsoft's final appearance at CES as top keynoter, at least the company turned heads. Its Windows 8 operating system sports a touch-based interface, one that strongly resembles the tile-based Metro look in Windows Phone. Though PC makers had hoped Windows 8's launch last fall would boost slumping PC sales, that hasn't happened yet. According to the NPD Group, holiday PC sales fell 11% compared with the same period in 2011. Users have also had mixed experiences with the software.

????8. OLED Televisions -- Not so much

????Organic light-emitting diode televisions, or OLED, were all the rage at CES 2012 – and rightfully so. A high-quality picture coupled with a screen only 4 mm thick promised to offer a completely new experience for home viewers. The problem: no one can afford one. LG announced this week that its 55-inch OLED screen, which will be available in March, will cost a whopping $12,000.

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