????上周，關(guān)于蘋果公司（Apple）的新聞都是《華爾街日?qǐng)?bào)》（The Wall Street Journal）和彭博社（Bloomberg）關(guān)于它正在研發(fā)新款低價(jià)iPhone手機(jī)的報(bào)道。（當(dāng)然，我們也希望蘋果能這么做。）但現(xiàn)在，蘋果全球市場(chǎng)營(yíng)銷高級(jí)副總裁菲爾?席勒卻正式宣布，“廉價(jià)手機(jī)并不是公司產(chǎn)品未來(lái)發(fā)展的方向。”

????席勒在接受一家中文報(bào)紙、上海《新聞晚報(bào)》（Evening News）采訪時(shí)否定了廉價(jià)iPhone的傳聞，同時(shí)表示，這么做與公司堅(jiān)定的設(shè)計(jì)理念相悖。之后，文章被Next Web網(wǎng)站譯為英文。他解釋道：“蘋果公司生產(chǎn)的每一款產(chǎn)品都只會(huì)考慮使用最佳的可行技術(shù)。其中包括生產(chǎn)線、Retina顯示屏和一體成型設(shè)計(jì)，目的都是為了推出最出色的產(chǎn)品?！毕者€進(jìn)一步表示，雖然蘋果公司的市場(chǎng)份額在20%左右浮動(dòng)，但公司利潤(rùn)卻占到驚人的75%。

????The Next Web網(wǎng)站指出，席勒語(yǔ)焉不詳，只是表示“廉價(jià)智能手機(jī)”不會(huì)成為未來(lái)蘋果產(chǎn)品的發(fā)展方向。這給自己留出了解釋空間。席勒認(rèn)為，一款“廉價(jià)的智能手機(jī)”應(yīng)該是指低劣的次等品，蘋果肯定不會(huì)生產(chǎn)這樣的產(chǎn)品。庫(kù)比蒂諾可能仍在研發(fā)一款價(jià)格更低的新iPhone手機(jī)，正如之前推出的iPad mini一樣。只要它能夠達(dá)到蘋果的高標(biāo)準(zhǔn)，肯定能迎來(lái)問(wèn)世的那一天。

????譯者：劉進(jìn)龍/汪皓

????As far as Apple news goes, the last week has been rife with reports from The Wall Street Journal and Bloomberg that the company is developing a new, cheaper iPhone. (Certainly, it's something weadvocated for.) But now, Apple SVP of Worldwide Marketing Phil Schiller has gone on the record as saying that such a device "will never be the future of Apple products."

????Interviewed by Chinese newspaper Shanghai Evening News, and translatedby The Next Web, Schiller nixes the idea, stating that doing so would be contradictory to the company's uncompromising design philosophy. "Every product that Apple creates, we consider using only the best technology available," he explained. "This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market." Schiller further said that even though Apple's (AAPL) market share may hover around 20% currently, the company owns a whopping 75% of the profit.

????As The Next Web points out, Schiller doesn't drill down into specifics, just that a "cheap smartphone" will never be the future of Apple products. That still leaves room for interpretation. Schiller suggests a "cheap smartphone" by nature is an poor, inferior product -- one Apple doesn't make. A new iPhone with a somewhat lower price target, just like the iPad mini before it, could still be in development over at Cupertino and very well see the light of day so long as it adheres to Apple's high standards.