成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
波音夢(mèng)想飛機(jī)注定有此一劫

波音夢(mèng)想飛機(jī)注定有此一劫

Shelley DuBois 2013-01-24
波音787夢(mèng)想飛機(jī)雖然出現(xiàn)了一系列故障和推遲,但這些似乎是如今的飛機(jī)制造業(yè)推出新機(jī)型的道路上必經(jīng)的磨難。而且,實(shí)事求是地講,目前或許沒有其他公司能做得比它更好。

????將飛機(jī)制造業(yè)務(wù)外包已經(jīng)成為一種行業(yè)趨勢(shì)。過去幾年里,建造飛機(jī)變得更像拼拼圖,而不是由一家公司從無(wú)到有進(jìn)行生產(chǎn)。到了現(xiàn)在,這些拼圖里更是包含著非常復(fù)雜的電子元件。咨詢機(jī)構(gòu)蒂爾集團(tuán)(Teal Group)的副總裁理查德?阿布拉菲亞說:“我最喜歡的例子就是原來做剎車的那幫人,他們現(xiàn)在做的是‘飛機(jī)制動(dòng)管理系統(tǒng)’?!?/p>

????各大公司引入了新技術(shù)之后,生產(chǎn)飛機(jī)變得更加復(fù)雜了。聯(lián)邦航空管理局負(fù)責(zé)人邁克爾?赫爾塔在2012年的一次演講中說:“聯(lián)邦航空管理局在對(duì)787客機(jī)進(jìn)行技術(shù)認(rèn)證的過程中記錄的技術(shù)工作時(shí)間長(zhǎng)達(dá)20萬(wàn)小時(shí)。而且我們的運(yùn)輸飛機(jī)理事會(huì)(Transport Airplane Directorate)還制定了15項(xiàng)特殊條款——也就是對(duì)新設(shè)計(jì)的監(jiān)管條款,以解決現(xiàn)有條款無(wú)法充分覆蓋的問題?!睋Q句話說,夢(mèng)想飛機(jī)采用的技術(shù)太新奇了,以至于飛機(jī)一邊研發(fā),監(jiān)管機(jī)構(gòu)要一邊為它制定法規(guī)。

????波音公司的高管一度認(rèn)為,787客機(jī)的研發(fā)和生產(chǎn)可以比實(shí)際上早一點(diǎn)完成??▕W指出:“他們知道,提高公司股價(jià)最好的方法就是設(shè)定目標(biāo),然后實(shí)現(xiàn)目標(biāo)。波音設(shè)定了一個(gè)保守的目標(biāo),卻還是沒能實(shí)現(xiàn)這個(gè)目標(biāo)?!?/p>

????就目前而言,波音787夢(mèng)想飛機(jī)的故障雖然讓許多人感到憤怒,但它們或許還不至于葬送了夢(mèng)想飛機(jī)。每家航空公司都在尋找降低燃油價(jià)格風(fēng)險(xiǎn)敞口的辦法,而波音是唯一兩家有能力生產(chǎn)燃油經(jīng)濟(jì)型客機(jī)的公司中的一家。除此之外沒人能做到這一點(diǎn)。

????那么,波音現(xiàn)在應(yīng)該做些什么?摩根大通公司(JP Morgan)1月17日的一份分析報(bào)告中寫道:“過去兩周以來,我們認(rèn)為787客機(jī)的電池故障是非常嚴(yán)重的問題。但我們相信,最有可能的結(jié)果是,波音找到問題根源,修復(fù)了故障,問題將在下幾周或最多幾個(gè)月內(nèi)得到徹底解決。”

????目前,全球各地的航空公司已經(jīng)預(yù)訂了800多架夢(mèng)想飛機(jī)。按每架飛機(jī)約2億美元計(jì)算,它意味著將有大量現(xiàn)金流向波音和它的投資者。作為乘客來講,當(dāng)他們登上一架拉風(fēng)的新飛機(jī)時(shí),肯定不希望飛機(jī)的電池突然冒煙。然而現(xiàn)實(shí)情況與此相反,令人不安。波音必須把當(dāng)前遇到的問題放在大環(huán)境下考慮,一勞永逸地解決它。萊維克公司危機(jī)公關(guān)顧問兼執(zhí)行副總裁基尼?格拉保斯基說:“他們正處在一個(gè)不尋常的局面,因?yàn)楝F(xiàn)在出現(xiàn)了一種不尋常的對(duì)于坐飛機(jī)的恐懼。正因?yàn)橛羞@種不尋常的恐懼,必須要有不尋常的努力去解決這個(gè)問題?!?/p>

????無(wú)論多少光環(huán),也不能掩蓋一架飛機(jī)的瑕疵。投資者們最終會(huì)忘記飛機(jī)下線時(shí)間的推遲——只要推遲的時(shí)間不長(zhǎng)。大多數(shù)乘客也會(huì)忘記飛機(jī)駕駛艙里冒出的煙霧——只要它永遠(yuǎn)不會(huì)再次發(fā)生。

????波音應(yīng)該能夠安然度過這次危機(jī),除非夢(mèng)想飛機(jī)再次出現(xiàn)故障,或者有人發(fā)現(xiàn)它存在重大缺陷。阿布拉菲亞說:“如果燃油價(jià)格下降,融資成本上漲,波音才會(huì)出現(xiàn)問題?!钡F(xiàn)在,各大航空公司需要省油的新飛機(jī),而波音賣的就是這樣的飛機(jī)。夢(mèng)想飛機(jī)的面世過程雖然有些混亂,甚至有點(diǎn)嚇人,但它似乎已經(jīng)是目前市場(chǎng)能提供的最好的飛機(jī)了。

????譯者:樸成奎

????Outsourcing construction is an industry trend. Over the years, building an aircraft has become more about assembling a puzzle than building a product from scratch. And those puzzle pieces have complicated digital components, these days. "My favorite example is that the guys who make brakes now do the 'aircraft stop management system,'" says Richard Aboulafia, vice president of consulting firm Teal Group.

????Building a plane becomes even more complicated when companies introduce novel technology. "The FAA logged 200,000 hours of technical work on the 787 type certification," said Federal Aviation Administration administrator Michael Huerta in a 2012 speech touting the Dreamliner. "And our Transport Airplane Directorate developed 15 special conditions -- essentially new design regulations to address innovations that existing rules don't fully cover." In other words, the Dreamliner has features so fancy that regulators had to write rules as the aircraft was being developed.

????Boeing executives thought they could have wrapped up the Dreamliner much sooner. "They know that the best way to increase a share price is to set the targets and hit them," Chao says. "And they set those conservatively, and they still can't hit them."

????As of now, those misses have ticked people off, but they probably haven't sunk the Dreamliner. Every airline is looking for ways to decrease exposure to unpredictable fuel prices, and Boeing is one of the two companies that can make new fuel-efficient commercial models. No one else can do it.

????What should Boeing do now? "We take the battery failures on the 787 over the past two weeks very seriously," says a January 17 JP Morgan analyst report. "But we believe the most likely outcome is that Boeing identifies and fixes the problem and we move past this issue over the next several weeks or months at most."

????Airlines all over the world have collectively ordered more than 800 Dreamliners. At roughly $200 million per plane, that's a lot of potential cash coming to Boeing and its investors.

????Passengers, reasonably, expect that when they board a cool new plane the battery will not combust. Evidence to the contrary is unnerving. Boeing needs to put its current problems in context and then fix them for good. "They're in an unusual, if not unique, position because there's an inordinate fear of flying," says Gene Grabowski, crisis communications consultant and executive vice president at Levick. "Because there's an inordinate fear, there has to be an inordinate effort to put things into context."

????No amount of gloss will cover a defective plane. But investors will forgive a rollout delay, if it's short, and (most) passengers will forgive smoke in the cockpit if it never happens again.

????Barring another glitch or the discovery that the Dreamliners are fundamentally flawed, Boeing should be fine. "If fuel prices drop and financing costs rise, then you've got trouble," says Aboulafia. But for now, buyers want new fuel-efficient planes and Boeing has them. Releasing the Dreamliner has been a messy, clunky, and sometimes terrifying process. But it looks like it's the best the market can provide.

掃描二維碼下載財(cái)富APP
亚洲AV无码乱码在线观看裸奔| 无码人妻精品一区二区蜜桃视频| 亚洲精品色午夜无码专区| 国产精品成人片在线| 国产成人亚洲精品| 国内丰满少妇一级毛片| 欧美精品第一区二区三区| 乱人伦中文视频在线| 亚洲午夜福利国产门事件| 日本乱偷人妻中文字幕4399| 欧美日韩在线第一页免费观看| 欧洲欧美人成视频在线| 亚洲精品无码久久久久去Q| 亚洲国产精品三级片∧v卡在线| 亚洲欧美韩国日产综合在线| 人妻自慰蜜臀喷潮流白浆| 国产真实乱在线更新| 男人的天堂欧美网站免费观看欧美日韩ay在线观看| 国产成人v片视频在线观看| 日本工口里番无遮█彩色| 精品午夜福利在线视在亚洲| 国产成人无码A区在线观看视频免费| 少妇被粗大的猛烈进出69影院一| 怡红院成永久免费人视频新的| 国产成人麻豆精品午夜福利在线| 欧美国产国产综合视频| 国产日韩精品欧美一区灰灰| 亚洲自慰白浆无码AV专区| 无码人妻丰满熟妇A片护士| 亚洲国产欧美在线人成精品一区二区| 国产成人无码a区精油按摩| 亚洲AV色男人的天堂在线观看| 国产精品福利一区二区| 久久久久国产一区二区三区| 无码人妻久久一区二区三区免费| 婷婷久久综合九色综合97| 国产精品无码久久AV| 欧美激情国产精品成人一区| 亚洲熟女精品一区二区成人| 国产真实愉拍系列在线视频| 伊人影院国产在线视频不卡一|