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如何讓達(dá)沃斯發(fā)揮實(shí)效

如何讓達(dá)沃斯發(fā)揮實(shí)效

Vineet Nayar 2013-01-25
今天,世界經(jīng)濟(jì)論壇反而成為一個(gè)“Facebook鎮(zhèn)”。人們?nèi)ミ_(dá)沃斯只是為了告訴全世界,自己是多么的偉大。要不然為什么全球大佬皆匯聚一堂,但達(dá)沃斯論壇每年都沒有多少實(shí)際成果呢?但愿有更多的領(lǐng)導(dǎo)人只是來聆聽、沉思,并且學(xué)習(xí)。

????在我動(dòng)身前往達(dá)沃斯出席世界經(jīng)濟(jì)論壇(WEF)年會(huì)的前一天,有個(gè)電視節(jié)目攝制組對(duì)我進(jìn)行了采訪,作為今年達(dá)沃斯報(bào)道的開場節(jié)目。記者在寒暄時(shí)問我:“你對(duì)今年達(dá)沃斯論壇有何期望?”我回答說:“我希望今年的達(dá)沃斯能更乏味些?!焙冒桑抑幌胝f的是,她沒有取消這次采訪,但我們的咖啡變冷了。

????達(dá)沃斯是一個(gè)瘋狂的地方。短短五天之內(nèi)就滿滿安排了200多場會(huì)議,2,000多名代表在街上穿來穿去,達(dá)沃斯小鎮(zhèn)的每一個(gè)角落都安排了許多研討會(huì)及各種會(huì)議,有太多的事情要做,也有太多的干擾。

????我把上述這些看法告訴我的一個(gè)朋友,他回復(fù)說:“呃,計(jì)劃就是這樣安排的?!比蛑T多領(lǐng)導(dǎo)人以及諸如20國集團(tuán)(G20,)、全球氣候變化會(huì)議(Global Climate Change Conference)以及東盟會(huì)議(ASEAN)都竭盡全力要把你的注意力從諸多真正的問題上轉(zhuǎn)移到別的地方。達(dá)沃斯論壇也是如此,他們把達(dá)沃斯論壇搞得過于忙亂,節(jié)奏過快,非常喧雜,而且非常光鮮閃耀,以至于沒人可以停下來質(zhì)疑或反思。

????這是否可以解釋為什么全球大佬皆匯聚一堂,但達(dá)沃斯論壇每年都沒有多少實(shí)際成果的原因呢?

????所有的政策制定者、成功的企業(yè)高管,以及很會(huì)賺錢的富豪們:他們都在那里。然而,他們忙于對(duì)著麥克風(fēng)發(fā)言或接受采訪,而且別忘了,飛機(jī)早已在超量預(yù)訂的機(jī)場里等候他們。

????我想知道,現(xiàn)在是否到了關(guān)掉引擎的時(shí)候了呢?世界經(jīng)濟(jì)論壇太久以來一直都令人目眩神迷而且節(jié)奏飛快?,F(xiàn)在是時(shí)候讓世界經(jīng)濟(jì)論壇乏味些、節(jié)奏慢些。

????對(duì)于像我這樣需要停止自我陶醉的與會(huì)代表而言,還有什么地方會(huì)比達(dá)沃斯更適合放慢節(jié)奏的呢?我認(rèn)為,世界經(jīng)濟(jì)論壇的最大問題之一,就是有太多的人來達(dá)沃斯論壇發(fā)表講話,而不是來聆聽。但愿有更多的領(lǐng)導(dǎo)人只是來聆聽、沉思,并且學(xué)習(xí),那么達(dá)沃斯論壇就會(huì)成為一個(gè)更有意義的活動(dòng)。

????不幸的是,今天,世界經(jīng)濟(jì)論壇反而成為一個(gè)“Facebook鎮(zhèn)”。人們?nèi)ミ_(dá)沃斯只是為了告訴全世界,自己是多么的偉大,并且通過在Facebook上獲得數(shù)百萬個(gè)“喜歡”來贏得即時(shí)滿足感。這個(gè)阿爾卑斯山系小鎮(zhèn)已成為Facebook的“看看我”綜合癥最強(qiáng)烈的體現(xiàn)。要是有更多的達(dá)沃斯論壇代表關(guān)心他人,那么他們就會(huì)愿意學(xué)習(xí)最佳方法、分享經(jīng)驗(yàn),并且尋找一些真正緊迫的全球性問題的解決辦法。

????更加麻煩的是世界經(jīng)濟(jì)論壇的議程過多。按照任何標(biāo)準(zhǔn)來衡量,該論壇長達(dá)80頁的日程表都實(shí)在是太多了。世界面臨的諸多問題和困境絕對(duì)沒有那么多種多樣。為了檢驗(yàn)這一假設(shè),我向我在社交媒體網(wǎng)站上的受眾提問,要求他們提出自己希望今年世界經(jīng)濟(jì)論壇領(lǐng)導(dǎo)人關(guān)注的問題。一個(gè)又一個(gè)的回復(fù)都提到了同樣的簡單事情:就業(yè)、可持續(xù)發(fā)展、腐敗、恐怖主義、教育以及民眾安全問題。

????A day before I left for Davos to attend the World Economic Forum (WEF), a TV crew interviewed me for a curtain raiser on the event. "What's your wish for WEF Davos this year?" the journalist asked me in our warm-up conversation. "I wish it's a bit more boring this year," I said. Well, let's just say she did not cancel the interview but our coffees went cold.

????Davos is a crazy place. With more than 200 sessions crammed into five days, over 2,000 delegates traversing the streets, plenty of workshops, meetings in every possible nook and corner of the town, there are too many things to do, too many distractions.

????I told this to a friend and he said, "Well, that's the plan." The global leaders and platforms like G20, Global Climate Change Conference, and the ASEAN conference are doing everything to take your attention away from the real issues. At Davos too, they make it too hectic, too fast, so loud, and so shiny that no one can pause to question or reflect.

????Does that explain why so little gets achieved at Davos every year, despite the fact that all the leaders who control the steering wheels to address the world's major problems are there?

????All the policy makers, rainmakers, and moneymakers: they're all there. But then again, they're too busy with the microphone, and let's not forget that the jet's already waiting for them in an overbooked bay.

????Has the time come to switch off the engines, I wonder? WEF's been fancy and exciting and fast for too long. It's time to make it boring and slow.

????What better place to slow things down than with Davos delegates like me who need to stop being enchanted with ourselves? One of the biggest problems of WEF, I believe, is that too many people come to Davos to talk and not to listen. If only more leaders came to just listen, reflect, and learn, the forum would then become a more meaningful event.

????Today, unfortunately, the WEF is a "Facebook town" instead. People only go to Davos to tell the world how great they are and get instant gratification by getting millions of "likes." The alpine town has become the most powerful embodiment of Facebook's "look at me!" syndrome. If only more Davos delegates were interested in others, they would care to learn best practices, share notes, and collaborate to find solutions to some truly pressing global problems.

????Adding to the trouble is the over-abundance of the WEF agenda. The event's 80-page program is too much by any standard. The world's problems and dilemmas are definitely not that diverse. To test the hypothesis, I asked my social media universe to nominate the issues they want the WEF leaders to focus on this year. Comment after comment cited the same, simple things: employment, sustainability, corruption, terrorism, education, and safety for the common man.

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