????“想法”一詞給人的印象或許只是一個(gè)毫不起眼的二字單詞，但這個(gè)世界已經(jīng)因一個(gè)簡(jiǎn)單的“想法”而改變了許多次。歌德曾經(jīng)說(shuō)過(guò)：“大膽的想法就像前進(jìn)的棋子,它們可能被吃掉,但也可能就此奠定勝局?！蔽以谶_(dá)沃斯世界經(jīng)濟(jì)論壇上花費(fèi)了四天的時(shí)間，尋找大有希望的想法。果然，我發(fā)現(xiàn)了有幾個(gè)想法潛藏在四周。以下就是在達(dá)沃斯論壇上討論到的四個(gè)半很有影響力的想法。

????1. 社交媒體崛起！在全球范圍內(nèi)，很快就會(huì)有20多億部智能手機(jī)通過(guò)社會(huì)化媒體形成互聯(lián)。我第一次看到，出席達(dá)沃斯論壇的領(lǐng)導(dǎo)者們意識(shí)到這將改變?cè)S多事情?！都~約時(shí)報(bào)》（New York Times）專欄作者托馬斯?弗里德曼說(shuō)：“無(wú)論你是一國(guó)總理，還是一家公司的首席執(zhí)行官，單向?qū)υ挼娜兆右呀?jīng)成為過(guò)去?！彼赋觯覀儸F(xiàn)在正處于多源信息時(shí)代，不受各國(guó)政府、各種機(jī)構(gòu)及社會(huì)傳統(tǒng)的控制。領(lǐng)導(dǎo)者所面臨的挑戰(zhàn)，就是理解這些非結(jié)構(gòu)化平臺(tái)在重新定義文化、治理及國(guó)家的觀念時(shí)可以產(chǎn)生的影響力。正如經(jīng)濟(jì)學(xué)家努里爾?魯比尼所說(shuō)的那樣：“在中國(guó)新浪微博網(wǎng)站上，有3億網(wǎng)民在抱怨社會(huì)不公及腐敗現(xiàn)象，這將會(huì)產(chǎn)生深遠(yuǎn)的影響?！?/p>

????2. 追求顛覆性創(chuàng)新。哈佛商學(xué)院（Harvard Business School）教授克萊頓?克里斯滕森表示，世界需要更多的顛覆性創(chuàng)新，也就是那些能催生出全新的市場(chǎng)、產(chǎn)品及就業(yè)機(jī)會(huì)的變化，而不是效率創(chuàng)新或者漸進(jìn)性創(chuàng)新。后面這些創(chuàng)新只會(huì)減少就業(yè)。我們今天面臨的部分問(wèn)題，就在于領(lǐng)導(dǎo)者們已經(jīng)變得厭惡風(fēng)險(xiǎn)，他們通過(guò)提高效率的創(chuàng)新來(lái)追求短期回報(bào)。而為可負(fù)擔(dān)得起的汽車、電腦和移動(dòng)設(shè)備創(chuàng)造新市場(chǎng)的顛覆性創(chuàng)新現(xiàn)在不像以前那么常見(jiàn)了，這種趨勢(shì)需要立即得以扭轉(zhuǎn)。

????3. 接受違背直覺(jué)的創(chuàng)造力。 有關(guān)如何鼓勵(lì)顛覆性創(chuàng)新的妙計(jì)來(lái)自于兩位極具天賦的藝術(shù)家出席的會(huì)議，他們是：用包括廢料在內(nèi)不太可能采用的原材料創(chuàng)作藝術(shù)品的維克?穆尼克，以及格萊美獎(jiǎng)得主埃里克?惠特克——他通過(guò)眾包世界各地?cái)?shù)千人的聲音創(chuàng)建了一個(gè)突破性的“虛擬合唱團(tuán)”。這些藝術(shù)家的例子表明，即便在不穩(wěn)定時(shí)期，也可以通過(guò)違反直覺(jué)的創(chuàng)造力獲得成功。

????4.以人為本思想回歸商界。在今年的達(dá)沃斯論壇上，很多領(lǐng)導(dǎo)者都討論了回歸人力資本的重要性。鑒于目前利率跌至零附近，各大企業(yè)現(xiàn)金充裕，而有技能的人力資本卻相當(dāng)缺乏。它意味著，按照過(guò)時(shí)的財(cái)務(wù)指標(biāo)來(lái)衡量企業(yè)是否成功已變得不太重要了。一個(gè)新的時(shí)代已經(jīng)到來(lái)：衡量企業(yè)成功的基礎(chǔ)轉(zhuǎn)為創(chuàng)新及構(gòu)想，而不只是看生產(chǎn)力。我第一次親眼看到支持這個(gè)理念的人迅速增加，這個(gè)理念帶給我們變革組織、并使組織更趨人性化的力量。

????It may come across as a humble four-letter word, but the world has changed many times over on account of a simple "idea." Goethe said that "daring ideas are like chessmen moved forward: they may be beaten, but they may start a winning game." I spent four days at the World Economic Forum in Davos in pursuit of promising ideas. And sure enough, I found a few of them lurking on the peripheries. Here are four (and a half) powerful ideas discussed at Davos:

????1. Hash tagged! Over two billion smartphones will soon be interconnected via social media all across the globe. For the first time, I saw that leaders at Davos realized that this will change many things. "The days of one-way conversation are over, whether you are the prime minister or the CEO," said New York Times columnist Thomas L. Friedman, stating that we are now in the era of multi-source information, uncontrolled by governments, institutions, and social traditions. The challenge for leaders is to understand the power of what can be generated from these unstructured platforms as they redefine culture, governance, and the notion of a nation. As economist Nouriel Roubini put it, "There are 300 million people on the Chinese equivalent of Twitter complaining about inequality and corruption. This will make a difference."

????2. Pursuing disruptive innovation. Harvard Business School Professor Clayton Christensen says the world needs more disruptive innovation -- changes that lead to fresh new markets, products, and jobs -- rather than efficiency innovation or incremental innovation, which only reduce employment. Part of our problem today is that leaders have grown risk-averse, seeking short-term returns through efficiency-enhancing innovations. Disruptive innovation -- which created new markets for affordable cars, computers, and mobile devices -- is less common now, and this trend needs to be immediately reversed.

????3. Embracing counterintuitive creativity. Inspiration on how to encourage disruptive innovation came during sessions with two incredibly talented artists: Vik Munik, who makes art from unlikely materials, including scrap; and Grammy award-winner Eric Whitacre, who created a breakthrough "virtual choir" by crowdsourcing the voices of thousands of people across the globe. These artists' examples revealed that you can succeed even in uncertain times through efforts of counterintuitive creativity.

????4. Putting humans back in business. At Davos this year, leaders discussed the importance of Return on Human Capital (RoHC). With interest rates dropping near zero, cash is in abundance and skills are quite scarce. This means that measuring business success based on dated financial parameters has become less relevant. The time has come for companies to measure success based on innovation and ideas, not merely on productivity. For the first time, I witnessed a groundswell of support for this thought, which brings the power to transform our organizations and make them more human.