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穿在身上的技術(shù)革命

穿在身上的技術(shù)革命

Olof Schybergson 2013-01-31
耐克FuelBand運(yùn)動手環(huán), Pebble智能手表,谷歌智能眼鏡Google Glass,GoPro的穿戴式錄像機(jī)……越來越多的高科技產(chǎn)品開始在我們的手腕、脖子、耳朵和眼睛上安家。它們推動的智能服務(wù)浪潮將席卷醫(yī)療、保健、通訊等生活的方方面面。更重要的是,它們得學(xué)著看人的臉色,而不是讓人來適應(yīng)它們。
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MetaWatch

????當(dāng)前十年內(nèi),科技戰(zhàn)爭的關(guān)鍵將在于我們穿戴的物品??萍家呀?jīng)從我們的背包和口袋里爬出,以可穿戴的形式攀上了我們的身體。越來越多的小玩意兒在我們的手腕、脖子、耳朵和眼睛上安家。這些物件——和它們所推動的智能服務(wù)浪潮——將會促使醫(yī)療、健身、通訊和許多其他領(lǐng)域產(chǎn)生革命性的變化。

????創(chuàng)業(yè)公司和成熟品牌推出的一系列穿戴式產(chǎn)品讓人們歡欣鼓舞,躍躍欲試。耐克(Nike)正在大力推行它的FuelBand手環(huán),熱炒的Pebble智能手表終于上市,而谷歌(Google)的智能眼鏡Google Glass也引起了巨大轟動。GoPro的一系列穿戴式錄像機(jī)在極限運(yùn)動領(lǐng)域激起了熱潮。大眾融資平臺Kickstarter和Indiegogo上充斥著穿戴式產(chǎn)品的籌資信息。還有謠言稱蘋果(Apple)也將發(fā)布自己的穿戴式設(shè)備,使得關(guān)于該領(lǐng)域即將爆炸式增長的預(yù)測愈演愈烈。

????但是當(dāng)科技用于我們的身體,甚至在某種程度上融入身體時,新的挑戰(zhàn)也隨之來臨——其中許多并不僅僅關(guān)乎科技,而是關(guān)乎人類。弗雷斯特研究公司(Forrester)的高級分析員薩拉?羅特曼?艾普斯在她最近的報告《智能身體,智能世界》(Smart Body, Smart World)中評論稱:“產(chǎn)品策略師必須秉持以人為本的設(shè)計理念——人類,而不是設(shè)備,才是創(chuàng)新的核心?!?/p>

????我們穿戴在身的科技產(chǎn)品必須能經(jīng)得起磨損,必須適合我們的生活方式和習(xí)慣,還必須符合我們的時尚審美觀。而更重要的是,它還必須能與我們輕松互動,從而輕松利用其價值。我們學(xué)習(xí)如何使用機(jī)器的模式現(xiàn)在得反過來了——機(jī)器需要學(xué)習(xí)如何與我們共處。

????新興參與者。在每場爭奪市場霸主地位的戰(zhàn)役中,初創(chuàng)公司都有可能從籍籍無名一躍而成行業(yè)領(lǐng)袖,而可穿戴科技行業(yè)目前就在尋找吸引人的模式和一統(tǒng)天下的設(shè)計理念。微軟(Microsoft)在臺式機(jī)領(lǐng)域取得了勝利,而安卓(Android)和蘋果iOS則主導(dǎo)了移動產(chǎn)品領(lǐng)域。但是沒人能保證如今的科技巨頭同樣會統(tǒng)治可穿戴科技領(lǐng)域——我們從克萊頓?克里斯坦森的《創(chuàng)新者的窘境》(The Innovator's Dilemma)中可以知道,一個領(lǐng)域的創(chuàng)新者在接下來的創(chuàng)新浪潮中通常難以取得成功。

????這個領(lǐng)域仍在日趨壯大,斷言誰是贏家尚為之過早,不過已經(jīng)有一些公司展現(xiàn)出光明前景。

????? 運(yùn)動追蹤器Misfit Shine大小僅為常規(guī)的四分之一,典雅簡約是其核心特色。它還可以靈活運(yùn)用于各種不同的活動和場合。

????? Withings的體重計巧妙地利用了一項已有的日?;顒印Q體重——而不是嘗試植入全新的數(shù)碼活動。

????? Fjord設(shè)計的智能手機(jī)應(yīng)用Macaw可以同時從許多來源收集數(shù)據(jù),用戶可以了解他們關(guān)注的多項事物的概況。

????? 行業(yè)先驅(qū)FitBit長期以來以可靠準(zhǔn)確的數(shù)據(jù)出名,這是信賴的基礎(chǔ)。

????? 以“一目了然”和“解放雙手”為導(dǎo)向的優(yōu)秀設(shè)計師:智能手表先驅(qū)MataWatch。

????在可穿戴技術(shù)領(lǐng)域,尤其需要堅持以人為本的設(shè)計理念,因為這些設(shè)備和服務(wù)都非常私人化。

????The key tech battle of the current decade will be about things we wear. Technology is crawling out of our bags and pockets and onto our bodies in the form of wearables. An increasing number of gadgets are finding their homes on our wrists, necks, ears and eyes. These objects – and the smart services they give rise to – will help revolutionize domains like healthcare, fitness, communication, and much more.

????A range of wearable products from startups and established brands are inspiring and intriguing people. Nike (NKE) is heavily promoting its FuelBand, the much-hyped Pebble smart watch is finally shipping, and Google (GOOG) Glass is creating a lot of buzz. The GoPro range of wearable video recorders has become a huge hit in adventure sports. Crowdfunding services Kickstarter and Indiegogo are flooded with wearable product pitches. Rumors that Apple (AAPL) is set to unveil its own wearable device are only adding to predictions that the category is set to explode.

????But as technology meets and to some extent fuses with our bodies, new challenges arise – and many of them are not merely about technology; they are about people. As Senior Forrester (FORR) Analyst Sarah Rotman Epps observes in her recent report Smart Body, Smart World, "product strategists must embrace a human-centric approach to design — the person is the focus of innovation, not the device."

????Technology that we wear must be designed to withstand wear and tear; it must fit in with our lifestyles and habits in natural ways, and must match our sense of style. Above everything, it must be easy to interact with and get value from. Instead of us learning how to interact with machines, it will now be the reverse – machines need to learn how to work with us.

????Emerging players. In each major battle for dominance, new companies can rise from irrelevance to category leadership, and the wearable paradigm is currently searching for winning models and dominant designs. Microsoft (MSFT) won the battle of the desktop era, and Android and iOS are the dominant drivers of the mobility era. But there's no guarantee that today's major technology brands will be the ones to also rule the wearable space – as we've learned from Clayton Christensen's The Innovator's Dilemma, innovators of one era or category often struggle to also achieve success during following waves of innovation.

????While the domain is still only gathering momentum and while it's too early to declare a winner, there are some companies with promising approaches.

????? Elegance and simplicity are core attributes of the quarter-sized activity tracker Misfit Shine, yet it can be used flexibly for several different activities and situations.

????? Scales by Withings piggyback cleverly on an existing daily ritual – weighing oneself – rather than trying to introduce completely new digital rituals.

????? The Fjord-designed smartphone app Macaw aggregates data from several sources in one experience, allowing users to get an overview of various things they track.

????? Category pioneers FitBit have long been known for reliable and accurate data, which is a foundation for trust.

????? Excellent design drivers around glanceability and "hands freedom" guide smart watch pioneers MetaWatch.

????Especially in the wearable category, it's imperative to design around people, because your relationships with these devices and services will be quite personal.

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