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中國國產(chǎn)智能手機(jī)能不能打進(jìn)蘋果自留地

中國國產(chǎn)智能手機(jī)能不能打進(jìn)蘋果自留地

Kurt Wagner 2013-02-18
中國是世界上最大的手機(jī)市場,理所當(dāng)然也誕生了世界上最大的幾家智能手機(jī)生產(chǎn)商。如今,它們已經(jīng)不再滿足于在國內(nèi)市場上取得的成功,也想學(xué)習(xí)韓國的三星,去美國市場分一杯羹。

????眾所周知,中國是手機(jī)增長的溫床,尤其是智能手機(jī)。實(shí)際上,中國目前是世界上最大的智能手機(jī)市場。市場研究公司IDC的數(shù)據(jù)顯示,去年中國占到全球智能手機(jī)出貨量的26.5%。自然而然,這個(gè)國家也誕生了很多冉冉升起的手機(jī)制造商,因?yàn)辇嫶蟮氖謾C(jī)增長使他們活力十足。市場研究公司Canalys的調(diào)查顯示,全球五大智能手機(jī)制造商中的三家都來自中國,分別是華為(Huawei)、中興(ZTE)和聯(lián)想(Lenovo)。問題在于,中國國產(chǎn)智能手機(jī)取得的成功能否延續(xù)到美國市場?

????韓國手機(jī)制造商三星(Samsung)證明,亞洲供應(yīng)商也能夠在美國市場上賺錢。三星的Galaxy S III在國內(nèi)外市場份額方面都成功擊敗了蘋果(Apple)的iPhone(Galaxy S III的全球銷量在2012年第三季度首次超越iPhone)。此外,這家公司進(jìn)行了非常聰明的廣告宣傳活動(dòng),嘲笑那些排長隊(duì)購買iPhone的人,證明蘋果對(duì)美國消費(fèi)者的掌控并非無懈可擊。

????如果說最近舉行的國際電子消費(fèi)展(CES)有什么指示意義的話,那就是很多中國競爭對(duì)手將很快加入三星的行列。華為、中興和另一家中國手機(jī)制造商TCL都宣布了在2013年進(jìn)軍美國手機(jī)市場的計(jì)劃(中興發(fā)言人表示,公司的產(chǎn)品線對(duì)外保密)。聯(lián)想是該團(tuán)體中唯一一家說不會(huì)在今年進(jìn)軍美國智能手機(jī)市場的公司。那么,中國國產(chǎn)智能手機(jī)能為我們帶來什么?我們不妨仔細(xì)看看:

????手機(jī):華為W1

????制造商:華為

????發(fā)布日期:2013年

????華為W1是該公司采用微軟Windows 8操作系統(tǒng)的首款智能手機(jī)。雖然這款手機(jī)已經(jīng)在國際消費(fèi)電子展上亮相,但發(fā)布日期和電信運(yùn)營商仍不得而知。與競爭對(duì)手相比,這款手機(jī)并不是非常輕薄(厚度接近10.2毫米),但外殼顏色多種多樣,而且3G待機(jī)時(shí)間達(dá)到驚人的470個(gè)小時(shí),接近20天。其他重要參數(shù)包括:4英寸觸控屏,500萬像素后置攝像頭,30萬像素前置攝像頭,720P視頻錄制。

????手機(jī):ONE TOUCH Idol Ultra

????制造商:TCL通訊

????發(fā)布日期:2013年

????TCL生產(chǎn)的阿爾卡特ONE TOUCH系列手機(jī)已經(jīng)在幾年前登陸美國市場。但2013年的智能手機(jī)系列擁有四款新品:ScribeHD、Idol Ultra、Idol和M'Pop。Idol Ultra被TCL定位為“最薄的智能手機(jī)”,厚度僅為6.45毫米(相比之下,iPhone 5為7.6毫米)。Ultra Idol也將采用谷歌安卓系統(tǒng)。其他重要參數(shù)包括:4.7英寸高清顯示屏,800萬后置攝像頭,1080P視頻錄制。(財(cái)富中文網(wǎng))

????譯者:千牛絮

???? It's no secret that China is a hotbed for mobile growth, particularly when it comes to smartphones. In fact, China is currently the top smartphone market in the world, accounting for 26.5% of all smartphone shipments last year, according to IDC. Not surprisingly, the country is home to a number of up-and-coming phone makers, energized by enormous mobile growth. Three of the world's top five smartphone manufacturers -- Huawei, ZTE and Lenovo -- are from China, according to research from Canalys. The question is, can Chinese smartphone success translate to the U.S.?

????Korean phone maker Samsung is proving Asian suppliers can find the U.S. profitable. Samsung's Galaxy S III is successfully fighting Apple's (AAPL) iPhone for market share both domestically and abroad. (The S III outsold iPhones globally for the first time in the third quarter of 2012.) Plus, the company's clever advertising campaign mocking those waiting in long lines for the iPhone has proven that Apple's hold on American consumers isn't unassailable.

????If the most recent CES conference was any indication, Samsung will be joined shortly by numerous Chinese competitors. Huawei, ZTE and TCL, another Chinese phone maker, have all announced plans to bring phones to U.S. markets in 2013. (ZTE is keeping its product lineup a mystery, according to a company spokesman.) Lenovo is the only member of the group which said that it would not be bringing a smartphone to the U.S. this year. So what can we expect from such devices? Here's a closer look:

????Phone: Huawei W1

????Maker: Huawei (pronounced WAH-way)

????Release Date: 2013

????The Huawei W1 is the company's first Microsoft (MSFT) Windows 8 smartphone, and while the phone made an appearance at CES, the release date and available carriers are still under wraps. The phone is not remarkably slim compared to competitors (nearly 10.2 mm), but it does come in a variety of colors and boasts a whopping 470 hours -- that's nearly 20 days -- of 3G standby time. Other key stats: 4-inch touch screen; 5.0 megapixel rear-facing camera; 0.3 megapixel front-facing camera; 720P video recording.

????Phone: ONE TOUCH Idol Ultra

????Maker: TCL Communication

????Release Date: 2013

????TCL makes Alcatel (ALU) ONE TOUCH devices that have already been in the U.S. market for years, but its 2013 smartphone lineup boasts four new devices: the ScribeHD, Idol Ultra, Idol, and M'Pop. The Idol Ultra is pegged by TCL as the "slimmest smartphone yet," coming in at 6.45 mm thick. (By comparison, the iPhone 5 is 7.6 mm thick.) The Ultra Idol will also be operating on a Google (GOOG) Android OS. Other key stats: 4.7-inch HD display; 8.0 megapixel rear-facing camera; 1080P video recording.

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