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理性至上的時尚新貴:Trina Turk

理性至上的時尚新貴:Trina Turk

《財富》 2013-03-01
創(chuàng)立服裝品牌Trina Turk時,設計師特里娜?特克并沒有一個商業(yè)規(guī)劃,但卻在激烈的市場競爭中站穩(wěn)了腳跟,還在紐約時裝周舉行了首場發(fā)布會。近日她接受《財富》采訪,暢談了沒有商業(yè)規(guī)劃、直接創(chuàng)立服裝品牌的利與弊。

????第一次參加時裝周的感覺怎樣?是不是很瘋狂?

????最有意思的是,我們雇了一個制作公司、一個造型師和一個模特星探。這些人都已經(jīng)身經(jīng)百戰(zhàn)了,參加過各種各樣的時裝發(fā)布秀。他們都說,“哇,你們真的很有組織。”

????我覺得我這一行有很多盛會,很多人會在舉辦發(fā)布秀的前夕徹夜工作。但我們完全不會這樣。我們公司的人每天都睡八個小時。

????在我印象里,設計師備戰(zhàn)時裝周的過程很瘋狂,衣服到處亂扔,盡提一些苛刻的要求。

????對,我的意思是,或許是有這種情況。我覺得有些人很熱衷于參加這種盛會,但我不是。

????在如此殘酷的行業(yè)中,你是怎么保持冷靜的?

????我也在別的設計師手下干過。怎么說,他們有些人個性很強,而公司的工作環(huán)境在我看來其實并不是很好。我只是希望營造一個友好的工作環(huán)境,讓每個人都覺得自己受到了尊重,不管他們是倉庫的裝貨工還是CEO。

????我覺得我們做到了這一點。公司的大多數(shù)員工都樂得其所。我覺得這么說并不是自欺欺人。我覺得干我們這一行,就應該盡可能營造舒適的工作氛圍。(財富中文網(wǎng))

????譯者:Nasca

????How was your first Fashion Week? Was it crazy?

????The most interesting thing was that we hired a production company, a stylist, and a casting director, all of whom work on these fashion shows all the time, and they all said, "Wow, you guys are so organized."

????I think there's a lot of drama in our industry, and I think there's a lot of all-nighters right before the show, and we didn't really do that at all. We all got eight hours of sleep.

????In my mind, designers preparing for Fashion Week are throwing fabric around, making unreasonable demands.

????Yeah, I mean, I guess it could be that way. I think that some people perhaps thrive on that kind of drama, but I don't.

????How do you keep calm in such a cutthroat industry?

????I have worked for some, how shall we say it, strong personalities in some atmospheres that I didn't really think were very productive. I just wanted to have a workplace where everybody treated everybody with respect, whether they were the guy who was packing the box in the warehouse or the CEO.

????That's one thing that I feel like we've accomplished here. I don't think I'm deluding myself to say that most of the people who work here enjoy working here. In the scheme of our industry, I think it's about as pleasant as it could possibly be.

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