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年輕一代愛上拼車

年輕一代愛上拼車

Kurt Wagner 2013-03-14
共享經(jīng)濟(jì)的觸角延伸到了出行領(lǐng)域,如Zipcar這樣的汽車共享網(wǎng)站蓬勃發(fā)展,目前,私人車主甚至已可以通過網(wǎng)絡(luò)將自己的汽車在閑置時(shí)租給陌生人。在油價(jià)飆升、停車緊張,養(yǎng)車費(fèi)用節(jié)節(jié)高升的今天,越來越多的年輕人以拼車、租車等方式代替了買車自用,一些創(chuàng)業(yè)者已看到了其中的商機(jī)。

????RelayRides公司的CEO安德里?海達(dá)德鼓勵(lì)陌生人借用他的2006版保時(shí)捷911——在他自己不用的時(shí)候。

????愿意分享——即便是貴重如跑車的物品——是合伙用車的前提。這是一項(xiàng)蓬勃發(fā)展的行業(yè),將車主和需要臨時(shí)借用汽車的人聯(lián)系在了一起。Zipcar從2000年的社區(qū)車隊(duì)起步,目前規(guī)模已經(jīng)發(fā)展到使私人車主可以通過網(wǎng)絡(luò)將自己的汽車借給陌生人。其結(jié)果是,合伙用車開始動(dòng)搖長期以來根深蒂固的汽車所有權(quán)結(jié)構(gòu)。

????共享經(jīng)濟(jì)在幾年內(nèi)就得到了迅速發(fā)展。人們出租空余的房屋(例如AirBnB的服務(wù))、利用率較低的會(huì)議室(例如LiquidSpace的服務(wù)),甚至他們的空閑勞動(dòng)力(例如TaskRabbit的服務(wù))。交通業(yè)則經(jīng)歷了最為巨大的變化。Edmund.com的首席經(jīng)濟(jì)學(xué)家萊西?普拉茨在2012年的一項(xiàng)研究中發(fā)現(xiàn),2011年,18-34歲的年輕人購買汽車的數(shù)量比2007年減少了30%。如今,合伙用車作為一個(gè)領(lǐng)先指標(biāo),代表了更廣闊領(lǐng)域的共享服務(wù)。

????合伙用車的支持者認(rèn)為,對(duì)車主而言,把車通過RelayRides或者FlightCar這樣的網(wǎng)站租給陌生人可以大幅降低(甚至完全抵消)養(yǎng)車費(fèi)用。對(duì)租車者而言,只在有需求的時(shí)候租車比買車更加便宜,在大城市尤其如此。合伙用車和拼車的概念受到了需要用車的年輕智能手機(jī)用戶的熱捧。RelayRides的哈達(dá)德說:“很久以來,汽車都是自由和成人的象征。但在許多年輕人心中,這一象征顯然已經(jīng)開始動(dòng)搖。”

????合伙用車是如何實(shí)現(xiàn)的呢?舊金山的FlightCar公司使車主可以在外出旅行時(shí)出租他們的汽車。比如,車主們把車停在機(jī)場(chǎng),其他旅客可以在他們回來之前借用。拼車服務(wù)公司SideCar和Lyft的總部也設(shè)在舊金山,他們把需要用車的人和當(dāng)?shù)氐能囍髀?lián)系起來,讓車主將他們送到目的地,雙方只需要在應(yīng)用上進(jìn)行操作就能實(shí)現(xiàn)這項(xiàng)服務(wù)。有了智能手機(jī)技術(shù)的幫助,如今甚至傳統(tǒng)的出租車和豪車租賃服務(wù)也在加入這一行列。Flywheel和Uber通過GPS尋找最近的司機(jī),幫助乘客招來出租車或豪華轎車。

????美國城市人口的增長有力推動(dòng)了這類服務(wù)的發(fā)展。根據(jù)人口普查數(shù)據(jù),2010年,美國有超過80%的人口居住在城市,而1980年這一比例只有73%。城市給車主帶來了一系列經(jīng)濟(jì)挑戰(zhàn),如高油價(jià)、保險(xiǎn)費(fèi)、找不到停車位或停車費(fèi)很貴等。持車成本上升,讓年輕人不再蜂擁前往機(jī)動(dòng)車駕駛管理處。1978年,16歲的年輕人約一半都拿到了駕照,到2008年,這一比例降至31%,2010年進(jìn)一步降低至28%。對(duì)于偶爾用車的人來說,向鄰居租車就足夠了。而對(duì)于沒有駕照的人而言,搭車也變得更加容易。SideCar的CEO蘇尼爾?保羅說:“我們的經(jīng)濟(jì)已經(jīng)從面向產(chǎn)品轉(zhuǎn)變?yōu)槊嫦蚍?wù)。我們將會(huì)把出行從一項(xiàng)產(chǎn)品(購買汽車)變?yōu)橐豁?xiàng)服務(wù)(下載這個(gè)應(yīng)用)?!?/p>

????When RelayRides CEO Andre Haddad isn't using his 2006 Porsche 911, he encourages strangers to drive it.

????This willingness to share -- even something as valuable as a sports car -- is the premise behind carsharing, a growing industry that connects car owners with renters seeking out a temporary set of wheels. What started with Zipcar's community car fleets in 2000 has expanded to include individual owners making their cars available to strangers over the internet. Carsharing, as a result, is threatening the long-entrenched structure of auto ownership.

????The so-called sharing economy -- people rent out spare bedrooms (AirBnB), under-utilized conference rooms (LiquidSpace), and even their free labor (TaskRabbit) -- has grown substantially in just a few years. But the transportation industry has seen the greatest change. A 2012 study by Lacey Plache, chief economist at Edmunds.com, found that young adults aged 18-34 purchased 30% fewer cars in 2011 than they did in 2007. Now, carsharing may be a leading indicator for a much broader set of services.

????Carsharing proponents argue that, for those who own vehicles, renting them out to strangers through services like RelayRides or FlightCar can defray car payments considerably (sometimes altogether). For renters, paying for a car only when it is actually needed can be much less expensive ownership, particularly in big cities. Carsharing -- along with a revamped take on carpooling, dubbed ridesharing -- has gotten a jolt from smartphone-wielding millennials in need of a ride. "For a long time the [car] was the symbol of freedom, the symbol of adulthood," says Haddad of RelayRides. "That's apparently been shaken up in a lot of younger people's minds."

????How's it work? San Francisco-based FlightCar allows car owners to rent out their wheels while traveling. Users park at the airport, for instance, and let another traveler use their cars until they return. Ridesharing services like SideCar and Lyft, both headquartered in San Francisco, connect ride-seekers with local drivers who use their own cars to taxi people around; they require only an app to operate. Thanks to smartphone technology, even traditional taxi and limo services are working to get in on the action. Flywheel and Uber help passengers hail taxis or limo-type rides using GPS to find the closest possible driver.

????Such services have been largely fueled by a growing number of American urbanites. In 2010, more than 80% of the U.S. population lived in urban areas compared to only 73% in 1980, according to census data. Cities provide car owners with financial challenges like higher gas prices, insurance, and difficult to find or expensive parking. These higher ownership costs have kept teenagers from rushing to the DMV. Roughly half of all 16-year-olds had their driver's license in 1978. By 2008, that figure fell to 31%; in 2010, it was down to 28%. For people who need cars only sparingly, renting from a neighbor is sufficient. For those without a license, bumming a ride has become easier. "We are moving from a product-oriented economy to a services-oriented economy," says Sunil Paul, CEO of SideCar. "We are going to turn transportation from a product (buy a car), to a service (download this app)."

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