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智能手表大戰(zhàn),黑馬先拔頭籌

智能手表大戰(zhàn),黑馬先拔頭籌

JP Mangalindan 2013-03-18
谷歌眼鏡以及傳聞中的蘋果智能手表都千呼萬(wàn)喚不出來(lái)。但Pebble公司已經(jīng)捷足先登,成功推出了高科技可佩戴式計(jì)算機(jī)。用戶只需打開(kāi)iPhone或Android手機(jī)的藍(lán)牙,就能在Pebble智能手表上屏蔽來(lái)電、查看郵件和信息。收到郵件或短信的時(shí)候,Pebble會(huì)產(chǎn)生震動(dòng)。盡管初戰(zhàn)告捷,但它還需要到大眾市場(chǎng)證明自己。

????調(diào)研公司福斯特(Forrester Research)分析師薩拉?羅特曼?艾普斯解釋道:“Pebble擊中了互聯(lián)網(wǎng)的軟肋:它支持Android系統(tǒng),它開(kāi)放源碼,而且它源自Kickstarter。盡管這款產(chǎn)品初期已經(jīng)獲得了成功,艾普斯對(duì)于Pebble仍然持觀望態(tài)度。Pebble激起了一些開(kāi)發(fā)者和早期技術(shù)采用者的想象力,但這并不能保證它能在大眾市場(chǎng)上獲得廣泛的成功。

????Pebble很有前途,不過(guò)評(píng)論家指出還有更多可能。加騰伯格寫道:“智能手表等可佩戴式設(shè)備的關(guān)鍵在于,理解科技與時(shí)尚對(duì)消費(fèi)者而言扮演的角色,提供獨(dú)立的功能性,為消費(fèi)者提供他們從智能手機(jī)等其它設(shè)備中無(wú)法獲得的價(jià)值,同時(shí)接入更大的生態(tài)系統(tǒng)以擴(kuò)展功能?!庇捎赑ebble內(nèi)置有加速計(jì)——與任天堂(Nintendo)Wii游戲機(jī)遙控器內(nèi)的設(shè)備類似——這款智能手表有朝一日有望取代運(yùn)動(dòng)腕帶。后者能追蹤佩戴者的邁步數(shù)和燃燒卡路里量,捷波朗(Jawbone)的UP或耐克(Nike)頗受歡迎的Fuel Band都屬于這類產(chǎn)品。

????米基科夫斯基認(rèn)可市場(chǎng)的反饋,同時(shí)表示,自己正在夜以繼日的為第三方開(kāi)發(fā)者開(kāi)發(fā)軟件開(kāi)發(fā)工具包。很快Pebble的用戶,比如皮爾遜機(jī)場(chǎng)的那位老兄,就將能享受到上述功能。(財(cái)富中文網(wǎng))

????譯者:項(xiàng)航

????"Pebble hit the 'G-spot' of the Internet: It works with Android, it's open-source, and it came from Kickstarter," explains Sarah Rotman Epps, a Forrester Research analyst. Despite its early success, Epps is taking a wait-and-see approach with Pebble. Just because it's managed to spur the imaginations of some developers and early tech adopters doesn't guarantee Pebble broader, mass-market success.

????As promising as Pebble may be, critics point out that it could do more. "The key with wearable devices such as smartwatches will be understanding the role technology and fashion play for consumers, provide standalone functionality that provides value beyond what consumers can get from other devices such as their smartphones, and at the same time connect into larger ecosystems to extend functionality," notes Gartenberg. Because Pebble has a built-in accelerometer -- roughly the same kind of device found in Nintendo's (NTDOY) Wii Remote -- the smartwatch could one day supplant bracelets that track steps taken and calories burned likeJawbone's UP or Nike's (NKE) popular Fuel Band.

????Migicovsky acknowledges the feedback and says he is working around the clock on software development tools for third-party developers. Sometime soon Pebble users, like the one at Pearson Airport, will be able to do just that.

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