????大多數(shù)人都不愿意將自己的職業(yè)與曾經(jīng)的成人用品商店經(jīng)歷聯(lián)系起來(lái)。但設(shè)計(jì)師張迪（Ti Chang，音譯）認(rèn)為，成人玩具不應(yīng)被視為禁忌。

????現(xiàn)年33歲的張迪擁有美國(guó)佐治亞理工學(xué)院(Georgia Institute of Technology)的工業(yè)設(shè)計(jì)學(xué)位以及倫敦皇家藝術(shù)學(xué)院(Royal College of Art)的設(shè)計(jì)碩士學(xué)位。研究生畢業(yè)后，她開始為大公司設(shè)計(jì)產(chǎn)品，但沒(méi)有成就感。2008年全球經(jīng)濟(jì)大幅震蕩，她聽從自己內(nèi)心的召喚，矢志將高端設(shè)計(jì)帶入成人用品行業(yè)。張迪創(chuàng)立了一家名為Incoqnito的公司。有一次她在貿(mào)易展覽會(huì)上拓展客戶時(shí)，遇到了創(chuàng)業(yè)家邁克?托波拉維克。兩人在產(chǎn)品設(shè)計(jì)理念上一拍即合，于是在2011年正式成立了Crave公司。

????Crave的第一款產(chǎn)品Duet半是USB、半是震動(dòng)器，也是有史以來(lái)第一款眾籌的成人玩具。去年9月份，超過(guò)900位捐款者出資10萬(wàn)多美元、幫助Crave來(lái)生產(chǎn)Duet，籌資總額是創(chuàng)始人最初目標(biāo)的694%。這時(shí)，張迪意識(shí)到自己找準(zhǔn)了路子。

????日前，張迪接受了《財(cái)富》雜志（Fortune ）訪問(wèn)，討論如何給一個(gè)總是遮遮掩掩的行業(yè)帶來(lái)高質(zhì)量的設(shè)計(jì)。下面是經(jīng)過(guò)編輯的采訪實(shí)錄。

????《財(cái)富》雜志：你是什么時(shí)候意識(shí)到可以將自己的設(shè)計(jì)背景帶入成人玩具這樣的行業(yè)？

????張迪：我記得在波士頓時(shí)，有一次走進(jìn)了一家成人用品商店。我看看四周說(shuō)，“有沒(méi)有搞錯(cuò)？”就在那一刻，我發(fā)現(xiàn)雖然我們擁有設(shè)計(jì)完美的iPhone和筆記本電腦，但成人玩具行業(yè)由于世俗成見，吸引不到很多人才。

????因此，我創(chuàng)立了一家名為Incoqnito的公司——我希望擴(kuò)展成人玩具概念，不再限于傳統(tǒng)的震動(dòng)器。我創(chuàng)造了前戲首飾理念，既可以在臥室之外佩戴，又具有非常隱蔽的性用品功能。

????你是怎么產(chǎn)生這個(gè)想法的？

????有一次，我在紐約看到這位女士戴著一個(gè)震動(dòng)器，就好像戴著一根項(xiàng)鏈。

????什么？

????沒(méi)錯(cuò)。不是一只兔子或其他什么外形相近的堅(jiān)果，它是非常光滑的不銹鋼，可能有四英寸長(zhǎng)，粗細(xì)比10美分硬幣小一點(diǎn)。

????我當(dāng)時(shí)就想，“對(duì)啊，為什么不能？”她是一位優(yōu)雅的女性。她舉止端莊，我非常敬佩這樣的坦然。我想，如果有一天我們的文化能這樣坦然面對(duì)女性的性問(wèn)題，該有多好。

????專為女性設(shè)計(jì)有哪些常見的誤區(qū)？

????把什么都弄成粉色的。這是一個(gè)很大的誤區(qū)。另外，有很多女性喜歡粉色，但問(wèn)題是要了解受眾，知道選擇什么樣的粉色以及她們還喜歡其他什么顏色，給女性真正的選擇。這些產(chǎn)品的設(shè)計(jì)就是為了適合個(gè)人不同的風(fēng)格。

??????It's safe to say, most people don't want their careers linked to whatever experiences they may have had in a sex shop. But designer Ti Chang doesn't see why sex toys should be considered so taboo.

??? Chang, 33, received an industrial design degree from Georgia Institute of Technology and a graduate degree in design from the Royal College of Art in London. After finishing grad school, she began to design products for big companies, but didn't feel fulfilled. In 2008, when the world economy turned upside down, she pursued an idea she'd had in the back of her head: bringing high-end design to sex shop products. Chang started a company called Incoqnito, and was networking at a trade show when she met entrepreneur Michael Topolovac. They realized their ideas about product design lined up. In 2011, the pair officially launched Crave.

????Their first product, a half-USB, half-vibrator called the Duet, is the first crowdfunded sex toy ever. Last September, Chang realized she was on to something when over 900 donors gave Crave more than $100,000 to build the Duet -- it was 694% of the founders' original goal.

????Ti Chang spoke with Fortune about how to bring quality design to a stigmatized industry. An edited transcript is below.

????Fortune: When did you realize that you could bring your design background to something like sex toys?

????Ti Chang: I remember going into a sex shop in Boston. I looked around and said, "You've got to be joking." That's when it dawned on me that, while we have beautifully designed iPhones and laptops, the sex toy space is so heavily stigmatized that it doesn't draw a lot of talent.

????So I started a company called Incoqnito -- I wanted to expand the definition of what sex toys were beyond traditional vibrators. I created this concept of foreplay jewelry that you can wear outside of the bedroom and also has a sexual function, but it's very discreet.

????How did you come up with that idea?

????I was people watching in New York, and I saw this woman wearing a vibrator like a necklace.

????What?

????Yeah. It wasn't a Rabbit or anything nuts like that, it was super sleek and stainless steel, and was probably four inches long and smaller in diameter than a dime.

????I remember thinking, "Yeah, why the fuck not?" She was an elegant woman. She carried herself very well, and I completely admired the fact that it was so nonchalant. I think it would be great if one day our culture could get that way about sexuality for women.

????What are some common misconceptions about designing specifically for women?

????Making everything pink. That would be a big misconception. At the same time, there are a lot of women who like pink, but the problem is knowing your audience and knowing what type of pink to choose and what other colors they like, and giving women real options that are designed for their lifestyle.