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萬豪看好中國市場

萬豪看好中國市場

Katie Benner 2013-03-25
JW萬豪酒店的品牌經(jīng)理米茲?加斯金斯稱,全球增長對萬豪而言至關(guān)重要。目前在建的30家萬豪酒店中,只有不到一半在美國本土。而在海外市場中,中國一直是發(fā)展的重點(diǎn)。

????與佳士得的合作效果如何?

????合作的目的是為了讓我們的顧客無論身處酒店之中,還是城市之中,都能直接體驗(yàn)藝術(shù)與文化。我們的酒店曾獨(dú)家舉辦過由佳士得組織的展覽,比如在倫敦舉辦的之前從未公開的甲殼蟲樂隊(duì)(Beatles)的照片收藏。

????在芝加哥,我們即將舉辦一場19世紀(jì)與20世紀(jì)歐美藝術(shù)展。我們還與佳士得合作,為城市提供“時尚達(dá)人指南”,方便游客找到當(dāng)?shù)刈詈玫拿佬g(shù)館等場所。

????JW萬豪酒店未來有怎樣的發(fā)展計劃?

????總體而言,豪華酒店市場正在快速發(fā)展。品牌成立的前十年僅有10家酒店,如今,在未來四至五年,我們預(yù)計將實(shí)現(xiàn)50%的增長,截至2015年將有79家JW萬豪酒店投入使用。

????目前正在籌建的30多家酒店中,位于美國的不足一半。它表明,全球增長是JW萬豪酒店至關(guān)重要的一部分。

????豪華酒店市場增長最迅速的地區(qū)有哪些?

????主要是在頂級的旅游目的地和門戶城市。我們在卡博與特克斯和凱科斯群島的酒店即將開業(yè),在威尼斯的酒店項(xiàng)目剛剛啟動。在澳門與河內(nèi)的酒店也即將開業(yè)。

????中國一直是我們發(fā)展的重點(diǎn),印度也有巨大的潛力。我們計劃,到2016年,在印度開設(shè)六家JW萬豪酒店。巴西與俄羅斯也有巨大的發(fā)展?jié)摿Γ壳拔覀冊诶锛s熱內(nèi)盧已經(jīng)開設(shè)了一家酒店。

????我們在迪拜的酒店也已經(jīng)開業(yè),是世界上最高的專屬酒店。

????迪拜是否已經(jīng)從金融危機(jī)中恢復(fù)過來?

????四年前我去迪拜的時候,當(dāng)?shù)氐臍夥毡确睒s時期要冷清許多。迪拜曾經(jīng)遍地都是吊車。不過,我們之所以在迪拜開酒店,是因?yàn)檫@里的入住率普遍較高。街道重新繁榮起來,這座城市也是國際會議的主要舉辦地點(diǎn)。所以,我們的迪拜酒店配有許多會議場所。當(dāng)?shù)氐幕盍σ呀?jīng)有很大程度的回升。

????作為迪拜酒店開業(yè)的一部分,JW萬豪酒店選擇與國際女權(quán)主義組織生命之聲(Vital Voices)合作。這種合作是出于什么考慮?

????我們希望成為生命之聲導(dǎo)師網(wǎng)絡(luò)的一部分,因?yàn)檫@個網(wǎng)絡(luò)促進(jìn)了全球各地的經(jīng)濟(jì)發(fā)展。JW萬豪酒店的許多客戶都是女性高管,她們相信,指導(dǎo)、支持和與其他商業(yè)女性交流非常重要。

????我們在迪拜的開業(yè)活動中邀請了100位女性進(jìn)行交流,獲得了更多資源。這些女性既有創(chuàng)業(yè)者,也有跨國公司高管。我們確保萬豪國際酒店集團(tuán)的高級采購總監(jiān)朱蒂?霍普金斯與制作手工藝品或能為我們的酒店提供當(dāng)?shù)厥巢牡呐砸娒妗N覀兿Mc公司高管們建立良好的關(guān)系,以便了解當(dāng)?shù)嘏陨虡I(yè)領(lǐng)袖的真實(shí)需求。

????How does the partnership with Christie's work?

????It was created to offer our guests a way to experience art and culture first hand, both inside our hotels and in the cities they're visiting. Our hotels are home to exclusive Christie's curated exhibitions, like a never-been-seen before collection of Beatles photographs in London.

????Upcoming in Chicago we'll have a showcase of European and American art from the 19th and 20th centuries. We also partner with Christie's to offer Tastemaker Guides to a city so that a traveler can find, for instance, the best local galleries.

????What are JW Marriott's plans for future growth?

????Overall, the luxury space is growing a lot. There were only 10 JW hotels in the first decade that the brand existed, and now we're anticipating 50% growth over the next four to five years with 79 JW hotels up and running by 2015.

????Of the 30 or so hotels we have in the pipeline, less than half are in the United States. This really shows that global growth is an important piece of the strategy for JW.

????Where are luxury markets growing fastest?

????In top tier destinations and gateway cities. We're opening in Cabo and Turks & Caicos. We just launched Venice. We plan to open soon in Macao and Hanoi.

????China has long been a focus and we're seeing huge growth in India. We plan on having six JW hotels in the country by 2016. We're also seeing growth in Brazil -- we have a hotel in Rio -- and in Russia.

????We also just opened a hotel in Dubai, where we opened the tallest dedicated hotel in the world.

????Has Dubai recovered from the financial crash?

????When I was there four years ago, things were quieter than they had been during the boom, when Dubai had more cranes per square mile than any other place in the world. But we opened in Dubai because occupancy rates are high across the board. The streets are bustling again and the city is a major destination for international meetings and conventions. So we built out our Dubai hotel with lots of meeting space. Activity there has really picked back up.

????As part of the Dubai hotel opening, JW Marriott paired with the international women's rights organization Vital Voices. Why?

????We wanted to be part of the amazing Vital Voices mentoring network because it supports economic development around the world. Many JW Marriott clients are female executives who believe that it's important to mentor, support, and network with other businesswomen.

????For the Dubai event, we brought together 100 women – from start-up entrepreneurs to executives at multinational companies – to network and gain access to great resources. We made sure that Jude Hopkins, senior director of procurement for Marriott International, was there to meet with women who might be making crafts or could supply local ingredients for our restaurants. We wanted to create local relationships with executives to better understand what women business leaders in the area needed.

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