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硅谷紅娘牽線忙

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JP Mangalindan 2013-03-26
艾米?安德森創(chuàng)辦的婚介服務(wù)跟時(shí)下流行的婚戀網(wǎng)站不同。她不注重?cái)?shù)量,而是專注質(zhì)量。她手把手教技術(shù)公司高管、創(chuàng)業(yè)家和投資人怎么挑行頭、約會(huì)時(shí)怎么眉目傳情、怎么擁抱。她的學(xué)生都來自大名鼎鼎的公司:蘋果、谷歌、Facebook和Salesforce,因?yàn)樗氖召M(fèi)不是一般人能承受的。

????一個(gè)60歲的前技術(shù)公司高管和多次創(chuàng)業(yè)家說:“艾米的直覺非常重要,這是一種第六感,可以評(píng)判一個(gè)人的個(gè)性和愿望。”他本人沒有選擇Match.com,而是要找一種篩選更嚴(yán)格的服務(wù)。這就是說,安德森采用了一套比大學(xué)入學(xué)申請(qǐng)還嚴(yán)格的篩選流程,包括通過電子郵件發(fā)送的一系列預(yù)甄別問題、一個(gè)小時(shí)的面對(duì)面交流(以便了解客戶的個(gè)性)和一份12頁(yè)的申請(qǐng)書,其中包含這類問題:“如果我們?nèi)フ?qǐng)您的‘前任’來描述你,老實(shí)講,你覺得他/她會(huì)怎么說呢?”

????實(shí)際上,安德森手里有大量高管的照片,還有不少客戶認(rèn)為很吸引人的普通人的照片。另外一次單獨(dú)面試則會(huì)深入了解客戶希望自己的另一半具有哪些方面的品質(zhì),涉及外貌、教育背景、職業(yè)、政治觀點(diǎn)等等方面。面試非常嚴(yán)格,安德森介紹說,來找她的每10個(gè)客戶中她會(huì)拒掉4個(gè)。

????這種做法對(duì)有些客戶來說很管用。比如剛剛提到的這位高管,他成為VIP客戶的兩年內(nèi)相了4次親,還和一些對(duì)象短期交往過,然后就碰到了自己現(xiàn)在的妻子。安德森一手包辦了這些相親。2011年年初,安德森為他介紹了一位對(duì)象,他們?cè)谂f金山的Jardiniere法國(guó)餐廳首次約會(huì)。“艾米跟我說,‘我覺得她就是你要找的人,’而我是這么說的,‘是啊是啊,沒錯(cuò)’,”他一邊回憶一邊笑道。而事情的發(fā)展也正如他所愿:“我當(dāng)時(shí)就覺得,哇,這一次我真的找到知音了?!彼膫€(gè)半月后,安德森幫他精心策劃了一場(chǎng)求婚儀式,在半月灣(Half Moon Bay)的麗茲酒店為他們訂了一套海景套房。房間里點(diǎn)著蠟燭,灑滿玫瑰花瓣,擺滿了花束,背景音樂是瑪麗亞?凱莉的淺吟低唱。結(jié)果這兩位在當(dāng)年秋天就步入了婚姻的殿堂。

????另一個(gè)客戶是個(gè)三十多歲的創(chuàng)業(yè)公司聯(lián)合創(chuàng)始人。她住在舊金山,整天忙得不可開交。她試過Match.com,也見過幾個(gè)人,但是都無功而返。于是,她也找到安德森幫忙。回想當(dāng)時(shí)的情景,她半開玩笑地說:“我每天要接到四五百個(gè)回應(yīng),如果可能,我真想雇個(gè)人幫我篩篩他們!”而在去年11月注冊(cè)成為安德森的客戶后,她一共和四個(gè)男人約過會(huì)。她喜歡其中一個(gè)人,那也是個(gè)創(chuàng)業(yè)公司的創(chuàng)始人。但他的態(tài)度一直含含糊糊。這時(shí)安德森及時(shí)介入,建議這位客戶裝得讓自己沒那么好約。結(jié)果這個(gè)“吊胃口”的招數(shù)真的奏效了,兩個(gè)人在2月份就正式確立了關(guān)系。

????每個(gè)成功找到伴侶的客戶都再次證明了安德森反對(duì)BBD的理念是何等正確。安德森是這么說的:“有些客戶老說:‘我想要更多選擇。我能不能一次見好幾個(gè)人呢?’,我總是告誡他們,每次一個(gè),每次只能一個(gè)!”(財(cái)富中文網(wǎng))

????譯者:清遠(yuǎn)

????"The role Amy provides is that intuition, that sixth sense that goes along with evaluating people's personalities and desires," explains a 60-year-old ex-tech exec and serial entrepreneur, who had skimmed Match.com but sought a service with more filtering. To wit, Andersen follows a procedure more stringent than the college application process, with a series of pre-screening questions via e-mail, a one-hour meet-and-greet (so she can get a feel for a client's personality), and a 12-page application with questions like, "If we were to ask the 'ex' to describe you, what honestly do you think he/she would tell us about you?"

????Indeed, Andersen mandates hard copy photos of exes, along with photos of non-celebrity individuals the client finds attractive. Another separate interview dives into the metrics of what the client is seeking from his or her match, factoring in looks, education, occupation, political views and the like. It's so strict in fact, Andersen says she turns away four out of every 10 people who approach her.

????It's paid off for some. In the case of the ex-tech exec, he met his wife after two years as a V.I.P. client and four dates -- and short-lived relationships -- arranged by Andersen. In early 2011, she arranged for him to meet a match on their first date at Jardiniere, a French restaurant in San Francisco. "Amy said to me, 'I think this could be the one,' and I was like, 'Yeah yeah, sure,'" he remembers with a chuckle. But things worked out: "I was like, wow, now we're talking." Four and a half months later, Andersen helped him plan out the proposal by renting out an oceanside suite at the Ritz-Carlton in Half Moon Bay embellished with candles, rose petals, floral bouquets, and Mariah Carey playing in the background. The two married last fall.

????Another client, a busy thirty-something startup co-founder living in San Francisco, sought out Andersen after trying Match.com and meeting a few duds for dates. "I was getting 400, 500 responses a day, and it's kind of like, if it was possible, I wanted to hire someone to go through them for me!" she half-jokes. After signing up with Andersen last November, she was matched with four different men. When one she liked, another startup founder, remained noncommittal, Andersen stepped in and advised the client to make herself unavailable. The "hard-to-get" tactic worked, and the two became exclusive last February.

????Each client that pairs off becomes another validation of Andersen's anti-BBD philosophy. Says Andersen: "To those people who say, 'Well, I want more. Can't I have multiple people at once?' I tell them, one at a time. One at a time."

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