????如果不擅長，千萬不要勉強(qiáng)。蘋果在許多領(lǐng)域相當(dāng)精通——工業(yè)設(shè)計(jì)、優(yōu)雅的界面、平板電腦——但事實(shí)是：社交網(wǎng)絡(luò)從來就不是它的強(qiáng)項(xiàng)。iTunes社交服務(wù)應(yīng)用Ping的失敗就是個(gè)鮮明的例子，首先它的名字本身就不討喜。雖然蘋果目前允許Twitter和Facebook和iOS有限整合，但蘋果接納這兩家公司——尤其是Facebook——的步伐還是太慢。扎克伯格暗示iOS系統(tǒng)最終將提供類似Android Home的體驗(yàn)。我們認(rèn)為蘋果需要進(jìn)一步依靠Facebook。Home上的統(tǒng)一消息系統(tǒng)就是個(gè)挺新奇的點(diǎn)子，至少對熱衷Facebook消息的用戶而言是如此。

????稍稍放松一下。既然Home登陸iOS是眾望所歸，但為何現(xiàn)在會止步不前？蘋果在iOS開發(fā)上的強(qiáng)勢地位很可能是罪魁禍?zhǔn)?。雖然扎克伯格向《財(cái)富》表示，F(xiàn)acebook與蘋果關(guān)系良好，但他也提到，進(jìn)行iOS開發(fā)時(shí)，必須與蘋果配合?！拔覀兒芟Ｍ趇Phone上提供Home，但現(xiàn)在還做不到。”扎克伯格解釋道?！拔覀儗⑴c蘋果密切合作，一如既往地向用戶提供最好的體驗(yàn)?？纯茨切釔跢acebook的用戶吧，這些人每天要花五分之一的時(shí)間在手機(jī)上瀏覽Facebook。這些用戶數(shù)量相當(dāng)龐大?！?/p>

????不要忽略硬件。對于搭載Home的手機(jī)而言，社交網(wǎng)絡(luò)Facebook是前沿和中心。這也可以理解——Home希望登陸盡可能多的Android智能手機(jī)。但即將推出的、預(yù)搭載了Home的宏達(dá)電手機(jī)看起來實(shí)在不夠尖端。（很能說明問題的是：在公告中沒有提到它的硬件參數(shù)。）老實(shí)說，一款在乏善可陳的硬件上運(yùn)行的軟件實(shí)在難以令人興奮。我們的看法是：隨著蘋果開拓新的收入來源——尤其是在中國這樣的市場，同時(shí)考慮推出低價(jià)iPhone機(jī)型，它應(yīng)該保持自己一貫的對硬件的強(qiáng)調(diào)。因?yàn)樵谖覀兛磥恚赀_(dá)電手機(jī)過于普通的外形令Facebook錯(cuò)失了機(jī)會。（財(cái)富中文網(wǎng)）

????譯者：項(xiàng)航

????If it's not your strong suit, look elsewhere. Apple is master of many things -- industrial design, elegant interfaces, tablets -- but let's face it: Social has never been one of them. One need look no further than the failed, awkwardly named iTunes social networking service Ping for proof. Although Apple now allows some degree of Twitter and Facebook integration, the company was slow to embrace the two companies -- particularly Facebook -- and Zuckerberg hints the Home experience on Android will eventually come to iOS. We think Apple could do with leaning on Facebook even further. A unified messaging system like the one Home sports is a novel idea, at least for avid Messenger users.

????Relax -- just a little bit. A Home-like experience for iOS would likely be great for users who want it, but why the hold-up? Apple's tight reigns over iOS development is likely the culprit. Though Zuckerberg told Fortune Facebook has a good relationship with Apple, he also suggested when it comes to iOS development, you really need to work with them. "We'd love to offer this on iPhone, and we just can't today," he explained. "We will work with Apple to do the best experience that we can within what they want, but I think that a lot of people who really like Facebook -- and just judging from the numbers, people are spending a fifth of their time in phones on Facebook. That's a lot of people."

????Don't commodify the hardware. With Home, the social network is front and center. That's understandable -- it wants to get on as many Android smartphones as possible. But the HTC handset that will launch with the app pre-loaded hardly looks cutting edge. (Very telling: No hardware features were given during the announcement.) And let's face it, it's hard to get excited over a piece of software running on ho-hum hardware. Our point being this: As Apple explores new revenue streams, particularly in areas like China, and mulls over more inexpensive iPhone models, it shouldn't treat its hardware with any less emphasis than it already does. Because for Facebook, HTC's average-seeming handset sounds to us like a missed opportunity.