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11款需要整容的汽車(chē)

11款需要整容的汽車(chē)

Alex Taylor 2013-04-11
今天為大家盤(pán)點(diǎn)的11款車(chē),有些已提前進(jìn)行了大幅改款,而另一些則早已錯(cuò)過(guò)時(shí)機(jī)。

????在近期舉辦的紐約車(chē)展上,通用汽車(chē)公司(General Motors)正式宣布:全新推出的2013款雪佛蘭邁瑞寶將擁有2014年的改款——這至少比原計(jì)劃提前了兩年。通用改變?cè)ǖ母目钣?jì)劃,匆忙推出改動(dòng)的工藝和設(shè)計(jì),結(jié)果讓客戶(hù)們對(duì)這輛車(chē)大為不滿(mǎn)。在這一改款過(guò)程中,通用因?yàn)橐恍南胩嵴駱I(yè)績(jī),很可能放棄了大幅改動(dòng)。通用北美總裁馬克?羅伊斯向《汽車(chē)新聞》(Automotive News)透露,此次改款的重點(diǎn)是車(chē)的外形,同時(shí)簡(jiǎn)化了“復(fù)雜的內(nèi)飾”。并且他補(bǔ)充道,通用等不到產(chǎn)品周期末期再做改款了,“我們現(xiàn)在就需要改?!?/p>

????因此,通用成了最新一家承認(rèn)競(jìng)爭(zhēng)激烈、不容有絲毫閃失的汽車(chē)廠商。位于美國(guó)西岸的設(shè)計(jì)與營(yíng)銷(xiāo)咨詢(xún)公司太平洋汽車(chē)(AutoPacific)總裁喬治?彼得森稱(chēng):“鑒于目前消費(fèi)者都見(jiàn)多識(shí)廣,再加上大家對(duì)路上的汽車(chē)都是口口相傳、高度關(guān)注,推出一款不入流的車(chē)將是極其重大、也極其昂貴的錯(cuò)誤。一旦消費(fèi)者知道了某款車(chē)的弱點(diǎn),他們就會(huì)棄它而去。”

????本田汽車(chē)(Honda)算是返工改款的先鋒。當(dāng)初發(fā)現(xiàn)消費(fèi)者和媒體對(duì)思域(Civic)的簡(jiǎn)配版簡(jiǎn)直怒不可遏時(shí),它立刻對(duì)2013款思域的內(nèi)飾做了改進(jìn)。同時(shí),菲亞特-克萊斯勒公司(Fiat-Chrysler)的馬爾喬內(nèi)已證明自己是改款宗師。彼得森說(shuō):“賽百靈(Sebring)改款到200是個(gè)巨大成功。同樣地,道奇Charger和挑戰(zhàn)者(Challenger)升級(jí)到300在沒(méi)有花大錢(qián)的情況下也做得很到位。這算是克萊斯勒公司很高明的一招?!?/p>

????馬爾喬內(nèi)下一個(gè)挑戰(zhàn)是2014款大切諾基。關(guān)于其他車(chē)型的改款——有些已公布,有些還只是暗示——請(qǐng)大家接著往下看。

????General Motors recently made it official at the New York auto show: It is giving the all-new 2013 Chevy Malibu a makeover for 2014 -- at least two years ahead of schedule. Customers were so unhappy with the car when it was launched that GM tore up its plans for scheduled updates and rushed some engineering and design changes. In the process, it probably forfeited a good chunk of change that it will hope to make up in lower incentives going forward. GM North America President Mark Reuss told Automotive News that the focus of the refresh will be the exterior and cleaning up "the complexity of the interior." GM couldn't wait to make the changes later in the product cycle, he added: "We need it now."

????GM (GM, Fortune 500) thus became the latest manufacturer to acknowledge that the intensity of competition is leaving even smaller margins of error. "Given how well-informed consumers are these days, and how vocal social media is concerning cars on the road, having a substandard vehicle in the market is a very serious and expensive mistake," says George Peterson, president of AutoPacific, a West Coast design and marketing consultancy. "Once consumers learn of the weaknesses of a particular vehicle, they can turn against it."

????The poster boy of do-overs is Honda, which enhanced the interior of the 2013 Civic after seeing how angrily customers and the media reacted to the bargain-basement original. Meanwhle, Fiat-Chrysler's Sergio Marchionne is proving to be the master of the makeover. "The changes to the Sebring making it into the 200 has been a spectacular success, says Peterson. "Similarly, upgrades to 300, Charger, and Challenger have been right on the mark without spending billions of dollars. Very intelligent moves on the part of Chrysler."

????Marchionne's next challenge is the 2014 Jeep Grand Cherokee. For it and other makeovers -- some announced, others suggested -- keep reading.

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